Impact of the Perfume Industry Worldwide

This research study analyzes the impact of the perfume industry worldwide, including its contribution to the global economy and its effects on the environment. The study also provides recommendations for improving the industry's contribution.

IMPACT OF THE
PERFUME INDUSTRY
WORLDWIDE

TABLE OF CONTENTS
ABSTRACT....................................................................................................................................3
Title:.................................................................................................................................................4
INTRODUCTION...........................................................................................................................4
Methodology................................................................................................................................4
Main Body...................................................................................................................................9
Aim..............................................................................................................................................9
Objective......................................................................................................................................9
Research Question.......................................................................................................................9
Literature Review........................................................................................................................9
Recommendation.......................................................................................................................10
Research Limitation...................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

ABSTRACT
“Impact of the perfume industry worldwide” is the topic which is used for research to
analyse impact of perfume industry across the world. The brief study of the research
includes quantitative method which is used for collecting data. The primary data
collection method applies for collecting information. By the research gets expected
result.

Title: “Impact of the perfume industry in worldwide”
INTRODUCTION
Perfume refers as a combination of highly fragrant essential oils or aromatic compounds,
fixative and solvents which is applied to give fragrance in human body. Perfumes are
manufactured in industry which plays essential role in global market because perfume is used
across the world by people It is the main source of economy because industry has high market
share of their products in the world. in addition, market size of perfume becomes too high which
comprises of global and local competitors. The topic is crucial for research because it helps to
understand contribution of perfume industry in global market economy.
Methodology
Research Types
It is a systematic procedure of information collection, measuring, analysis, interpretation
and involvement relevant to any business issue. The method is divided into two methods i.e.
qualitative method and quantitative method (Antoniuk and et.al., 2017). It is crucial for research
because it provides guidance for selecting appropriate method, material and techniques. These
technique supports to solve problem.
Qualitative Method
It is a observation method which can understand but can’t measure such as language. It is
non-numerical data which helps In the study to understand human psychology based on the
observation. Qualitative method is very simple method which can remind by any person. It
doesn’t require any expertise for gathering information. The main aim of the qualitative method
to give high quality in gathered information. The major limitation of the method is that, it can’t
give information in numerical or percentage form
Quantitative Method

It is scientific method which gives data in numerical and mathematical figure. It can
evaluate evidence or can interpret through chart and outcomes are displayed in percentage form.
Most of the organization applies quantitative method to get data in numerical form. It is bit
complex but can measure easily (Athapaththu, Yabuki and Tsuchida, 2016). Whatever data is
obtained by the methods can easy to compare with available data. Reader interest also influence
to collect information and take knowledge from the numerical figure.
In the study will use quantitative method for the research topic because data is required in
numerical figure which can get from the quantitative method.
Research Philosophy
A systematic procedure which supports to gather, evaluate and utilized data in well
formed. By the research philosophy collects primary and secondary data which can be
interlinked with data analysis. It deals with resources and development of information (Singh,
2019). It is classified into four types:
Pragmatism: It is a problem-oriented philosophy which takes view from research method and
used for getting effective answer. In other word, initially it helps to identify problem and
supports to seek for better understanding and solves the problem.
Positivism: It is a philosophical theory which is based on the knowledge that is gained through
observation. It is preferred scientific quantitative method (Pranathi, 2018).
Interpretivism: it is philosophical hypotheses which is based on the principles. It helps to
understand differences between human (as social actor) and objects.
Realism: The philosophy is totally dependent on the imagination of scientific approach for
developing of the knowledge. It helps to create realism portray of the global by personal human
sense.
In the study will use positivism research philosophy for the research because it is used to
for quantitative method to collect numerical figures.
Research approach

It refers as a scientific approach which encompasses several tools for data collection,
analysis and interpretation. It is classified into three phases i.e. deductive, inductive and
abruptive.
Deductive research approach
It is dependent on the concept of testing theory which needs very fewer time to complete
overall research related to research topic. It gives high accuracy by avoiding risk circumstances.
Inductive research approach
It is a inductive reasoning which is executed from bottom to high that can understand by flow
chart. There is an example to understand the concept of inductive research is that survey is the
best option to collect effective data about project topic (Berbić and Ocvirk, 2017). This method
is used to lead effectiveness in data collection. Inductive research is adopted for research
questionnaires. By the method In the study can analyse individual attitude and can provide future
prospects. In the study can take long time to complete their research because it doesn’t have
scarcity of time.
Abductive research approach
Abductive research is initiated from the set of observation then follow to seek simplest
way and attitude for the observation.
In the study will use inductive method for gathering information about the topic. There is a
reason to use the approach. it is required for quantitative method along with free from time
framework. To collect information about perfume industry like market size and market share
definitely requires accuracy (Fanand Sui, 2016). So, it is suitable method to get mathematical
data for the project topic.
Data collection:
The procedure of collecting information from resources known as data collection. It is
divided into methods primary data collection and secondary data collection.
Primary method

Primary method is used to collect data from observation and questionnaires. It is best
method because it helps to collect realistic information which can give accurate data.
Secondary method
It is used to collect information from the primary research resources like books, magazine
and internet. It is properly based on the primary method.
Primary method will use for data collection because it gives realistic which is obtained
from survey. Secondary data can get through books and magazine which is not enough to get
exact data. So, In the study will use primary method to collect realistic data for the project topic.
Sampling:
It is the process of electing a group of individuals such as people, from the large
population. It s crucial because it gives different types of statistical information which can be
involved in quantitative and qualitative method (Joanne and Haryanto, 2019).
Probability sampling
The group of people which is selected randomly from large population size without
concerning about outcomes. It is also known as random sampling which is applied to offer equal
opportunities to people.
Non-probability
The group of individuals which is selected based on their capabilities and potential. The
reason behind is that to achieve desirable result which is expected. This method is also known as
non-random sampling.
Random sampling method will choose for the research because by the method can give
equal opportunity to individual to be part of research sample. 10 organization from perfume
industry.
Data analysis:

It is systematic technique which is used to modify and represent data for analysing
accurate information so that can apply in decision making process. The major aim of the
approach to isolate useful data from overall data and decisions are taken by analysing collected
data. It is two types thematic and statistical. Thematic data is basically used for qualitative
method because it helps In the study to analyse information (Lin, 2018). On the other hand,
statistical data is used to analyse sets of data which has been collected, interpreted and
demonstrated.
Statistical method is used for the research because it is required for both quantitative
method and primary data collection method.
Ethical consideration
It is important part of the research which has aim to keep participant or communicator
safe and take care of their dignity by offering equal opportunity to keeps their views. It is divided
into two parts i.e. authenticity and confidentiality. To provide consent form which shows that
they can withdraw from research whenever they want (Memon, and et.al., 2018). To give overall
information about research purpose and risk as well before being a part of sample.
Main Body
Aim
“Impact of the perfume industry in worldwide” A case study on UK perfume industry.
Objective
 To analyse impact of perfume industry in worldwide.
 To analyse contribution of perfume industry on global economy.
 To recommend strategies for influencing contribution of perfume industry.
Research Question
 What are the impacts of perfume industry in worldwide?
 How perfume industry gives contribution in global economy?
 Which strategies can recommend for improving contribution of perfume industry?

Literature Review
Theme1 Impact of perfume industry in worldwide
According to Pei, (2019) Perfume is the mixture of two fragrant essential or volatile oil
which is applied by human being to give fragrance to their body. Perfume industry gives positive
impact on economical scale of global market. From few years becomes high trends of perfume in
global market. There are several type perfumes which has high market share in international and
regional market such as Chanel Grand Extrait, Cliver Christian etc. are most expensive perfume
around the world. Perfume industry doesn’t give any type of harm to environment so it s more
promoted by people and government as well. Due to high selling scale of the perfume products
influences market size of perfume market.
However, Baer and et.al., (2018) have criticized in their published research paper that
perfume industry gives negative impact on environment. Currently most of the perfume
industries uses number of synthetic fragrances to manufacture perfume to generate high revenue.
It evaporates in air which causes environmental problem and several chemicals are obtained
from petrochemical which is injurious for people.
Theme 2 Contribution of perfume industry on global economy
As illustrated by Singh, (2019) perfume industry has large contribution in global
economy because it is not only contribution in GDP rate but also influences employment rate. In
addition, perfume industry is tax generated because various operations are performed in perfume
industry such as manufacturing, packaging and selling to wholesalers, retailers or import and
export across the worlds. So, industries have to pay tax to deliver their perfume products around
the world. there are some statistical data which shows contribution of perfume industry in
economy i.e. taxes on perfumes estimated 9%, corporation tax 24 %, other production tax 18%,
income tax 20%, perfume industry tax 16% and employees’ tax 13% are paid by overall perfume
industry. By the statistical data can say that perfume industry is tax generated. Market growth
also become high last few year due to growing trends of personal grooming, enhancing demand
of luxury and exotic fragrances.
Theme 3 Recommend strategies for influencing contribution of perfume industry

As per the view of Tran, (2016) digital marketing is the best way to boost selling of
perfume because people like to buy perfume products from social media rather than to go and
take perfume. By the marketing strategy large number of customers can cover in fewer time. To
use natural chemical and flower extracted fragrance which can help to formulate eco-friendly
perfumes. Advertisement strategies also a best option which can improve contribution of
perfume industry.
Recommendation
 Qualitative research method can use for the research which can help to generate high
quality data. In addition, it is quite easy to understand for any person without requiring
numericity skills. Questionnaires applied to collect qualitative data so it can give quality
in collected data.
 To improve contribution of perfume industry can use youth market segment. Currently,
youth market becomes more demanded for perfume and they can expend high amount to
get high quality fragrance in perfume.
 To emerge natural ingredient in manufacturing is also good strategy which can boost
selling infrastructure of perfume industry in global market.
 Market segmentation can help to influence market size of perfume industry. By the
market segmentation can easy to segmented women who always concern for their
personnel appearance and trust that fragrance will play crucial role in this.
Research Limitation
Qualitative method is not used for the research which is major limitation of the research.
In addition, secondary method doesn’t use for the research which can help to gather strategical
data. It is quite complex procedure because data is gathered in numerical figure.
CONCLUSION
It can be concluded from above discussion that perfume industry is one of the most
important part of global economy which is not only gives impact on GDP rate and tax but also
enhance employment rate across the world. it has been analysed that perfume industry has high
contribution tax because they have to pay high from manufacturing to selling. From few years
perfume comes in high demand due to youth market has been concluded in it. It can be

summarized that if several strategies like digital marketing, emergence of natural ingredients and
target to youth market can enlarge market size and market share of products as well in
worldwide.
REFERENCES
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