MGT502 Business Communication

Running head: IMPACT OF SOCIAL MEDIA ON ORGANIZATIONS 1
Business Communication
[Author Name(s), First M. Last, Omit Titles and Degrees]
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Author Note
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IMPACT OF SOCIAL MEDIA ON ORGANIZATIONS 2
Table of Contents
Introduction......................................................................................................................................3
Background......................................................................................................................................3
Context.............................................................................................................................................4
Proposal...........................................................................................................................................4
Research question........................................................................................................................4
Research Methodology................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

IMPACT OF SOCIAL MEDIA ON ORGANIZATIONS 3
Introduction
In today's scenario, we are living in an age where any information is just a click away.
We are filled with information which we can get instantly with just snap of a finger. People are
curious to know about what is going in the world and that is where social media comes into the
picture. Social media is basically sharing and receiving information from the internet through an
electronic medium such as a computer or a smartphone. Social media includes social media
platforms or networking sites like Facebook, Twitter and Instagram providing a plethora of
information to people. In recent years, social media has rapidly gained popularity in every aspect
of our lives (Perrin, 2015). Organizations are no behind in adopting social media to approach its
customers through social media. There are multiple reasons for organizations to innovate their
workplaces by accommodating social media in work done by employees (Scott, 2015). Although
social media has created various opportunities for organizations to grow, it apparently has shown
evidence of emerging issues due to social media creating risks for both organization and its
employees (Leftheriotis & Giannakos, 2014). In the given journal article, the authors focus on
identifying the possible issues related to use of social media at workplace. According to the
authors there are both positive and negative aspects of using social media at workplace (Schultz,
Koehler, Philippe & Coronel, 2015).
Background
The research proposal will examine the usage of social media in the workplace and its
effect on both productive and unproductive behaviors of employees. Employees in a workplace
use social media to take some time out of their monotonous work and relax for a few minutes.
This seems nothing wrong unless and until employees do not misuse their freedom of using
social media in the workplace. Pieces of evidence show that employees' productivity is lessened
due to the excessive use of social media (Ozannes, 2015). There are cases where employees have
made inappropriate comments on social media websites about the work culture of their
organization (Lam, 2016). There are various privacy issues related to an organization that the
employer needs to address in “the course of employment” of employees. It is not very unlikely to
see employees sharing confidential data on social media. Employers should be responsible to
ensure these activities of its employees. There are potential risks involved with former