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Impact of Social Media on Business

   

Added on  2021-06-14

7 Pages1466 Words46 Views
Running head: BUSINESS RESEARCH

BUSINESS RESEARCH2Table of Contents1. Evaluate the effectiveness and your usefulness of the learning experience................................32. Explain how this learning process will be useful to you.............................................................33. Describe objectively what happened in the learning process......................................................34. Evaluate what you learn...............................................................................................................45. Explain your learning process.....................................................................................................46. Explain Plan how this learning you will apply............................................................................5References........................................................................................................................................7

BUSINESS RESEARCH31. Evaluate the effectiveness and your usefulness of the learning experience This research is significant to me for increasing understanding regarding the impact of social media on business: Case Study on Mc Donald’s. In such way, it is evaluated that social media has different blocks that could be effective to create visibility among public such as communication, sharing, identity, relationship, social presence, and reputation of corporation andgroups (Dijkmans, Kerkhof, and Beukeboom, 2015). I have also gained my understanding of social media. In this way, I have pointed that social media is a set of internet-based application, which had developed the technological foundation of the web 2.0 and aids in exchange and creation of user-generated information. Thus, this learning was useful for me to use the social media in an organization. 2. Explain how this learning process will be useful to youThis learning process can be beneficial for developing the awareness about the use of social media and social networks by Mc Donald’s. I will apply this knowledge to use the social media and promote my business in the future. In such way, I have increased my understanding that Mc Donald’s has been highly active on social media as it is effective to connect with digitally savvy customers and helps to build loyalty among customers. I will also transfer this knowledge to develop a career in the marketing department of Mc Donald’s company.3. Describe objectively what happened in the learning processI have read different articles, textbooks, and academic publication to increase the understanding of the impact of social media on business development and organizational presentation. From theliterature review, I have learned that Mc Donald’s utilizes social media to sponsor their brand and also making efforts for implementing it despite facing the large number of criticism from thecampaign group, health professionals, and government. As a result, I would utilize this

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