Impact of Social Media Marketing: Hilton Hotel, UK
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Added on 2020-01-07
Impact of Social Media Marketing: Hilton Hotel, UK
Added on 2020-01-07
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ABSTRACT Social media marketing may be defined as a process which is undertaken by the firm togain website traffic or attention through the means of Facebook, Twitter etc. Now, social mediabecome a more popular source of promotion which in turn develops awareness among people.This project report is based on Hilton that offer high quality accommodation services to thecustomers at affordable prices. In this, inductive approach and interpretivism philosophy hasbeen selected by scholar to gain deeper insight about the extent to which social media marketinghelps in improving customer base. For this purpose, data from 30 employees of Hilton has beenselected by scholar by using simple random sampling technique. Along with this, it has beenfound from study that by placing advertisement on social sites awareness can be developedamong the customers about services. In this way, productivity and profitability of firm can beenhanced by Hilton through the means of social media marketing.
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................41.1 Background of study..............................................................................................................41.2 Research aims and objectives................................................................................................41.3 Research questions.................................................................................................................41.4 Significance of the study.......................................................................................................51.5 Rationale of research.............................................................................................................51.6 Structure of research project..................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................7CHAPTER 3: RESEARCH METHODOLOGY...........................................................................103.1 Research type.......................................................................................................................103.2 Research approach...............................................................................................................103.3 Research philosophy............................................................................................................113.4 Research design...................................................................................................................113.5 Data collection methods......................................................................................................113.6 Sampling..............................................................................................................................123.7 Data analysis plan................................................................................................................123.8 Ethical consideration...........................................................................................................13CHAPTER 4: DATA ANALYSIS AND FINDINGS...................................................................14CHAPTER 5: CONCLUSION......................................................................................................20CHAPTER 6: RECOMMENDATIONS.......................................................................................20REFERENCES..............................................................................................................................21APPENDIX....................................................................................................................................24
Topic: Impact of social media marketing on enhancement of customer base: A study onHilton Hotel UK. CHAPTER 1: INTRODUCTION 1.1 Background of study In the present time, social media marketing is one of the most effective tools that areundertaken by hospitality sector. Now, with the rise in technological advancement each personmakes use of smart phone. Due to this, tendency of people in relation to making use of socialsites increased with the higher rate as compared to before times. By considering such aspectsnow firms which are operated in hospitality sector places high level of emphasis on givingadvertisement on social sites. Through this, companies can raise the awareness of people to thesignificant level. The present research is based on Hilton which is one of leading hospitality firmof UK. In this, report will shed light on the manner through which customer base can beincreased by Hilton through the means of social media marketing. 1.2 Research aims and objectives Aim: To critically analyses the impact of social media marketing on enhancing customer base: Astudy on Hilton Hotel, UKObjective: To understand the meaning and concept of social media marketing.To determine the importance of social media marketing in hospitality sector.To explore the various social media marketing methods adopted by hospitality sector toenhance the customer base.1.3 Research questions 1 What is the meaning and concept of the social media marketing?2 Determine the importance of social media marketing in the hospitality sector?
3 Explain the various social media marketing methods adopted by the hospitality sector toenhance the customer base?4 Recommend the various ways and strategies through which Hilton hotel can improve itscustomer base by sue of social media marketing?1.4 Significance of the study As per the above research study it has been ascertained that Hilton hotel can easily identifythe customer base by use of the social media marketing. With assistance of this study, researchercan able to know the importance of the social media marketing in order to increase the sales andprofitability of corporation. Furthermore, other investigator can determine the various methodssuch as Facebook, blogging, twitter, instagram through which can company can easily developthe link with customers. This study assists to researcher in finding the various ways andstrategies through which corporation can get touch with customer and get the reviews of themregarding company's products and services.1.5 Rationale of research This research provides the information to overcome the various issues which faced by theHilton hotel. Hilton hotel face the issues regarding weak customer base and it has not developeda proper link with customer. This study provides the information about the importance of socialmedia marketing and assist in overcome the issue related to customer base. This study focuses onhow marketing strategies incorporate various aspects of social media to positively affectcustomer loyalty and brand. By understanding and utilizing social media marketing, knowing theexpectations of social media consumers and creating trusting relationship with those customer.1.6 Structure of research project Chapter 1: Introduction
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