Impact of Social-Media

Running Head: IMPACT OF SOCIAL-MEDIA
Impact of social-media
Name of the Student
Name of the University
Author’s Note

1IMPACT OF SOCIAL-MEDIA
Table of Contents
1.1. The introduction of social media tools across an organisation can pose significant
challenges. Managing these challenges goes beyond installing the right tools and technologies.
Compare and contrast the challenges posed by social media tools with the challenges posed by
the traditional channels of communication......................................................................................2
2.1. What impact might an individual employee’s comments or behaviour on social media have
on an organisation’s identity, image or reputation in the sense that it might be seen by broader
and unintended audiences?..............................................................................................................3
3.1. What social media interaction should a company’s social media policy cover?......................3
4.1. Using the communication plan template, devise a communication strategy for the Director of
Social Media to communicate the social media policy to staff.......................................................4
References........................................................................................................................................7

2IMPACT OF SOCIAL-MEDIA
1.1. The introduction of social media tools across an organisation can pose significant
challenges. Managing these challenges goes beyond installing the right tools and
technologies. Compare and contrast the challenges posed by social media tools with the
challenges posed by the traditional channels of communication.
According to the author Trainor et al., (2014), the tools besides being an effective means for
the business-related purpose has the potential to cause harm to the general employees of the
organisation. Moreover, these tools can be made use by the rival firms for breaching into the
security layer of the company by identification of the loopholes. On the other side, these tools are
a part of IT codes that can be manipulated and can be redesigned. The entire redesigned can be
undertaken as to cause harm to the concerning firm such that the breach of security can result.
Thus, leading towards the loss of data and information’s that are vital. For the business
proceedings.
Besides, installation of these tools is one of the major challenges for any business nature firm
such that efficiency and productivity is not achieved irrespective of huge amount of investment
that is being made. On the other hand, these tools entirely mess up the company’s data if not
carried out under the supervision of the experts. However, there are pros and cons to making use
of social-network tools.
It is to be noted that within the present era of time much of the business firm is successful
because of the ability of the social-media, it is the audience of the social-media that enables a
concerning business firm to get exposure to a particular consumer market (Fan et al., 2014). This
social-media tool helps in the formulation of the business official pages and that too at a free of