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Impact of Social Media Marketing on the Sales Performance of Hospitality

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Added on  2020-12-18

Impact of Social Media Marketing on the Sales Performance of Hospitality

   Added on 2020-12-18

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Business Report Proposal
Impact of Social Media Marketing on the Sales Performance of Hospitality_1
TABLE OF CONTENTSBackground of the study........................................................................................................3Research aim and objectives..................................................................................................3Research questions.................................................................................................................3Rationale of the study.............................................................................................................3Literature review....................................................................................................................4Research methodology...........................................................................................................4Timeline.................................................................................................................................5REFERENCES...........................................................................................................................8
Impact of Social Media Marketing on the Sales Performance of Hospitality_2
Topic: To assess the impact of social media marketing on the sales performance ofhospitality business units: A study on Hilton Hotel Background of the studyIn the current times, each and every sector lays high level of emphasis ondigitalization for gaining competitive edge over others. Now, companies which are operatingin retail sector focusing on using social media marketing strategy with the motive to attractnew customers. Social media marketing strategy is highly significant which in turn providesassistance in managing customer relationship as well as enhancing existing base and therebymaximizes sales and profit (Felix, Rauschnabel and Hinsch, 2017). For this investigation,Hilton has been selected which in turn recognized as leading unit of the hospitality sector.Such proposal will provide deeper insight about research tools that suits to the researchobjectives. Research aim and objectives Aim: The aim behind conducting investigation is to investigate the impact of socialmedia marketing on the sales performance of Hilton HotelObjectives: On the basis of above aim following objectives is drafted such as:To assess the trend of social media marketing in the modern hospitality business era. To evaluate the impact of social media marketing on customer awareness and decisionmaking. To identify the relationship between social media marketing and sales performance ofHilton. To recommend ways through which Hilton can enhance sales via social media. Research questionsReferring the research aim and objectives following questions have been framedwhich in turn helps in conducting study appropriately such as:Q.1 Which kind of social media marketing trend exist in UK hospitality sector? Q.2 Does social media marketing impacts revenue generation aspect of Hilton?Rationale of the study The rationale behind conducting present investigation is to identify the level to whichcompanies operating in hospitality sector can improve sales through the means of
Impact of Social Media Marketing on the Sales Performance of Hospitality_3

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