Impact of Social Media on Organization Image and Competitive Strategy

Management communication
From: Student Name

In very short span social media has really gained heights in
marketing segment (De Vries, Gensler and Leeflang, 2012). But
when it comes to organization, there must be some policies which
must describe the role and responsibilities of employees who are
using this platform in order to form unique image of the company.
Purpose
Explore the impact of social media on the image of the organization
in case of lack of monitoring on the social media activities of their
employees and understanding up to which level this impact can
affect the competitive strategy of the organization.
Introduction

 Advantage
Social media would have benefited the organization in terms of
cost optimization related to promotion. It would have helped the
organization in increasing their reach related to potential
customers (Chavez, 2008). This social media platform would
have helped the organization in creating positive impression on
the mind of potential customers.
Disadvantage
Sunshine 100 organization came in to trouble before the launch
of their healthy children food product because one employee
displayed a photo of junk food which was covered by many
media companies. This negative social media impact had
actually disturbed monthly effort and money that had already
invested in this launch
Potential advantage and disadvantage of social media for Sunshine
100