Impact of Social Media on Consumer Buying Behaviour: Tesco Supermarket, UK

Impact of social media
on consumer buying
behaviour: In the case of
Tesco supermarket, UKImpact of social media
on consumer buying
behaviour: In the case of
Tesco supermarket, UK
Scholar ID:

Introduction:
Research background
• In retail industry, Tesco faces several marketing
issues such as declining customer demand and
customer shifting towards another brand.
• It is evaluated that there are bulk of consumers who
are moving with respect to other company due to
utilizing several digital modes earlier the developing
purchasing decision (Ramanathan, Subramanian, and
Parrott, 2017).
• In further research, it was addressed that this
concern is not only unique with Tesco Supermarket
but also, it is measured as industry-wide disputes.

Defined purpose and
Measurable objectives
The purpose of this investigation is to assess impact of
social media on consumer buyer behaviour with
reference to Tesco, supermarket. The given below
objectives would be considered for completing aim of
this research study:
RO1: To explore the theoretical understanding regarding
consumer buyer behaviour and social media
RO2: To address the impact of social media on consumer
buying behaviour with reference to Tesco supermarket
RO3: To suggest the strategy of social media for
improving consumer buying behaviour with reference
to Tesco, UK

Context Appraisal
Company background
• Tesco plc is a leading retailer in UK that operates
with about 5700 retail stores within 14 nations.
There are approx 51,000 employees who are
employed within an organization.
• In present times, Tesco plc is one of private sector
that has employed approximately 295000 staffs in
nation of united nation.
• Tesco is also making contribution in doing significant
efforts at the time of alteration in climate because it
focuses on creating favourable liaison with the
customers for long-time (Tesco Plc, 2019).