Impact of Social Media Channels Assignment PDF

Added on - 17 Feb 2021

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RESEARCH PROJECT
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Background of the research..............................................................................................11.3 Significance of the research..............................................................................................21.4 Rationale of Research.......................................................................................................31.5 Research aims...................................................................................................................31.6 Research objectives..........................................................................................................31.7 Research questions...........................................................................................................31.8 Gantt chart........................................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................52.1 Advantages related with use of social media channels....................................................52.2 Impact of Social Media on Business Performance...........................................................62.3 Role of social media on development of Q5 business......................................................72.4 Various ways by which Q5 firm can increase its business activities at large scale.........7CHAPTER 3: RESEARCH METHODOLOGY.............................................................................93.1 Type of Investigation........................................................................................................93.2 Research design................................................................................................................93.3 Research Philosophy........................................................................................................93.4 Research Approach.........................................................................................................103.5 Data Sampling................................................................................................................103.6 Ethical Consideration.....................................................................................................10CHAPTER 4: DATA ANALYSIS................................................................................................12CHAPTER 5: RECOMMENDATIONS & CONCLUSION.........................................................245.1 Recommendation............................................................................................................245.2 Conclusion......................................................................................................................24RESEARCH ETHICS....................................................................................................................25REFLECTION..............................................................................................................................25
REFERENCES..............................................................................................................................26Research Proposal and Ethical Form............................................................................................27
TITLE –“To determine impact of social media channels in marketing and promotional activitiesof the company. A case study on Q5.”CHAPTER 1: INTRODUCTION1.1 Overview of researchIn these days, the majority of customers' activity is getting virtual, they are willing toknow about every product and service before purchasing. Introduction of digitalisation has madethis process easier as it support firms to interact with large group of audiences in a certain timeperiod. Along with this, many small businesses can also leverage digital media tools in orderpenetrate their markets andalso develop relationships with them in direct and personal mannerthat helps in enhance brand image as well as awareness in a successful way to expand business.However, adoption of social media channels help companies to communicate their offeringstherefore gaining more control on their customers (Akar and Topçu, 2011).This present researchis based on assessing the affectof social media channels on marketing and promotional activitiesof an organisation. In order to accomplish research aims, certain objectives are decided whichaids in providing right direction to get better future outcomes. Apart from this, a literature reviewwill be conducted so as to determine various viewpoints of authors so as to get better informationon relevant topic. For competition of this research in an effective manner, several methods arebeing used like- qualitative and quantitative research methods for gathering effective data orinformation; then collected data will be analysed and provided necessary recommendations orsuggestion in business practices.1.2 Background of the researchCompanies without social media or blog campaign may minimize social identity as wellas awareness of consumers.It assists in organising effective marketing or advertising events,basically the nature of marketing is dynamic, it is a commercial function which is highly liablefor raising sales and profitability of a company. The present assignment relies upon the impact ofsocial media channels on promotional and marketing activities of small business entities(Constantinides and Zinck Stagno, 2011).Looking back into history of social media and internetwhere social media has evolved quicklyand allow users to know about over the world. Basically,social media covers al digital media technologies, like – digital video, podcasting, blogging,review-sites, social networking and mobile phone photography and so on. Now due to1
technological advent, many business associations are tend to use different networking sites, i.e.Facebook, Twitter, Instagram, Youtube, E-mails, etc. to reach numerousconsumers in a giventime period. Q5 is selected company forcompetition of this research project, Q5 help businessleaders to build better and effective corporations, it helps clients to create better future oforganisations, deliver significant benefit and make a sustainable difference. In addition, to this,the firm was founded in 2009 when UK was facing worst financial crises; at this time, the firmbelieved they could help all corporations in order to respond towards challenges. There are over200 employees are currently working in Q5 and its offices are located in London, NewYork,Hong Kong and so on. The firm uses several social media channels so as to increase its marketpresence over in UK market and promote itself among clients (Godey and et. al., 2016).1.3 Significance of the researchThe research will be helpful for readers to determine that how social media sites helpsmall businesses to make effective marketing and promotional activities. In this present aura,social media marketing has gained a lot of popularity in past decades; it supports corporateentities to improve their brand image and market goodwill. Along with this, social medianetworking services in marketing bring attentions of customers. In last couple of years varioussocial media networking sites are getting emerged to connect businesses. Social media is treatedan instrument of marketing and promotion by making brand awareness. Web based advertisinghas a plenty of benefits in which the speed of getting to information is first and it is extremelycost effective. Along with this, due to low cost it is easier for small businesses to reach varioussuppliers and get a chance to conduct marketing campaigns in order to obtain high cutting in acertain time period (Goh, Heng and Lin, 2013). The rationale of this investigation is the personalinterest of researcher to know more and more about social media marketing and brieflyunderstand that how it can affect business activities and operations. The study would be helpfulfor people to recognise that what are the main social media platforms which supports to flourishbusiness activities and improve quality of products. If a Q5 use social media like – Facebook andTwitter to expand its market visibility then it aids clients to know more about existing businessstrategies of the company and what are its future plan. By using social media, management canalso know that what are necessary improvements to be made so as to function effectively andgain high competitive edge at marketplace.2
1.4 Rationale of ResearchThe main rationale of this research is to enhance the knowledge about the social mediaand it is helpful in increase the skills and capabilities of researcher. It will help researcher in thefuture and carrier of the investigator.1.5 Research aimsResearch aims entails to describe the major topic on which the whole project relies upon.The aim of this study is to investigate “The impact of social media channels in marketing andpromotional activities of the company. A case study on Q5”.1.6 Research objectivesTo identify Advantages related with use of social media channels.To examine Impact of Social Media on Business Performance of Q5 company.To determine Role of social media on development of Q5 business.To recommend Various ways by which Q5 firm can increase its business activities atlarge scale.1.7 Research questionsQ1. What are the main benefits of social media channels for a business association?Q2. What is the impact of social media on performance outcomes of Q5?Q3. What is the role of social media marketing on growth of Q5 company atmarketplace?Q4. Justify the ways through which Q5 can raise its business operations or functionalareas at large level.1.8 Gantt chartGantt chart is an effective that is commonly used to manage project activities or tasks inthe best possible manner and helps researcher to assign a time frame for all project activities. Itsupports him to complete all tasks on of before their given time period.Activities/ weeks123456789101112Research proposalDetermining research aimsand objectivesPrepare research questions3
Literature reviewResearch methodologyQuestionnaireData analysisConclusionRecommendationsFinal submission4
CHAPTER 2: LITERATURE REVIEWIt is scholarly paper which consists present knowledge involving substantive finding,methodological and also theoretical contribution to specific research topic. It is two main kindsof literature review articles and other being systematic review. Under this, data and informationis gathered with the help of secondary sources.2.1 Advantages related with use of social media channelsFrom past years, social media has developed tremendously. From year 2006, growth rateis more high. Social media has change way business communicate with consumers and alsopeople at large. In this modern era, there are large number of consumers connected with differentsocial media channels so it is easy for an organisation to interact with them in better manner.There are some benefits related to social media channels use mention below as above:Enhancing brand awareness:Social media has became most effective method toimprove the visibility of the business. It is opted by most of the new business, firstly the brandneeds to create there profile on social media, this involves interacting with more & more people.Employee, sponsors & business partner of the company shares & like the page. This increasesthe brand awareness among the people, develops network with individual to make them potentialcustomers.Cost Effective:Marketing done through social media is cost effective part ofpromotional strategies. Mostly creating profile on social site is free of cost which is muchaffordable and less paid as compared to other form of advertisement. Saved money can be usedin the other form of marketing(Godey and et. al., 2016).This is the only form of marketingwhich provides high rate of return in terms of investment.Healthier customer satisfaction:According toHe, Zha and Li, 2013,it has been statedthatCustomer feels appreciated when they comments on the brands page and receivespersonalised message instead of automated texts from the company. Being attentive to eachcomment of the page reflects that the company values its customers and provide them bestexperience.Develops Brand recognition:Approx 3 billion of people are using internet on regularbasis, among them 74% of adults are using social media. Its important for the company todevelop brand awareness & make customer recognise it. Most of the adults are using social sites5
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