Impact of Social Media in the Growth of Small Business Enterprise
Added on 2020-10-05
27 Pages7337 Words99 Views
Research Project
Table of ContentsTITLE:.............................................................................................................................................3CHAPTER 1: INTRODUCTION....................................................................................................31.1 Overview..........................................................................................................................31.2 Background.......................................................................................................................31.3 Significance of research...................................................................................................41.4 Aims and objectives.........................................................................................................41.5 Research questions...........................................................................................................41.6 Gantt chart........................................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................7Significance of social media within an organisation..............................................................7Identify the impact of social media on company growth and its productivity.......................8The relationship between social media and customer satisfaction.........................................9The implication of social media on small business enterprise...............................................9CHAPTER 3: RESERACH METHODOLOGY...........................................................................103.1 Type of research.............................................................................................................103.2 Research design..............................................................................................................113.3 Data sampling.................................................................................................................123.4 Methods of data collection.............................................................................................123.5 Ethical consideration......................................................................................................13CHAPTER 4: DATA ANALYSIS................................................................................................17CHAPTER 5: CONCLUSION & RECOMMENDATION ..........................................................245.1 Conclusion......................................................................................................................245.2 Recommendation............................................................................................................245.3 Reflection.......................................................................................................................245.4 Alternative research methodology..................................................................................25REFERENCES .............................................................................................................................26
TITLE:“To analyse the impact of social media in the growth of Small Business Enterprise”: Acase study on Oak cash and carry organisation. CHAPTER 1: INTRODUCTION1.1 OverviewIn today's era, every organisation is performing research and various surveys in order todevelop better strategies and can achieve success by satisfying customers. Research helps incollecting crucial information and data related to important factors that can impact on theprofitability and productivity of business. In the case of small business, it become morenecessary to carry out effective research on markets and customers in order to run a successfulventure in future. As they are running their business at small scale, with research informationthey can manage their business operations and efficiently expand their business. Small businesscan also identify the impact of digital technology and social media on their business activities.As online media is the largest platform for an organisation to offer their products and services tomillions of customers (Cascio, 2018). As Oak Cash and Carry company provides cash and carryservices. They mainly offers wide variety and ranges of products in bulk for retailer, caters,offices, off licences, newsagents and to other local businesses. It operates its business mainly inUnited Kingdom. This company is basically a wholesale company and for them use of socialmedia can be a boon for their company. From this they can maximise their profits and revenuesand connect to different business people and clients. They can use social media platform todisplay their products or can make their own websites and advertise via banners on varioussearch engines and social media websites. With online services, they can know about latesttrends of customers and markets and make those products available for them. This will attractbusinessmen and clients who can purchase their products from company in bulk. 1.2 BackgroundGenerally research is used in order to collect relevant data and convert it into businessprofits. This helps in knowing about latest trends, markets and customers. Increase of socialmedia has facilitated company to expand their business and maximise their profits so that theycan establish a good image in the market (Armstrong and Taylor, 2014). Sited company can usesocial media in order to shift their business on online platform. Managers of company can use3
different software and techniques that will help in connecting with numerous clients andcompanies who can buy products from company and with this they can maximise their products.For effective and smooth functioning of enterprise, it requires implementation of latesttechnologies such as digital technologies and should make aware to employees that are involvedin selling and contacting with clients, etc. 1.3 Significance of researchThe main objective of this research is to know about those areas where social media canbe used in the business for maximising profits (Berman and et. al., 2012). Another, company canalso implement latest digital technologies which can facilitate their business and help them toconnect with large number of clients and other businesses. 1.4 Aims and objectivesAim: “To determine the implication of digital technology on the growth of small businessenterprise”: A case study on Oak cash and carry organisation. To determine the significance of social media within an organisation.To identify the impact of social media on company growth and its productivity.To assess the relationship between social media and customer satisfaction.To analyse the implication of social media on small business enterprise. 1.5 Research questionsWhat is the significance of social media within an organisation?How to identify the impact of social media on company growth and its productivity?What is the relationship between social media and customer satisfaction?Evaluate the implication of social media on small business enterprise? 1.6 Gantt chartThis is a graphical horizontal presentation which is used to schedule task for effectiveprogress and management. Gantt chart basically uses as planning tool that represent timeduration from the beginning to finish (Bratton and Gold, 2017). It is simply done in a specificformat by using presentation or spreadsheet format. This is basically assist in managing thingsand task in accurate way to complete each activity at desired time. For this, manager needs toanalyse skills and capabilities of their employees in order to distribute responsibilities to themproperly. These activities and procedures are helps to manage functional and operational4
approaches so the management run smoothly. This is a most beneficial approach of a businessfirm that used to manage organisational activities in a effective manner (Boxall and Purcell,2011). On the basis of this an organisation can easily make positive changes and modifications intheir working approaches. The benefits of Gantt chart are - Build Coordination – This procedure basically assist to build coordination betweenemployees. Through this, a business firm can face several challenges in the basis of teamwork and work allocation procedure. Coordination between employees helps to resolveissues and conflicts in order to build positive environment for workers. Manager of Oakcash and carry needs to implement such activities in their business firm to manage taskproperly and reduce work load from any individual.Manage time and task - Gantt chart is a graphical representation that helps to manageorganisational approaches on the basis of time duration. Manager of a business firmanalyse skills and abilities of their employees to provide proper task to them (Guest,2011). These are the most beneficial formulation that reduce works load from anindividual. Through this management of firm can easily manage time and task to gettingmaximum benefits and desirable outcomes. Enhance communication – In a business organisation, it is required that employees areworking together in order to accomplish task and future objectives. For this, managerneeds to distribute responsibilities and work in different divisions to create sentiments inworkforce for work as well as others employees. In this procedure, communication play amost important role to build a positive relation between each employees. Through thisthey can easily resolve organisational and their own issues as well as conflicts. All theseactivities assist to complete task on proper timing by their mutual understanding. 5
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