Impact of Technology, Social Media and Globalisation on Business Operations

FDN005

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Discuss how developments in technology and social media have impacted on the way ...........3
companies and organisations market their products and services in the last ten or fifteen ........3
years............................................................................................................................................3
With the help of clear examples, discuss how globalisation as a phenomenon has impacted ...6
on a country or region of your choice. In your discussion remember to put forward both ........6
positive and negative effects of the phenomena.........................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Technology has evolved leaps and bounds in the last 10-15 years and it has permeated
and changed each and every dimension of business from the very top all the way down to the
bottom line. Technological advancement has transformed the way modern business operations
are executed as most of the tasks have either been completely automated or the human element in
the departments is supported by fully integrated management information systems. The way
businesses design, market and promote their products has also changed a lot with recent
technological prowess as it is now done extensively through or by the support of social media.
Globalisation has also had a profound impact not only on business but the way people
lead their lives worldwide. This phenomenon has effectively turned the entire world into one
giant integrated hub where exchange of goods, services, processes and technology have become
near instantaneous (Beer and Clower, 2019). This report will highlight the phenomenon of
globalisation and it's impact on the United Kingdom's culture and economy with a detailed
description of it's advantages and disadvantages. The impact of technological advances and
advent of social media on the modern marketing landscape from the past 10-15 years will also be
analysed along with the role social media has played to change the techniques marketers use to
attract and interact with customers.
TASK
Discuss how developments in technology and social media have impacted on the way
companies and organisations market their products and services in the last ten or fifteen
years.
Technology facilitates and structures the way we lead our lives and the way organizations
conduct their business operations and with each leap and innovation that takes place in the
technological landscape, it impacts a business in variety of ways (Choi and et.al., 2020).
Technology has gone through many similar leaps in the past 10-15 years and it has changed the
business landscape as now the employees work according to their needs by enabling remote
working, it has empowered customers and made businesses focus on developing smart end user