Impact of Social Media

Running head: IMPACT OF SOCIAL MEDIA
IMPACT OF SOCIAL MEDIA
Name of the Student
Name of the University
Authors note

IMPACT OF SOCIAL MEDIA1
Table of Contents
Introduction................................................................................................................................2
Challenges of social media tools and traditional communication channels...............................2
Impact of employee behaviour...................................................................................................3
Social Media Policy...................................................................................................................4
Communication plan template...................................................................................................5
References..................................................................................................................................7

IMPACT OF SOCIAL MEDIA2
To: The CEO
From: Jane Wilson (Director of Social Media)
Subject: Social Media Communication Management
Date: (Author Note)
Introduction
As described by the viewpoint of Hill (2017), management in any business firm is the
set of principles relating to the functions of planning, organizing, directing, staffing and
controlling the aspects and prospects of the same. In this concern, the report presents the
challenges the management of Sunshine 100 has to face in consideration with the
implementation of the social media and its policies in the working organisation of the same.
Challenges of social media tools and traditional communication channels
In consideration with implementing the methodology of social media into the working
structure of the business as compared to that of conventional means of communication is
recorded to be complicated and critical. In regards to this, the report concentrates on
comparing and contrasting the challenges of the two communication tools in the context of
the food company Sunshine 100. As stated by Abu-Salma et al., (2017), the adoption of
traditional means of communication needs a lot of resources to be reached to the target
market and also involves a high amount of time to be executed. Whereas, as opined by
Morrison et al., (2019), the usage of social media tools becomes useful for a food industry
organisation as because the same helps in gaining a large amount of audience in a small time
and also in a cost-effective way. However, also stated by Knoke (2018), that the major
problem in managing social media tool in the concerned organisation is the management of
the media campaigns that can, in turn, drain out the time and distract the employees from the