TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2MAIN BODY...................................................................................................................................2Advantages that social media platforms bring to an individual, society and organisation....2Two key social or ethical issues associated with social media platform................................2Supporting discussion with one new story from past personal experience............................3Recommendations..................................................................................................................3CONCLUSION................................................................................................................................4REFERENCES ...............................................................................................................................51
INTRODUCTIONIn the present era, there has been drastic advancement taken place which has changed thelife of people and brought great improvement in the method of doing business. Technologicaladvancement has brought opportunities, but at the same time, it has created various issues whichhave led to the high level of concern among people in society. The present report has focus onanalyzing advantages of social media to an individual society and an organization. It will alsohighlight the social and ethical issues related with social media platform.MAIN BODYSocial media is recognized as websites as well as applications which enable users todevelop and share content. It also allows people to participate in social networking. Social mediacan also be defined as computer mediated technology which facilitates sharing of ideas orinformation. Advantages that social media platforms bring to an individual, society and organisation Advantage to an individual:Social media has enabled people to connect with friends and family members from far. Ithas enabled individuals to share their ideas and views with other people.Advantage to society:Main advantage of social media is that it assists people in getting themselves updatedwith social as well as political issues in the country. It is considered to be the best platformwhich provides sharing of information during crisis (Yawar and Seuring, 2017).Advantage to organisation:The main advantage of social media to organisation is that it can reach a wide number ofcustomers easily and promote products or services. By social media platforms, business entitiescan facilitate direct communication with customers.Two key social or ethical issues associated with social media platformThe social as well as ethical issues associated with social media platforms are:Privacy: This is considered to be the major issue of concern as there are high chances ofhacking or misuse of information. In addition to this, it is important concern for society as an2
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