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Tourism Assignment: Impact of Online Technology

   

Added on  2020-05-28

40 Pages7941 Words458 Views
Running head: IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRYContribution online technology has transform and changed the tourism industryStudent number:Name of supervisor:

1IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRYAcknowledgementConducting the research project enhances me to improve my knowledge as well as analyticalability. It gave me the chance to face challenges all the while and conquer them. It will not bepossible to conduct the research without the significant direction of my professors, companionsand every one of who have added to this advancing knowledge. I also want to thank mysupervisor __________ for helping me in my research work as well as give their full supportduring the research process. I would also thank all the participants within this study for givingtheir time and helping me out. From the support of people, I am inspired to work on the researchin this subject area. Finally, thank you to my family members those help me and encourage me.Thank You.

2IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRYTable of ContentsChapter 1: Introduction....................................................................................................................41.1 Background of the study............................................................................................................41.2 Project aims and objectives.......................................................................................................41.3 Research questions.....................................................................................................................51.4 Research rationale......................................................................................................................51.5 Problem statement.....................................................................................................................6Chapter 2: Literature review............................................................................................................82.1 Preface.......................................................................................................................................82.2 Overview of the use of online technology in travelling and tourism........................................82.3 Applications of online technology on tourism industry............................................................92.4 Advantages of using online technology in travel and tourism industry....................................92.5 Disadvantages of using online technology in travel industry..................................................102.6 Impact of using online technology on travel and tourism industry.........................................112.7 Summary..................................................................................................................................15Chapter 3: Research methodology.................................................................................................163.1 Preface.....................................................................................................................................163.2 Research philosophy................................................................................................................163.3 Research approach...................................................................................................................173.4 Research design.......................................................................................................................18

3IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRY3.5 Data collection process............................................................................................................183.6 Population and sample.............................................................................................................193.7 Data analysis technique...........................................................................................................193.8 Ethical consideration...............................................................................................................193.9 Limitations of the project.........................................................................................................203.10 Timeline.................................................................................................................................20Chapter 4: Results and findings.....................................................................................................214.1 Preface.....................................................................................................................................214.2 Quantitative analysis................................................................................................................214.3 Summary..................................................................................................................................33Chapter 5: Conclusion and recommendations...............................................................................345.1 Conclusion...............................................................................................................................345.2 Recommendations....................................................................................................................34References......................................................................................................................................36Appendix........................................................................................................................................39

4IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRYChapter 1: Introduction1.1 Background of the studyTechnologies are considered as the major factors in any type of business. Thus,development of new technologies in a business has brought a massive change in the operatingprocess of the business. Through the past year, travel and tourism industry has developedbusiness in an important way (Xiang et al. 2015). On a global scale, online technology haschanged the way of tourism. The rise of internet brings massive change in the method oftravelling, preparing as well as booking travel arrangements along with the way players intourism industry. The 2010 Commission Communication Europe has highlighted that technologyand innovation in information technology have become the major determining factors in order tostimulate competitiveness in European tourism industry (Schuckertd et al. 2015). In 2014, rentedtourist accommodation was booked online for 55% of the tourisms in EU. Hence, it becomesimmensely important to analyze the impact of online technology on tourism industry. 1.2 Project aims and objectivesThe study aims to analyze the role of online technology on tourism industry. In addition,the factors that determine success for tourism business is identified are in the present study. The research objectives can be listed as followed.To critically analyze the role of online technology in tourism industry To evaluate the benefits for using online technology in tourism industryTo find out the limitations for using online technology in tourism industry

5IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRYTo recommend solutions for overcoming the issues faced while using onlinetechnology in tourism industry1.3 Research questionsThe research questions can be described as followed.How online technology gives an impact on tourism industry? What are the advantages for using online technology in tourism industry?What are the limitations for using online technology in tourism industry?How to overcome the issues faced while using online technology in tourismindustry?1.4 Research rationaleAs the requirement of technology is growing day by day, several innovations took placethat improved the standard of travel and tourism industry. Communication technology helps inmaking airline accessible easily. It assists to promote destinations and attract travellers to payattention in such places (Xiang et al. 2015). However, development of online technology enablesinstant reservations as well as payment collections. The importance of communicationtechnology and modern tourisms become fully equipped with the ability of communicatingadvantages and sell to potential visitors. However, there are some issues lied in the usage ofonline technology like security issues, complexity. Thus, it becomes an important topic of studyto analyze the impact of online technology on tourism industry.According to the 2015 survey on the utilization of information and communicationtechnology in households, there is 39% of total population reported as the user of internet fortravelling. On the other hand, in a survey it is reported that 97% enterprises had access to the

6IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRYinternet, whereas tourism industry is amounted as 99% of the enterprises. Websites orhomepages become the entry point for e-business. There are 95% of all organizations inaccommodation sector belong a website. It directly has impact on the tourism industry.Approximately 74% of organizations provides ordering and reservations as well as bookingservices through websites. During 2014, 63% of accommodation sector organizations receivedorders through computer-mediated services (Liu and Park 2015). It results 17% of turnover in theentire economy came from electronic commerce. As the enhancement on technology makesavailable the entire system of tourism industry easily, it becomes an important issue to mitigatethe issues while using online technology in the field of travel and tourism industry resulting inobtaining potential benefits. Hence, it is important to study the advantages of using onlinetechnology in travel and tourism.The impact of technology in travel and tourism industry becomes enormous as morenumber of travellers now can look and compare all types of information available on the internetregarding potential destination. Google made a survey regarding the usage of online sources fortravelling and tourism, where it has been found that 55% of travelers do research on internetregarding the destinations, bookings, travel guides as well as visas (Law et al. 2014). However,data loses, misguidance and complexity like issues are the major barrier for the usage. Therefore,it becomes an important research issue to critically analyze the impact of online technology ontravel and tourism industry.1.5 Problem statementTechnology plays a vital role in order to achieve economic development throughgarnering economic means for travelers. The development as well as contribution of air travel asmeans of transportation of the tourists to distinctive location is a vital contribution of technology

7IMPACT OF ONLINE TECHNOLOGY ON TOURISM INDUSTRYto travel and tourism industry. Presently, travel and tourism sector is also defined as a sector ofinnovation and production. However, there are some drawbacks seen for using online sources intravelling or tourism sector (Huang et al. 2016). There are several wrong information found onthe internet as anybody can post information. Internet has many fraud sites where people can bemisguided. In addition, various unscrupulous businesses have brought on the internet takingadvantages of common people. Therefore, it becomes a problem to use online technologyproperly and get potential benefits.

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