Impact of Technology on Consumer Purchasing Attitudes in the Travel and Tourism Sector

RESEARCH PROJECT

Table of Contents
INTRODUCTION............................................................................................................................. 2
TASK 1............................................................................................................................................ 3
1.1 RESEARCH PROJECT OUTLINE SPECIFICATIONS....................................................................3
1.2 FACTORS THAT CONTRIBUTE TO THE PROCESS OF RESEARCH PROJECT SELECTION...........6
1.3 CRITICAL REVIEW................................................................................................................. 8
1.4 RESEARCH PROJECT SPECIFICATION....................................................................................9
1.5 APPROPRIATE PLAN AND PROCEDURES FOR THE AGREED RESEARCH SPECIFICATION.....11
REFERENCES.................................................................................................................................12
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INTRODUCTION
The range of travel and tourism sector has been enlarged in the recent time and there are
several areas of the business which have been analysed. Technology plays a potential role in
the development of the travel and tourism sector. There are various kinds of operations in the
travel and tourism sector which have been enhanced and achieve high efficiency by the
utilization of technology. This report has been conducted in order to assess the impact of
technology on the travel and tourism sector effectively. The prime area where the impact of
technology could be observed is the online booking in the travel and tourism sector. The
customers are booking their tickets through the online platform as it saves time (Ioanăs and
Stoica, 2014). Moreover, the customers could easily access the web portals of the travel and
tourism companies so that the tour packages provided by them could be assessed by them. An
option of feedback is provided by the travel and tourism companies in order to evaluate the
weak areas regarding the products and services that are provided by them.
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TASK 1
1.1 RESEARCH PROJECT OUTLINE SPECIFICATIONS
TITLE – IMPACT OF TECHNOLOGY ON THE PURCHASING ATTITUDE OF THE CONSUMERS
INTRODUCTION
The prime application of the technology in the recent time could be observed in form of
internet. It is the major element that helps in building healthy communication and also eases
the functions of the travel and tourism sector. There were traditional methods which were
utilized in the operations and functioning of the sector but they are transformed with the
advanced technology at the huge level. The consumers are connected with the travel and
tourism companies due to the healthy communication. A substantial advancement has been
observed in the communicational technologies which improve the internet tools that further
help in the marketing and promotion of the travel and tourism companies (Solomon, et al.
2014). The advertisement and campaigns of travel and tourism companies have been promoted
on the social media platforms so that the attention of customers could be gained at large scale.
There are different social media platforms which have been introduced in the recent time that
are impacting the purchasing attitude of the consumer at large scale. The regular influence of
social media platforms possesses certain effect on the behaviour and attitude of the consumers.
The communication developed through the social media platforms result in different situations
(Akar and Topçu, 2011). It is observed that the major people are using Facebook, Twitter,
Instagram, and MySpace in order to share their travel pictures and experiences. In addition to
this, the travel and tourism companies are also utilizing this facility by conducting attractive
marketing and promotion of their products and services which further gain the huge attention
of the consumers. The other method through which the promotion of companies is conducted
is known as Word of Mouth when a person shares the travel experience and perspective to
other people (Rishika, et al. 2013). Further, the social media platform has been developed at
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