Impact of Social Media on Buying Behaviour of Consumer
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Added on 2021-02-21
Impact of Social Media on Buying Behaviour of Consumer
Added on 2021-02-21
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Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................1
Research MethodologyThis is defined as specific procedure and technique that aids to identify, select, processand analyse information on the basis of topic. Within this research methodology assist reader tocritically evaluate the overall reliability and validity (Kumar, 2019). However, methodologydefined as publication of research, interviews, survey and other techniques. This is systematicgathering of information and advancement of knowledge of any subject. This aids to find answerabout the intellectual and practical questions with help of application of systematic methods.However, this is method that applied to body of methods and principles connected with branch ofknowledge. This is one of the effective tool that assist to understand the nature of tool and laterthey apply it to research that can assist in getting desired result. This is one of the effectivemethod that aids to conduct information on the basis of given topic to research. Henceforth, there are number of method to the research study as are approaches,philosophies, sampling, data analysis and data collection. This is essential to understand thenature of each tool and then this must be applicable to research and this can be helpful in gettingdesired result (Boyd, 2018). Thus, use of these methods can assist to evaluate the subject matterof study and to reach out to end result of study. Qualitative Research Methodology Quantitative research MethodologyResearcher needs to collect the investigation by considering the nature of research topic.However, these both method aids to develop understanding on human and social science. Hence,there are two approaches to collect and analyse data to test or confirm theories and assumption.On the other hand, quantitative research termed out as to generate numerical data and hard factswith help of employing logical, statistical and mathematical technique (Ketchen, Bergh andBoyd, 2019). Additionally, qualitative research aids to develop ideas or hypothesis for potentialquantitative research. Thus, quantitative research considered as market research methods that areinclusive of surveys and experiments and this is essential way to collect structured data. On the other hand, quantitative research aids to generate numerical data and hard faceswith help of employing statistical, logical and mathematical technique. Additional, this is kind oftool in which scholar can gather information with help of SPSS, mean and mode manner.Therefore, it aids to provide depth insights about the problems that aids to develop ideas andhypotheses for undertaking potential quantitative research (Haydon, Browne and van der Riet,2018). This is term that assists to know and develop the initial understanding and also
recommends final course of action. Henceforth, quantitative research is typically ambiguous andpreliminary in nature. Researcher put their main interest into determining objective statisticalconclusion and test hypotheses rather than developing insights about the certain topic. However,these both are techniques can aids to understand topic easily and also assist to find out challengesthat is related with research topic (Paulsen, 2018). With use of this technique, researcher can ableto define things and analyse data in significant mode. Secondary analysis- It is term in which information can be gathered by other person andresearcher can use this information to develop depth understanding about subject matter. Withhelp of referring data, the scholars can also takes initiatives to answer research questions ofcurrent investigation (Gopinath, Johansen and Derelöv, 2018). Henceforth, books, journals,government sites all are the example of secondary information that is economically beneficialand also aids to save time of scholar. Thus, information with method as secondary analysis canbe more economical. However, the sources of information are as government publication,websites, journals articles and internal records etc. Thus, information collected by secondary method cannot be used for further investigationas this already taken from defined sources of research study. However, secondary analysis can bedefined as re-analysis of qualitative and quantitative data in previous study. To conduct the depthanalysis on impact of social media on buying behaviour of customers, the researcher has takensecondary methods so that information can be identified properly. In addition to this, use of thistool can be beneficial to answer to research question and to draw valid conclusion about thefacts. Primary data- It is data that can be collected by researcher with first hand resources by use ofmethods like experiments, interviews and experiments. In addition to this, primary data ismethod that can be assistive to represent the population in study. In order to determine theimpact of social media on buying behaviour of customers, the researcher must have use ofprimary techniques so that information to research study can be carried out (Krippendorff, 2018).The one of the prime advancement of primary data is that this is specifically tailored to the needsof research. It is technique that can aid to collect the information that is based on behaviouralscience. Therefore, sources of primary data are as surveys, observations, experiments, personalinterview etc. Information under this can be selected with techniques as observations andquestionnaire. Under this, data can be collected with use of books, journals and magazines etc.
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