Impact of Technology and Subsidiary Autonomy on Customer-Supplier Relationship in Business Organizations

Running head: Impact of technology and subsidiary autonomy on customer-supplier relationship
in business organizations
Impact of technology and subsidiary autonomy on customer-supplier relationship
in business organizations
Name of the Student
Name of the University
Author’s Note

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
organizations
Table of Contents
Introduction......................................................................................................................................3
Background..................................................................................................................................3
Problem statement.......................................................................................................................4
Research Question.......................................................................................................................5
Literature Review............................................................................................................................5
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
organizations
Introduction
Background
Globalization has been increasing competition in the market for various big companies.
Therefore, their strategies and structures need to be changed according to the requirements in the
market. A proper relationship with the subsidiary point of view. The network approaches to
subsidiary theory for investigating performance with factors including autonomy and intra-
organizational network relationships (Baraldi et al. 2018). There is a need of both direct and
indirect interaction with these factors in the company. A network based approach has been
proposed in the report. Subsidiary strategic development have been linked with the host country
environment. In Singapore, companies used to maintain a strategic subsidiary approaches in
order to affect customer relationship in the market.
Globalization has been creating opportunities for various companies in Singapore.
Therefore, small and medium businesses have to compete with several other companies in the
market. This has been creating problems for the companies in Singapore as they have not been
able to survive in the competition (Chue, 2015). Therefore, there is requirement of network
approach and technology implementation for growth in Singapore companies. The collaboration
with technology and network autonomy in the companies help in developing frameworks for
growth of the company in the market. The use of technology in the companies include big data
implementation for data storage and analytics, biometric for security purposes and various other
technologies in the operations of the company. Therefore, this have been great approach for the
development of the companies in Singapore.

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Impact of technology and subsidiary autonomy on customer-supplier relationship in business
organizations
This report has focused on the impact of technology and subsidiary autonomy in the customer-
supplier relationship in companies. The implementation of technology in the businesses have
been discussed in the report. The changes in the strategic collaboration of the technology and
subsidiary autonomy in the companies for their growth in the market has been explained in the
report.
Problem statement
Companies in Singapore have been facing problems in their strategic management and
customers-supplier relationship. Most of the companies in the country are not able to satisfy
their customer needs and requirements (Wang, Huo & Motohashi, 2018). Therefore, there is an
extreme need of changes in the strategies of companies. Companies have been technically
backward and there are very less use of technology in the companies.
Figure 1: Components of customer-supplier relationship
(Source: Shams, & Huisman, 2016)