Impact of Social Media Marketing on the Buying Behaviors of Consumers | Business Research Methods

Running head: BUSINESS RESEARCH METHODS
Business research methods
Name of student
Name of University
Author note

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BUSINESS RESEARCH METHODS
Table of Contents
1. Research question and short form proposal......................................................................3
1.1 Research questions.........................................................................................................3
1.2 Short form research proposal.......................................................................................3
2. Literature review and methodology development............................................................4
2.1 Literature review............................................................................................................4
2.2 Methodology and methods............................................................................................4
Appendix B...............................................................................................................................5
Bibliography.............................................................................................................................6

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BUSINESS RESEARCH METHODS
Impact of social media marketing on the buying behaviours of consumers at Metro Inc.,
Canada.
1. Research question and short form proposal
The research is proposed to analyse how the use of social media marketing has helped
the company, i.e., Metro Inc. in Canada to influence the buying behaviours of consumers and
generate higher sales and profit in business (Hajli, 2014).
1.1 Research questions
The questions of the research are as follows:
 How effective the use of social media platforms such as Facebook, Twitter,
Instagram, etc. has been for Metro Inc, Canada to improve its marketing efficiency
and influence its consumers to make purchases?
 Does the social media marketing allows for generating higher brand awareness among
people and gain greater outreach o different market segments quite easily?
1.2 Short form research proposal
The use of marketing techniques with the integration of these techniques with various
social media platforms such as Facebook, Twitter, Instagram, etc. has helped in building
brand attitudes and behaviours as well as enhanced the awareness among people regarding
the brand and its attributes. This has not only fostered the development of brand image and
reputation, but has even allowed the consumers to get influenced to make purchases via
making decisions and remain connected with the brand effectively (Balakrishnan et al.,
2014). The social media marketing has acted as great tool for the companies like Metro Inc to
reach out to the customers and brand prospects as well as create more opportunities to make
the customers acknowledged with the products and services delivered. The customers could
also present their opinions and feedbacks in the form of posts on the social networks, which