Impact of Social Media Marketing on Strategic Management
11 Pages3244 Words80 Views
Added on 2021-02-21
Impact of Social Media Marketing on Strategic Management
Added on 2021-02-21
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Proposal
Table of ContentsBackground..................................................................................................................................1Rationale......................................................................................................................................1Aim..............................................................................................................................................1Objectives....................................................................................................................................1Research question........................................................................................................................1RESEARCH METHODOLOGY....................................................................................................4Time table and resources.................................................................................................................6REFERENCES................................................................................................................................9
Title:-To investigate how social media marketing impact on strategic management in retailindustry. A case study on Tesco.BackgroundSocial Media marketing refers to an approach that is used for advertising product orservices in the marketplace. It is an important for all types of business that are small, medium orlarge enterprise that will be beneficial for the future. This platform is providing a place toadvertise connect with many consumers and expand market in the future. This study will bebased upon Tesco company as it is British multinational firm that deals in groceries and generalmerchandise. Rationale The social media marketing help in connecting with consumers and bringing awarenessamong them related to brand that is available in the marketplace. There are so many consumersthat are using social media marketing to introduce their product into market. For studying theimpact of social media marketing this study will be conducted in Tesco. As through this there isgreater impact on strategic management that affect business operations in the company.Therefore, it is important to conduct this study for the future and identifying its impact onbusiness. Aim“To analyse the impact of social media marketing on strategic management: A case study onTesco”ObjectivesTo determine concept of social media marketingTo analyse the impact of social media marketing on strategic management in Tesco.To recommend how strategies can be developed in Tesco. Research question What is social media marketing?How social media marketing impact on strategic management in Tesco?What are factors that affect social media marketing in the company?LITERATURE REVIEW According to the author Felix, Rauschnabel and Hinsch (2017). social media marketingis having a greater impact on strategic management as marketers are interested in grabbing1
opportunity as implementing new technology in the marketplace. As Tesco is dealing in groceryproduct so it have an impact on management as if wrong strategy will be adopted by companythen business operations get disturbed. Through social media marketing consumers can bringanything at their home as it facilitate home delivery to consumers. On the other hand, it willimpact management decision as physical stores get disrupted after getting involved into socialmedia marketing. There are various strategies that will be used in gaining different aspect ofsocial media marketing. As per the view Agnihotri and et. al. (2016). It is based upon different platforms thatprovide different aspect and sharing information and ideas that help in solving problem inbringing into various segments in he company. After coming of social media marketing businesswill enhance as all activity taken place easily without any problem occurred. Effective marketingstrategy will help in developing different segments for the future. As it is affecting businessoperations that enhance growth and earning more profit for Tesco. It is important whileconsidering social media marketing affect business operations in future course of action. It isimportant as adopting social media marketing in Tesco that facilitate fast growth as product isadvertised into various segments that help in creating different perspective in future.Author stated that Ngai, Tao and Moon (2015). Social media marketing emphasize ondealing with various aspect of marketing technology that is used in business. There are differentstrategic practices that lead to influence business operations in Tesco. It is important in gettinginvolved different ways that will be helpful for the future. As there are different strategies thatwill have an impact on social media technique that is adopted by Tesco. Earlier Tesco is usingtraditional way of introducing product into market is adopted that will create difference amongstrategy that is followed by the company. If traditional strategy is followed by company then itwill not be able to attract more consumers towards company. It is important in providingdifferent aspect for the future course of action. According to the author Hassan, Nadzim and Shiratuddin (2015).nowadays it isbecoming very popular as using this strategy to introduce new product in the company. There arevarious perspective that will be taking into consideration for completing project for the future. Itis important in providing various aspect that bring efficiency in doing work in Tesco. It facilitatemarketing department to use this strategy and help in enhancing in company. There are variousaspect that will be helpful in adopting this strategy for further use in the company. In Tesco2
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