logo

Impact of Television Advertisements on Children's Assignment

13 Pages2512 Words105 Views
   

Added on  2021-02-20

Impact of Television Advertisements on Children's Assignment

   Added on 2021-02-20

ShareRelated Documents
SPSS Analysis
Impact of Television Advertisements on Children's Assignment_1
TABLE OF CONTENTSObjective 1.......................................................................................................................................1Objective 2.......................................................................................................................................6Objective 3.......................................................................................................................................9
Impact of Television Advertisements on Children's Assignment_2
Objective 1To investigate the parents’ overall perceptions of advertising to children in Lebanon.H1: There is impact of ad on the lifestyle that children want to live.Variables Entered/RemovedaModelVariablesEnteredVariablesRemovedMethod1Adpersuasivenessonchildrensb.Entera. Dependent Variable: Urgeofchildrensforluxurylifeb. All requested variables entered.Model SummaryModelRR SquareAdjusted RSquareStd. Error ofthe Estimate1.310a.096.0781.02013a. Predictors: (Constant), AdpersuasivenessonchildrensANOVAaModelSum ofSquaresdfMeanSquareFSig.1Regression5.64315.6435.423.024bResidual53.074511.041Total58.71752a. Dependent Variable: Urgeofchildrensforluxurylifeb. Predictors: (Constant), AdpersuasivenessonchildrensCoefficientsaModelUnstandardizedCoefficientsStandardizedCoefficientstSig.BStd. ErrorBeta1(Constant)1.279.2614.900.0001
Impact of Television Advertisements on Children's Assignment_3
Adpersuasivenessonchildrens.316.136.3102.329.024a. Dependent Variable: UrgeofchildrensforluxurylifeInterpretationIn respect to identifying people perception about ad impact on their children’s regressionanalysis is done. In this regard two variables are taken which are desire of lifestyle by childrenand influence of TV advertisements on them. From the table it can be observed that value ofstatistic is (R = 0.310, R square = 0.096, p = 0.02<0.05) which is indicating that with change ininfluence level of ad on child its desire to live specific lifestyle in terms of luxury will also getchange to great extent. Thus, alternative hypothesis accepted. Value of R is 0.310 which isindicating that there is low correlation between both variables. R square indicate that only 9%deviation in dependent variable is explained by independent variable. Coefficient value is 0.316which is indicating that with single unit change in independent variable value small variationcomes in expectation of specific lifestyle among children. Hence, on basis of analysis it can besaid that there is influence of ad content on the lifestyle in terms of luxury that children want tolive but any change in ad content will bring minor change in child expectation in respect tolifestyle. This is because already firms are preparing aggressive advertisements. H1: There is relationship between materialism that is in children and pressure that they put onparents to buy a product. Variables Entered/RemovedaModelVariablesEnteredVariablesRemovedMethod1Adroleinmakingchildrenmaterialisticb.Entera. Dependent Variable: Childrenpressureonparentstobuyproductswhichtheycanignoreb. All requested variables entered.2
Impact of Television Advertisements on Children's Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Methods in Psychology Statistics PDF
|16
|1704
|281

Report on Regression Analysis
|17
|2272
|298

Assignment on Statistical Inference (PDF)
|14
|2612
|268

Behaviour of UK mother towards Breastfeeding in Public
|14
|2282
|63

Regression Analysis Assignment
|6
|831
|494

Econometric Solutions and Questions
|21
|2614
|384