Analyzing Waitrose's Impact on Morocco's Business Environment

This report investigates the impact of Waitrose, a multinational supermarket, on the political and business environment of Morocco. The report begins with an introduction outlining the project's aims, objectives, and background, including the importance of managing business activities for achieving goals and competitive advantages. Task 1 details the project's aim to evaluate Waitrose's impact, posing key research questions and outlining specific objectives. A project management plan, covering cost, scope, time, quality, communication, risk, and resources, is presented in Task 2. Task 3 focuses on research methodologies, including qualitative and quantitative approaches, along with a work breakdown structure and Gantt chart to illustrate project timelines. Task 4 evaluates the value of the research in meeting objectives and assessing learning outcomes. The report concludes with recommendations based on the research findings, providing insights into Waitrose's operations and their impact on the Moroccan business landscape.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
Project aim and objectives.....................................................................................................3
Project management plan covering cost, scope, quality, etc..................................................4
Work Break-down structure and Gantt chart..........................................................................6
TASK 2 ..........................................................................................................................................9
Small scale research by using qualitative and quantitative research method.........................9
TASK 3 .........................................................................................................................................10
Research and data using appropriate tools and techniques..................................................10
Appropriate recommendation as the result of research and data analysis............................17
TASK 4 .........................................................................................................................................18
The value of undertaking the research to meet stated objectives and own learning performance
..............................................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21

Title- An investigation into the impact of a multinational companies on political business
environment of Morocco. A case on Waitrose.
INTRODUCTION
Managing the business activities is generally considered as the combination of various
practices, rule and principles. It is very much essential to manage the activities of business
because it will directly lead to achievement of goals within a particular period of time. Various
multinational organisations directly lays a great impact on the inner city employment. This is
because in this each and every activity needs to be managed in a coordinated manner. If the
management of the activities of business is done in a systematic manner than the competitive
advantage will also be fit to achieve and plans for the future will also be made in the effective
manner(Archibald and Archibald, 2016). The organisation chosen in this report is Waitrose
which is a multinational supermarket. This organisation was established in 1904 and it
headquarter is in United Kingdom. The major topics discussed in this report will be the aims and
objectives of the decided topics, management plan which will deal in the available risk, resources
and cost of the organisation, Gantt chart and qualitative and quantitative research will also be
included in this report. This will be done to draw appropriate conclusion and to evaluate the
finding of the research in the coordinated manner.

TASK 1
Project aim and objectives
Background of research
If the organisations wants to achieve a good competitive advantage in the market than the
focus must be on improving the long term growth and sustainability. In order to achieve this
organisation will require latest technology and high investment. It is very much essential to
identify the various impacts of external business environment on the working structure of the
organisation(Brannen, 2017). This is because if it is not done than the long term and short term
goals will not be easily achievable by the management of the organisation. Waitrose is a
multinational organisation which deals in food and retail sector. Since the company operates its
business in various parts of the world so organisation must know the various impacts of business
environment on the operations of Waitrose(Punch, 2013). By doing this the brand image of the
organisation in the mind of the customer's will be automagically increased as the company will
be capable to attract more buyers in the international market.
Purpose of the research- The major aim of this investigation is to know the impact of
Waitrose on the business environment of Morocco (Burke, 2013). This is because if the impact
will be known that company will be capable to make better strategies for the working structure.
With the assistance of this investigation organisation will be capable to increase it market share
and profit in the systematic and desirable manner. The impact on the company's environment of
the nation can be positive or negative. This will depend upon the market situation and the need
and preferences of the potential customer's of Waitrose. The strategies of the competitors in the
international market can also be analysed in the appropriate manner(Cobb, 2011). With the help
of this research the analytical skills , knowledge of the researcher will be improved. As this will
be beneficial in conducting further research and drawing appropriate conclusion in the systematic
manner.
Aim: Main aim of this project is, to evaluate the impact of Waitrose on political business
environment of Morocco in 1 month.
Questions:
 What is the meaning and concept of business environment within a specific country?
 What are the Positive and negative impact of Waitrose on business environment of
Morocco?

 What are the different ways through which negative impact of multinational organisation
e.g. Waitrose on business environment of Morocco can be overcome easily?
Objectives- The major objectives of this research are mentioned below
 To analyse the impact of operations of Waitrose on employment
 To assess the views of Waitrose customers on the impact of company's activities
 To provide recommendation to Waitrose
Project management plan covering cost, scope, quality, etc.
Project management plan is the document which is prepared for proper implementation
and execution of the work of the project. It is also used for analysing and defining the various
stages of the project. This is usually done to compete the activities of the in the desirable and
appropriate manner. As with the assistance of this plan the investigator will be able to work in a
systematic manner because the chances of duplication and error will be reduced(Curlee and
Gordon, 2011). The project management plan also helps in findings appropriate solution to the
problem and the results or outcome from this plan will be more accurate and reliable. Project
management plan consist of the cost, time, quality, etc. The following terms are briefly discussed
below-
 Cost- Cost is considered as one of the most important aspect for completing the task and
activities in the systematic manner. As without the estimation of cost a research may not
be carried out in a proper manner. This will directly help the management in calculating
the amount which will be used for competing the research and for achieving the desired
information related to the research topic. If better plans are made regarding the use of
cost and financial resources than the manager of Waitrose will be able to achieve the long
term and short objectives related to the business environment in Morocco. The cost plan
for this research project will cover both fixed and variable cost. The estimated cost for
this project is 45000 pound whereas the researcher has demanded approximately 10000
pound for competing this project in the prescribed time frame (Floricel and et. al., 2014).
This cost is decided by researcher for carrying out the research by taking the interviews
through travelling to other location.
 Scope- The major scope behind carrying this research is to know the answers to the
research problem and to take necessary steps for the managing the business environment
in Morocco. In this the type of research the scope is divided into two broad categories

which are scope for the researcher and scope of the project. Scope of the project is to
know the significance and impact of social, economic and environmental factor on the
working of particular country. Whereas the researcher will be able to enhance its skills
and knowledge(Gharajedaghi, 2011 ).
 Time- Deciding the time period for the research project is very much essential because if
proper time frame is not decided than the each and every activities of the research will
not be completed in the desirable manner. Insufficient time period will lead to
mismanagement in the activities and operations of the research. The manager of Waitrose
will require minimum 12 months for identifying and managing the impact of organisation
on business environment of hot country. In this each activity will be given equal time so
that proper results are drawn out(Hopkinson, M., 2017).
 Quality- Quality in this can be measured and evaluated by the type of tools and
techniques used by the management of the organisation for achieving the goals and
objectives of the research. If appropriate method will be used by the organisation than the
major objective will be easily achievable. So in this research qualitative research method
will be used by the researcher(Irani, 2010). As by using this method each and every task
will be done in the systematic and appropriate manner. It is very much essential for
Waitrose to know the factors affecting the business environment of the particular country.
 Communication- Communicating the research activities will directly lead to making
proper conclusion on the research topic. In the absence of this factor the members of the
team will not be able to share any vital information related to the research topic. This
may also lead to miscommunication among the researcher and other team members. So
the research team of Waitrose can use various communication methods such as video
conferencing, email, etc. to transfer and manage the research work. Researcher in this
will make use of messages and SMS for gathering information from the
respondents(Sikdar and Payyazhi, 2014).
 Risk – There is high degree of risk and uncertainty involved in this type of research. As
the researcher faces various types of risk while executing the activities of the research.
The various types of risk faced are limited availability of resources and lack of
knowledge in the particular field. To overcome the problem of risk researcher will make

decide the future plans after analysing the present and past conditions of the research
market(Kerzner and Kerzner,2017).
 Resources- These are the various things required for competing the research work. The
resources in this will include the human, capital and technological resource. The
researcher of Waitrose will require latest tool and technology for completing the task in
the desirable manner. So it will be essential for the research to make the best use of the
available resource in order to decrease the wastage and error in the research work.
Work Break-down structure and Gantt chart.
Work break-down structure- It is the breaking the parts and activities of the project in
to simple and smeller components. With the help of this structure each and every work of the
project is easily manageable by the researcher(Kujala, Nystén-Haarala and Nuottila, 2015). This
is because in this hierarchical decomposition of the activities will be done to carry the work in
the appropriate manner. Work break-down structure can be used to deeply understand and
analyse the project.

Gantt chart- This type of bar chart helps in representing the schedule of the project in
the systematic and structured manner. In this type of chart every activity related to the project
will be done in the pre-decided time frame(Larson and Gray, 2017). Gantt chart deals in the total
tenure of the project which means it usually covers the staring and end point of the project. By
using this the manager of Waitrose can easily monitor and manage the research work for
achieving desirable outcome.

TASK 2
Small scale research by using qualitative and quantitative research method.
Small scale research- It is the comprehensive guide used by the students for completing
the projects or thesis. This type research help in identifying the strength and weakness of the
project. By using this method the time and resources of the researcher will be saved as optimum
use of resources will be done(Thyer, 2010). The results and conclusion from this type of method
will be more accurate and valid because findings will be drawn in short period of time. The small
scale research is further divided into two parts which are mentioned below-
Qualitative research- This method generally guides the researcher in solving the
problem by using statistical data. With the assistance of this qualitative research method better
interpretation and presentation of the numerical data can be done. The data in this will be
collected with the help of personal interviews, observation and survey. The data in this can be
gathered by observing the behaviour of the respondents(Meredith and Mantel, 2011). This
method is also of two types which are-
Primary research- In this the data is directly collected from the respondents with the
help of questionnaires. This method is used to know the exact answers to the problem which is
not known to the researcher. The data in this will be fresh and first hand this means the data will
not be used in any other research. Questionnaire will be prepared by the researcher in order to
gather accurate data from the respondents.
Secondary research- This method is generally used to save the time and cost of the
researcher. This is because in this the data can be gathered from some other sources or from
other researches. The data in this will be collected from various book, journals, websites and
newspapers(Năftănăilă, 2012).
Primary data: This data is mainly collected through the primary data sources such as
interview, questionnaire etc. This type of data is considered as the valid and reliable to use as the

views and opinions of the real people are used. Quantitative data investigation method is used for
analysing the data.
Secondary data: This type of data is collected through the online sources such as internet,
newspapers, books etc. This type of data is considered as unreliable as the data is not confirmed
by any real persons. Qualitative techniques are used for analysing such type of data as a large
amount of data is collected which is analysed by using the statistical information.
The data in this will be collected from stakeholders and individuals by using
questionnaire. This will be done to know their views and opinion regarding the research topic.
The data is collected through the primary data sources due to which valid information is obtained
which will be analysed properly. However, this data collection method is costly and time
consuming which can impact the execution of the project.
Sample Size- The data in this research will be collected from 40 respondents with the
help of set of questionnaire.
TASK 3
Research and data using appropriate tools and techniques.
Q1) Are you aware about the concept of Business Environment on
Morocco?
Frequency
a) Yes 25
b) No 15
Q2) What kind of Waitrose makes impact on the business
environment of Morocco ?
Frequency
a) Positive 30
b) Negativ 10
Q3) What are the factors of business environment of Morocco
mostly affected Waitrose?
Frequency
a) Political factor 10
b) Technological factors 10
c) Social factors 10

d) Other factors 10
Q4) What action Waitrose should take to deal with influencing
factors of business environment?
Frequency
a) Providing training and development programs 20
b) Conduct market research 10
c) Raise financial capital 10
Q5) What are the consequences faced by Waitrose if failed to deal
with business environmental factors?
Frequency
a) Decrease profitability 20
b) Lowering existing market share 20
Q6) Does Human resources plays an important role to achieve huge
sustainability for Waitrose ?
Frequency
a) Yes 30
b) No 10
Q7) What are the impact of ethical as well as economic on globalise
activities of Waitrose?
Frequency
a) Technology 20
b) Culture 8
c) Politics 12
Theme 1: Concept of business environment.
Q1) Are you aware about the concept of Business Environment on
Morocco?
Frequency
a) Yes 25
b) No 15

a) Yes b) No
0
5
10
15
20
25
25
15
Frequency
INTERPRETATION: From the above data it has been identified that some of the respondents
are aware about the idea of business environment on Morocco. While the rest are not aware
about business environment. This is because their lack of knowledge in the internal and external
business environment of the business.
Q2) What kind of Waitrose makes impact on the business
environment of Morocco ?
Frequency
a) Positive 30
b) Negative 10