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Impact of Social Media Networking in The Olympic Games

   

Added on  2020-10-22

11 Pages2192 Words398 Views
CRITICAL THINKING

Table of ContentsINTRODUCTION...........................................................................................................................1Impact of Social media networking in The Olympic Games.................................................1Compare and Contrast between the traditional method and social media method.................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONSocial media networking is the best platform which is used for promotions and also tobuild a strong relation between people. Most of the peoples share their views, activities, personalinformation and details regarding their career. This is the best platform for many organizations aswell for promoting their service and product. This report discusses about the impact of socialmedia on promotions of The Olympic Games. Further, it also covers comparison betweentraditional method and social media networking platform. Impact of Social media networking in The Olympic GamesSocial media can be determined as an effective online platform that allows sharing ideas,photo and other real world activities. These are helpful to create a symbiotic relationshipbetween social media and sports because it provides the information regarding sports which turnsinto the promotions. Social media helps the Olympic Games to manage the promotion ofOlympics. Social media networking is the best approach to offer the benefits of games or athletes(Ashley and Tuten, 2015). In this way, it is able to connect with people, friends and familymembers which capturing all valuable memories. As per researcher, it concludes that the socialmedia networking is the main part of marketing and promoting athletes. This is an essential toolto engage with the many fans to share the important details regarding the Olympic Games. Socialmedia is changing the entire system therefore they provide the live games, watching the sportsonline, commentary etc. Social media is promoting the Olympic Games sponsorship. 1

Most of the audience using social media networking so that it will be easily for marketerto create the dynamic pages to give the advertisement regarding the games which is impactful forincreasing the number of visitors because many people using Facebook. It is the best medium topromote their advertisement and providing information regarding the games, timing, city andlocations, etc. They provide many offers such discount on ticket, advance booking and voucherso that many fans are attracted towards these pages. This is the best way to increase the numberof visitors for promotions (Chen and Hu, 2015). Instagram recently launched a new paidpartnership which is beneficial for Olympic Games to increase their brand value and advertising.This feature is available for the celebrities, sports and national level games etc. Paid partnershipbalance the post of advertisement. In this way, it will increase visibility of the advertisement.2Illustration 1: Structure of Social Media(Source: Social Media Networking, 2017)

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