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Impact of Social Media on the Improvement of Business Performance

Added on - 08 Dec 2020

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Project Proposal Report
Table of contentTOPIC..............................................................................................................................................1INTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................2RESEARCH METHODOLOGIES.................................................................................................2TIMELINE.......................................................................................................................................3REFERENCES...............................................................................................................................5
TOPIC“To identify the impact of social media on the improvement of businessperformance on hospitality industry.”INTRODUCTIONIn the recent time, the social media platform has emerged as major tool to set the goalsand objectives that supports the effective placing of the business operations and help in settingthe enterprise operations in a very effective way (Kandampully, Zhang and Bilgihan, 2015).Especially in hospitality industry, the social media tools and techniques have major influence onthe growth and development and setting out the products and services that are offered by theselected business entity in an effective and significant manner. This report will showcase theimpact of social media on the business of the well known hospitality firm, Hilton Group.Background of research:Social media operations can help an organisation in enhancing the quality of businessactivities and operations which will help the firm to enhance the overall activities that arecarried out in the business activities and operations taken in the consideration . The hospitalitysector is one of the most happening and fastest growing sector or industry. Thus, here in thiscase, the social media operations plays a very crucial role in the setting up of the businessactivities and operations that will help to carry out the business operations and thus will helpHilton group.Rationale of research:From this research, it would be beneficial to identify the effectiveness of the social mediaon the hospitality sector as it can further help the firm to enhance the quality of products andoperations that are carried out by the research in much effective and significant manner. Theinfluence of the social media will help the organization to enhance the quality of businessoperations and other activities that support the Hilton group to improve their hospitalityperformance to a greater extent.Aim:"To identify the impact of Social media on the business performance on hospitalityorganisation. A Case study on Hilton Group."Objectives:To get the knowledge about the social media tools and techniques.1
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