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Impact of Social Media on a Global Scale

Added on - 09 Dec 2020

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REASERCH PROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1RESEARCH BACKGROUND.......................................................................................................1AIMS AND OBJECTIVES.............................................................................................................2RATIONALE...................................................................................................................................2LITERATURE REVIEW................................................................................................................2RESEARCH METHODOLOGY.....................................................................................................5REFERENCES..............................................................................................................................10Appendices.....................................................................................................................................12
TITLE:Impact of Social media in connecting with customers on a global scale. A case study onAustin Fraser.INTRODUCTIONOnce social media was used for fun purpose and people mostly utilized this tool forconnecting with their loved ones who are living at different areas or away from them. In recenttimes, social media is playing a crucial role in the lives of both companies and individual. Incontext with firms, they are generally using social media for marketing purpose so that theircustomers can know about products and commodities (Rummler and Brache, 2012). Forinstance: Facebook is a social site which is used for sharing information, updating photographsetc., thus company is posting their ads so as to reach to maximum number of people. Socialmedia for firms often works as a platform for discovering new contents or stories so as toconnect or interact with valuable customers. Thus, it can be said that social media is becomingone of the crucial element for expanding business at global level. This research is conducted inorder to know the importance of social media in connecting with large number of people (Sirmonand et. al., 2011). So, this will help researcher in evaluating effectiveness of social media forhaving business growth. Although social media provides benefits to an organisation but there arevarious issues and challenges which company can face while implementing social media in theirbusiness operations. So, this research will aid investigator in evaluating some of the complexproblems so that better outcomes can be made in order to eliminate the same.RESEARCH BACKGROUNDA research is conducted in order to have deep analysis of a specific topic or area, thisincludes various methodologies and activities which can further assist in evaluating a validconclusion. Company which is taken in this assignment isAustin Fraserwhich is a consultancyfirm and specialised in finding out solutions for problems faced by different firms.Other thanthis, they advice, support and deliver. Along with this, company do technical recruitment withinthe sectors of Engineering, IT andLife Sciences. Austin Fraser have skilled and specialisedconsultants working in different fields.As company is working at local level so social media willhelp them in establishing themselves at global level. Other than this, social media will assist firmin connecting firm with its valuable customers in an effective manner (Christopher, 2016). In1
their teamAustin Fraserhave expertise and specialist who are excellent in market and its relativesolutions.AIMS AND OBJECTIVESAIMAim in a research plays a crucial role as on the basis of this entire research is beingconducted. Thus, it is crucial that investigator develops aims which are achievable. Aim of thisresearch is “To determine the impact of social media is connecting with customers at globallevel”.OBJECTIVESTo analyse the concept of social media.To determine the importance of social media in business growth forAustin Fraser.To evaluate challenges which can be faced byAustin Fraserwhile implementing socialmedia in their business operations.RESEARCH QUESTIONSWhat is the concept of social media.How social media are importance forAustin Fraserin terms of business growth.What challenges can be faced byAustin Fraserwhile implementing social media in theirbusiness operations.RATIONALEThe main purpose of the research report is to evaluate the impact of social media in thegrowth of business ofAustin Fraser. As currently, the company is offering its services at locallevel. So, it can be said that with the help of social media, this company can popularise its brandname as well as its services among local market. There are probable chances that after adoptingsocial mediaAustin Frasercan increase its number of Customers. As customers of the companyare now aware with the products and services of this organisation. It can be said that social mediawill not only increase customer ratio of the company but it will also help organisation inincreasing its profitability at marketplace.LITERATURE REVIEWConcept of social media2
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