Impact of Tourism in Nepal and Its Benefit on the Resort Lakeside Retreat Case Study 2022

Running head: DISSERTATION
Impact of tourism in Nepal and its benefit on the resort lakeside retreat
Name of the student
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DISSERTATION
Abstract
Nepal is full of natural beauty as well as it is famous for its geographical structure. Tourism
in Nepal plays a significant role as it is the largest source of foreign income. This dissertation
presents the impact of tourism in Nepal and its benefit on the resort lakeside retreat in Nepal
Pokhara region. It also presents the strategy used by a lakeside resort to enhance profitability
like its digital and content marketing strategy. The benefits of wellness tourism on economic
and environmental growth of Nepal along with some negative impacts such as substance
abuse issue and other crimes due to arrival of foreign tourists in the country. The
methodology used is qualitative for the data collection on “The impact of tourism on small
family business hotel A case study on Lakeside Retreat”.
The research approach for this study is interpretivism approach with explanatory research
design along with appropriate research ethics justifications. The conclusion in the end
concludes overall discussion, and the recommendations for the government and people of
Nepal highlights that government should provide training and education to the people or
management of resorts, hotels in Nepal particularly in Pokhara where tourists comes to stay.
The research has provided a qualitative as well as an quantiataive angle to the study where
both the process of interview and the process of survey has been presented. The selection of
both these processes and analysis of the results have made the research more appealing in
nature. The research has thus been able to provide a much determined and strong answer to
the research.

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Table of Contents
Chapter 1....................................................................................................................................5
1.1 Introduction......................................................................................................................5
1.2 Background of the Tourism industry of Nepal................................................................6
1.3 Overview of the Hotel and Additional Perspectives........................................................7
Figure-1. Environmental Impact of Tourism in Nepal...........................................................9
Figure-2. Tourism benefited in developing Infrastructure of lakeside retreat.....................10
Figure-3. Facilities provided by hotel is increasing its revenues.........................................10
1.4 Problems of the research................................................................................................11
1.5 Purpose of the Research.................................................................................................12
1.6 Aims and Objectives of the Research............................................................................12
1.7 Research Questions........................................................................................................13
1.8 Summary of chapter 1...............................................................................................13
2.1 Tourism and Development in Nepal..............................................................................14
Figure-5. Government Nepal Tourist arrivals, (2018).........................................................15
2.4 Strategic advantages used by the Lakeside Retreat........................................................21
2.5 Service Strategy and Marketing.....................................................................................22
2.6 Small Business Marketing..............................................................................................23
2.7 Summary of Chapter 2...................................................................................................23
Chapter 3..................................................................................................................................24
Research Methodology.............................................................................................................24

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3.0 Overview and Research Questions.................................................................................24
3.1 Research Outline............................................................................................................25
3.2 Research Philosophy......................................................................................................25
3.2.1 Justification of research philosophy............................................................................26
3.3 Research Approach........................................................................................................26
3.3.1 Justification of deductive approach.............................................................................26
3.4 Research Design.............................................................................................................26
3.4.1 Justification of descriptive research design.................................................................26
3.5 Research Strategy...........................................................................................................27
3.5.1 Justification of interview research strategy.................................................................27
3.6 Sampling technique and sample size..............................................................................27
3.7 Data collection process..................................................................................................27
3.7.1 Justification of primary collection process.................................................................28
3.8 Data analysis technique..................................................................................................28
3.8.1 Justification of qualitative technique..........................................................................28
3.9 Ethical Considerations...................................................................................................28
3.10 Limitations of the Research.........................................................................................29
3.11 Summary......................................................................................................................29
Chapter 4..................................................................................................................................30
4.1 Discussion and Analysis................................................................................................30
4.2 SWOT Analysis of Lakeside Retreat.............................................................................30

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countries of the world. The following study has provided a detailed discussion on the
prospect of tourism in Pokhara city of Nepal where the Lakeside retreat is located. The
discussions has provided a clear. The main objective of the study is to promote the Pokhara
city into a major tourism gateway for the tourists and encourage new forms of tourism
activities for the people visiting the city. The development of the city as a major gateway to
different tourism centres of Nepal can help in both the development of tourism based
infrastructure as well as address the professional needs of the resort, Lakeside Retreat. The
increase in the number of tourists and the increase in the number of tourism opportunities has
been an important area for the organization.
1.2 Background of the Tourism industry of Nepal
To access the impact of tourism in Nepal, it is must discuss its structure. Nepal is the
country with geographically and natural beauty where millions of visitors each day comes to
visit; therefore, here are a variety of tourism possibilities available in Nepal (Khand and
Maharjan, 2016). It provides all kind of tourism like pleasure tourism, wellness tourism,
mountain tourism adventure tourism and many more others. According to the study of Khand
and Maharjan, (2016), tourists enjoy thousands of these activities in Nepal each year (Khand
and Maharjan, 2016). This country has so many varieties to explore in the tourism sector.
Nepal has hundreds of fauna and flora, a different type of birds, high mountains, natural
landscape, lakes, rivers, cultural heritage and religious temples (Kotler et al., 2017).
Likewise, the study of (Moktan, 2017) compels that tourists from different places or countries
come to visit Nepal for wellness, adventure, pleasure where different hotels and places like
Lakeside Retreat can fully meet their satisfaction and desires (Moktan, 2017).
A cross-sectional study of (Nepal, 2016) highlights a city of Nepal Pokhara as an
ideal place for tourism due to its demographic location and variation in climate (Nepal,
2016). Boating in lakes, waterfalls, trekking and other activities are done in this region.

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Pokhara is one of them which provide a dramatic view in the subtropical background
(Potokri, 2016). It is the most enjoyable and relaxed city than other cities of Nepal like
Kathmandu. Pokhara is known as a home to over 100 great restaurants, for example, it ranges
from steakhouses, Asian, regional cuisine, fusion etc. (Potokri, 2016). Here accommodation
is available for tourist with the latest dining room, food and other facilities (Ryan, 2018).
According to the NTB tourism industry in Nepal is providing opportunities for small-
scale business enterprises as it is vital, particularly in rural communities. It is helpful to
generate extra tax revenues, for example, hotel taxes; it can be utilised for the establishment
and refurbishing of schools, housing and hospitals. People are getting a job in hotels,
restaurants, which generates more revenue (Government Nepal Tourist arrivals, 2018).
1.3 Overview of the Hotel and Additional Perspectives
The hotel lakeside retreat is 2Km away from the Pokhara airport, a lakeside resort is
one of the best hotels in Pokhara, and an ideal place for tourist as it provides the perfect
natural environment for relaxation (Fort, Adhikari and Rimal, 2018). The lakeside retreat has
luxurious guest rooms, garden, spacious feature terraces, plush accommodations, swimming
pool and ultra-modern interiors. It is the perfect place for business trips and peace. It provides
warmly decorated rooms with Wi-Fi facility, flat screen TVs, tea and safes. All with wood
furnishing, wood cottages and minibars. The lakeside retreat has an open-air garden where
tourists sit for relaxing their mind moreover; it also delivers parking and butler services to
people who come to visit at such a beautiful place in Nepal’s Pokhara city (Government
Nepal Tourist arrivals, 2018). Tourism has brought a lot of advantages for Nepal in social,
economic and environmental form, but on the other hand mass tourism can bring negative
impact or in other words if tourism does not manage carefully it cannot brings the financial
benefits.