Impact of Social Media Marketing on Consumers of Singapore Case Study 2022

Running head: MARKETING
Title: Impact of Social Media Marketing on Consumers of Singapore: Case Study of
Starbucks
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Abstract:
Various researchers have tried to discover the useful stages of social media marketing for
drawing consumer attention. Upgraded technology and increased use of the internet technology
has brought about a change in the behavior of consumers and the ways in which they sought
information. The objective of this research lies in analyzing the impact that social media
marketing of Starbucks has on the consumers of Singapore. The research thus provides an insight
into the background of the research, research design and the methods of data collection.

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Table of Contents
Proposed Title:.................................................................................................................................3
Background:.....................................................................................................................................3
Research Questions and Objective:.................................................................................................4
Research Questions:.....................................................................................................................4
Research Objectives:....................................................................................................................4
Method:............................................................................................................................................5
Research Design:..........................................................................................................................5
Data Collection:...........................................................................................................................6
Timescale:........................................................................................................................................7
References:......................................................................................................................................8

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Proposed Title:
Social Media marketing is believed to create an impact on the consumers. This is
evaluated through a case study of Starbucks that has recently resorted to social media marketing
for its customers. The research is focused on the consumers of Singapore, the impact created, the
ways adopted to gaining their trust that finally led to further expansion.
Background:
It has been assumed that Starbucks might have maintained a lead amongst its chained
coffee stores in Singapore since poor performance would lead to closure of the stores. Now, the
question lies in what Starbucks must do to have a sustainable and healthy expansion in
Singapore.
Marketing via digital medium provides increased level of satisfaction to customers since
they are able to ask questions as well as provide suggestions in relation to the service. Digital
marketing allows a more convenient medium of communication since it allows communication
through chat, email and website. In order to grow and expand the business on a global scale,
digital marketing has been considered the fastest means for development since it mostly makes
use of digital tools for making marketing easier. It helps in reaching a huge customer based
across the world in matter of few minutes. According to Aswathy and Nair (2020), a digital
market allows a customer to place his eyes on information shared by a firm in relation to
products thereby ensuring transparency. On a similar note Kannan (2017) has also noted that
technology has grown to become a part of lives of trillions of people across the world. Social
media has thus become a vital part in growth of the internet usage as the total number of youths
spending time on the social media has doubled compared to last few decades. In other words,