Impact of Technological Advancements on Retail Industry: A Case Study of The Reject Shop in Australia

E-BUSINESS APPLICATION

Table of Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Operations of chosen Companies....................................................................................................3
Literature Review............................................................................................................................4
Conclusion and Recommendations..................................................................................................6
References........................................................................................................................................7
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Introduction
The retail industry has been facing a stiff competition in the business market, especially after the
digital and technological revolution. Consumption trends have changed with the changing social
and economic factors, which compelled the business companies to curb their strategies in a
particular way that would be most appealing to their target consumers (Sorokin 2017). With the
advent of the internet age, online retailing has taken over the business market as the brick and
mortar retail stores experience a harsh loss of customer base. Adapting with the changing
technological and other environmental changes is one of the most essential elements in the
process of securing a business career. The changing consumer demands and expectations hint
toward an easier, more tech-savvy alternative, which lets you purchase products and services at
the comfort of your home, while being exposed to a wide range of information related to the
products and the organizations (Gupta et al. 2017).
This paper takes up a large scale company from Australia and intends to explore their respective
operational processes. Through a thorough understanding of the operational processes of this
Company, the research would critically draw an appropriate analysis of how the technological
and digital advancements affect the performance of companies in practical life.
Background
In order to analyze the business operations of chosen retail organizations, it is important to have
a thorough understanding of the history of retail industry, in the Australian context. The
Australian retail sector has been feared to be on the verge of extinction, ever since the takeover
of internet in the field of marketing and business transactions (Abhayawansa and Guthrie 2014).
The economic and social transformations led the change in consumer demands and expectations,
as the technological advancements led to the need of new tech-savvy means and experiences. As
the consumer base experienced a sudden shift towards online purchasing, the brick and mortar
retail stores have been facing tough backlashes (Moore et al. 2015).
Securing the future of the retail industry in Australia would require a more integrated approach
to service delivery, marketing and promotion that would include the benefits of latest
technological advancements and would sufficiently fulfill the particular expectations and
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