Impact of Training and Development on Employee Motivation in the UK Retail Industry
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This research investigates the impact of training and development programs on employee motivation and performance within the UK retail sector. Utilizing a quantitative approach, the study analyzes data collected through structured questionnaires from 188 employees across various retail companies. The findings reveal a significant positive correlation between training and development initiatives and employee motivation, performance, and productivity. The study explores different training methods and their effectiveness in enhancing employee skills, knowledge, and overall job satisfaction. The research also examines the challenges faced by retail companies in implementing effective training programs and provides recommendations for improvement. This study contributes valuable insights into the crucial role of training and development in driving employee engagement and organizational success within the dynamic UK retail landscape.
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IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEE MOTIVATION
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1 Abstract The main objective of this paper was to investigate whether training and development has impact on employees’ performance and productivity. This study is quantitative in nature. Data for the paper have been collected through primary source that are from questionnaires surveys. Subjects for the study consisted of 254 employees which constituted 60% of the total target population of 420 people. 254 structured questionnaires were distributed to employees on job location, 212 questionnaires were returned and only 188 were suitable for statistical analysis. SPSS version 16 has been used to for data analysis. Both descriptive and inferential statistics were used for data analysis. The statistical tools were aligned with the objective of the research.
2 Table of Contents Chapter 1: Introduction..............................................................................................................5 Background of Study..............................................................................................................5 Background of the Company.................................................................................................5 Rationale of the study.............................................................................................................5 Problem statement..................................................................................................................6 Research Aims.......................................................................................................................6 Research Objectives...............................................................................................................7 Research Questions................................................................................................................7 Research Hypothesis..............................................................................................................8 Significance of the study........................................................................................................9 Structure of the research study...............................................................................................9 Conclusion:..........................................................................................................................10 Chapter 2: Literature Review...................................................................................................12 Chapter 3: Research Methodology...........................................................................................18 Introduction..........................................................................................................................18 Research method outline......................................................................................................18 Research Onion....................................................................................................................19 Research Philosophy............................................................................................................19 Research Approach..............................................................................................................20 Research Design...................................................................................................................21
3 Research Strategy.................................................................................................................21 Selection of sampling method and sampling size................................................................22 Data collection method........................................................................................................24 Primary Research.............................................................................................................24 Secondary Research.........................................................................................................25 Data Analysis.......................................................................................................................25 Research ethical consideration.............................................................................................27 Research limitation...............................................................................................................27 Time Horizon.......................................................................................................................28 Summary..............................................................................................................................28 Chapter 4: Presentation of Data...............................................................................................29 Introduction..........................................................................................................................29 Quantitative Presentation.....................................................................................................30 Qualitative analysis question:..............................................................................................34 Chapter 5: Analysis and Interpretation of Data:......................................................................35 Introduction:.........................................................................................................................35 Quantitative Analysis...........................................................................................................42 Qualitative analysis..............................................................................................................42 Chapter 6: Conclusion and Recommendation..........................................................................44 Linking with the objectives:.................................................................................................44 Recommendation..................................................................................................................45
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4 Limitation.............................................................................................................................46 Future Scope of the Study....................................................................................................47 References................................................................................................................................49
5 Chapter 1: Introduction Background of Study The study is been performed in the retail industry of United Kingdom. It is clearly to be stated that training plays an important role in this particular industry1. This can be assumed that that the workers cannot attain efficiency in their performance without the proper training. The performance of individual employees is significantly related to the performance of the entire hotel industry. It is notable that the retail business can be acknowledged as the services industry. Therefore, it can be predicted that there is a straight link between the clients and an interview of an important House Keeping Executive to have a clear insight of the circumstances of the retail industry. Background of the Company John Lewiscan be acknowledged as the chain supplier of leadingdepartment shopsin service among theUnited Kingdom;John Lewis Partnershipowned this company. It was founded by Spedan Lewis, the son of John Lewis. This is notable that the first John Lewis shop was launched in the year 1864 in London. It is significant to mention that they have 50 shops throughout England, Scotland and Wales. The prominent companyJohn Lewis Christmas advertwas first introduced in the marker in the year 2007. This company has become a part of the yearly tradition inBritish Heritage.It has also rings the alarm of arrival of Christmas in United Kingdom. Rationale of the study It is notable that the training can be acknowledged as the important feature in the contemporary retail industry in terms of earning profits for the companies. Significant number of companies has initiated number of training event schedules regularly. The chief 1Manzoor, Q.A., Impact of employees motivation on organizational effectiveness,Business management and strategy 3 (1),2012,p.1.
6 rationale of the training is to develop the employee’s skill which eventually makes the organization more profitable2. The focus of the study is to find out whether the training programs which are been used by the HR departments of the retail industry are actually helping employees to develop and performance of their task. Problem statement This is to be noted that the hotel industry can be advanced with the help of advanced training programs and development skills. However, the advanced training facilitated with the sound and developed technology will require a large amount of investment. Therefore, it is important to earn significant revenue to offer the significant learning of skills and strategies to the employees. There is another problem which can be brought into notice. There is a gap between the skills that the employees already know and the skills are emerging newly in the terms of industry standard3. Therefore, there is no substitute of the training programs in order to bridge such gaps. The significant training programs are helpful to both of the workers and the companies. Research Aims This can be stated that the purpose of this study is to understand the significance of training and development in terms of the precise performance of a particular company4. It is important to understand that the performance of a company depends upon the performance the workforce. Therefore, the study focuses on the development procedure of each worker among the workforce. This study is being conducted to understand the outcome of the learning skills and strategies. It tries to find out if and how the training and development 2P. Trkman,The critical success factors of business process management:International journal of information management,2010,pp.125-134. 3K.P. Gallagher et al., The requisite variety of skills for IT professionals:Communications of the ACM,2010,53(6), pp.144-148. 4D.Briscoe, I. Tarique and R. Schuler,International human resource management: Policies and practices for multinational enterprises, Routledge 2012.
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7 programs can create an impact to motivate the employees to show a positive approach towards work. Research Objectives This is to be mentioned that retail industry requires a vast study regarding the new facilities associated with the technologies. This particular study has an objective to find out the gap between the requirements and occurrences5. It can be said that the research has tried to highlight the importance of training and development as the missing link of the two deliverables. To offer a clear insight regarding the basic subject the idea of the questionnaire and personal interviews has been taken place as the significant methodology of this particular research. According to the theories, this particular research has an objective to offer the prominent understanding of the specific subject of Training on the member of staff performance6. Research Questions 1.How does Human Resource training influence the practice of the dedicated staffs? 2.What do the official staffs is gaining individually from the significant training sessions? 3.Do the training sessions help the eminent hotel business to assess the precise performance of the number of officials? 4.Do the employees get motivated by these training programs to present optimistic approach to the work? 5H. Taylor, E. Artman and J.P. Woelfer, Information technology project risk management: bridging the gap between research and practice:Journal of Information Technology,2012. 6B.D. Blume et al., Transfer of training: A meta-analytic review.Journal of management, 2010.
8 5.Can the optimistic approach of the workers increase the significant number of people to participate in the training sessions? 6.Does the advancement of the required skills and strategies for the significant job due to the training session actually improve the performances of the workers? Research Hypothesis 1.It can be assumed that the response of first question offers the sense of an optimistic influence of training program on the participations and performances of the dedicated employees. There can be a clear hint of improvement of workers in terms of work efficiency at the office. 2.Thiscanbepredictedthattheanswerofthesecondquestioncanofferthe understanding along with the assistance of training agenda strategies of an entity is enhanced. It can also be suggested that the performer becomes confident as his or her skills have been improvised and have the knowledge how to perform a significant task. 3.The significant response of the working generals’ states that training plays an important role in the hotel industry. It can be suggested that the hotel business can do nothing without the help of training. 4.There is an apt response that with the aid of training there can be an optimistic approach in the task and workers get significantly engaged in it. 5.Traininginsightgetsimprovedwiththeassistanceoftraining.Itbecomes significantly important when the number of problems that arise due to the effort of the worker. They become significantly confident and they feel dynamic to perform significant task. 6.The answers of the respondent general scan state that the training exercise can offer the scopes to the number of workers to develop their skills in order to act upon sound
9 in the business. It can be assumed that the training programs discard their problem due to perform their multiple job tasks. The performance gets improved at the end of the significant and essential training. Significance of the study This precise study has significance in the contemporary retail industry for specific reasons. It has jotted down the multiple data collected by the significant methodology. The sources of collecting data are significantly direct here in the case of this particular research. Therefore, it is easy to draw the outline of current scenario of the learning skills. This will help to understand how the employees are being confident and motivated with the help of training sessions that help them to learn new technologies and execute their learning in broader prospect for the benefit of individuals and the company as well7. This study has highlighted the importance of the training sessions in regular basis. It also finds the challenges regarding the execution of such training sessions. This can easily be stated that the readers can look forward to the solutions after analyzing and combating the challenges with the help of this specific study. Structure of the research study Introduction: This is to be noted that the staffs are probable to position superior assessment on training sessions that can be praised. It is important to assess if the number of companies are capable to appropriate atmosphere to ease the training program. Method: The methodology that has been adopted here for this precise research is to interview the relevant managers in hotel and to ask number of employees to fill significant questioners. 7A. Elnaga and A. Imran, The effect of training on employee performance:European Journal of Business and Management, 2013.
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10 Result: This can easily be stated after applying this methodology that the training program and employee performance share a powerful bond8. It has also be found out that the both the Lahore managers and workers express their interest in improving their skill by organizing such programs and learning from it. Discussion: This is notable that 75%respondents in this significant study suggested that training sessions ease the improvement of performance of the staffs9. It can be said that basic requirement of the training session is been observed by the performance evaluation. Conclusion: It is evident from this precise study that the training programs have straight impact on the performances of the staffs. These programs have a significance to raise the degree of the entire performance of the workers. These programs advance the competence of workforce as progress level presentation. This is notable that study findings are clearly indicating the genuine performance of a particular staff can be influenced by the training programs. Therefore, the association between the two variables like Training & Employee Performance is optimistic. The research is been done in the retail industry of United Kingdom where it can clearly be observed that training plays an important role in industry. 8K. Jehanzeb and N.A. Bashir, Training and development program and its benefits to employee and organization: A conceptual study:European Journal of business and management, 2013. 9A.Brightwell and J. Grant, Competency-based training: who benefits:Postgraduate medical journal, 2013.
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12 Chapter 2: Literature Review Keirn, T. and Luhr, E., 2012. Subject matter counts: The pre-service teaching and learning of historical thinking.The History Teacher,45(4), pp.493-511. This book breaks down the entire process of Training and Development and how historical contexts play an important part in business planning. The book directly targets the people who are responsible for employee training. It focuses on where they could be going wrong, stating that one’s employees might not be churning out the output that they are expected to and trained to do because there could be flaws in the design and the steps they can take to ensure that the employees do what they are trained to do. The book then suggests that one’s training must be efficient and effortless, that way the whole program can be inviting for the employees and ensure that they learn. It should encourage critical thinking in the light of historical contexts. It then talks about the need for effective visuals. The author then breaks down the word visual into Visual, Interesting, Simple, Useful, Accurate and Long-Lasting, stating that these should be observed by the employer as the law. It discusses how one can ensure that the employees are involved in the process of training and development. She stresses in this part that the person responsible for the program must be relaxed and welcoming, not push their employees too hard and to acknowledge where their employees stand. The importance of free communication at workplace and to extract views and opinions about the on-going process from those who are hesitant in participating is discussed. The author then highlights the seven ‘don’ts’ that the trainer must always keep in her/his mind while the training is on. They encourages trainers to not waste time and not to delay the training and to ensure that the process goes as scheduled, she says that the trainer must possess complete and comprehensive knowledge about what they are going to teach, not to distract or confuse the employees, not to interfere when they are raising questions or overlook
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13 their needs, not to appear unenthusiastic, not to read from a given text without any personal anecdotes or inputs and the most important of all to illuminate one’s employees about what they stand to benefit from such a program. One can have a better functioning training design, and the by bringing in everyday examples in the training is important, making the entire training process interactive in nature while ensuring that the communication isn’t one directional, she also talks about making the process enriching and not to simplify the content or to miscalculate your employees absorbing capacity. According to the authors, putting what the employees learn into practice while also allowing them to reassess what they have learnt is an essential process. The author ends by stating that all trainers must improvise with their content and not copy it from any book, she talks about the importance of the content being unique to the situation and specific to one’s organizational goals. Elnaga, A. and Imran, A., 2013. The effect of training on employee performance.European Journal of Business and Management,5(4), pp.137-147. This article talks about how training one’s employees can be a long drawn process. It highlights how conventional training programs are time consuming and how it is flawed to pack a lot of information in a few hours leaving the trainees overwhelmed and not being able to process the information that they have received. Thus, the article states that the traditional methods of training are not sufficient and that they are outdated. The article states that new training programs must incorporate new technologies as this would make the process engrossing and stimulating. The article emphasizes on four tested methods implementing which can bring great results for any given workplace. The article first talks about the importance of in person learning and online learning. Both the methods have its benefits and the benefits can be doubled if they are combined together. In-person training ensures that the trainees can directly ask the trainer questions about what is being taught to them while also
14 stating that fifty percent employees believe that they learn the best when they are taught in person as this helps them to remember the material taught much better. But this process is incomplete. After the employees leave their workplace or after the trainer leaves many employees are unable to retain what they have been taught in its entirety, this is where online learning comes in. Online learning ensures that the employees can revisit the material taught to them and revaluate what they have been taught earlier that day. The article then talks about letting the employees experience and learn what they have been taught with their own hands. It stresses on the importance of letting the trainees practice and execute what they have just learnt with their own hands before they can implement what they have learnt in their day to day activities at work. This method ensures that the trainees are assertive in what they learnt and a practice period also ensures that they don’t commit any blunders. The article talks about how the modern workplace is moving from being location specific and becoming more location flexible. Since a large number of employees work from home these days it’s effective to have training programs in the form of mobile apps. Apps are accessible from anywhere and they also provide the trainees to learn in an environment which they deem comfortable and free from diversions. The article concludes by saying that everyone has their own unique pace of learning but most training programs don’t take that in to account. It stresses on this and states that if the trainer keeps the above in mind then the employees will also function better for they have not only had time to practice a given task but they have also had time to contemplate about what they have learnt this strengthens their knowledge further. The article also talks about interactive apps which allow a trainee to input what they have learnt into the training texts thus making the process more participative.
15 Danish, R.Q. and Usman, A., 2010. Impact of reward and recognition on job satisfaction and motivation: An empirical study from Pakistan.International journal of business and management,5(2), p.159. This article starts by distinguishing between incidental learning and intentional learning. It states that incidental learning is any knowledge that is acquired as we undertake our daily activities without intending to learn anything directly while intentional learning is designed with the intention of teaching a group/individual something specific. Any training and development program is a part of the second category. The article then talks about who is responsible for intentional learning in a workspace? The answer is the organization and the management. The first step to designing a training and development program is to define clearly the job description and the organizational goals because this helps the employees to keep this in focus and move ahead in the establishment. This is defined as the basic foundation for any training. The article reminds its readers to keep in mind that every employee is an asset for the company in the present and what is forthcoming. The article stresses on the plan for individual development which is constructed by individual employees hand in hand with supervision from their superior. This aims towards making the training process approachable, attractive, attainable, functional and rational. As a part of the training program the article recommends that each employee must be involved in assessing themselves. To make the process cost effective the article suggests certain alterations like self-assessing committees made up of employees from various departments so that employees can meet before and after they complete a day at work to learn from one another, conferences which encourages the employees to put out their best and then follow this up with a presentation based on the conference attended to one’s departmental staff, notes based on critical junctures in the company based on experiences of difficult situations with clients and how they were solved. The article also talks about the importance of field trips which allows
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16 employees to visit different sites of their organization, to interact with employees from other branches and thus to learn from others as to where they lead and where they lack. Employees can be given tools to do their job better like manuals, work guidelines etc., there can be the promise of increment if an individual or a group functions very well, allowing employees to rotate their position in order to facilitate learning from other departments, allowing employees to assist those in other positions so that they can learn and emulate them in their own work. The article also talks about the efficacy of having an organizational newspaper to help employees keep track of their own development and that of others. The article encourages learning from one’s peers by assigning an individual to another person this way the employee also learn easily as they don’t see any threat in such an act. The article also highlights the benefits of coaching and mentoring where an experienced senior can take an employee/s under their wing and teach them the tricks of their work. It also states the importance of self-learning, networking and work appraisal. Elnaga, A. and Imran, A., 2013. The effect of training on employee performance.European Journal of Business and Management,5(4), pp.137-147. This article talks about the importance and need for training and development. It stresses on the fact that training programs are hugely beneficial for not only the employees but also the organization they are working for because such a program always ensures that the employees give their best and know in which ways they must contribute. But it then talks about the sad reality where many believe such a program to be expensive and time consuming and therefore unnecessary. However, the article points out that any such program is a direct investment in ensuring the long lasting future of the organization. The article points out that having a training program often resolves the organizational weaknesses by helping out those employees who are falling behind. This results in a healthy environment as post training period all employees possess the same knowledge as the person sitting across them. This also
17 ensures that employees can learn from one another thus reducing the amount of instruction needed to be given before undertaking any tasks. Another benefit of a training program is that it results in happy employees for they find the fact that they are being trained as an assurance that the company wants to work on them this directly results in employees executing their duties properly as they now know the proper guidelines and what they are expected to do. As Training programs after regular intervals also ensure that the employees are constantly adapting to the evolving industry standards and that they are up to date with such developments. Employees who are aware of the changing industry standards also ensure that one’s company stays on the top and continues to be a strong player in the industry. A proper training program also ensures that the employees have a coherent understanding and proper contextual knowledge. This result in consistency in the work output produced by the employees and also ensures that the standard work policies and technique is adhered to. Ensuring that one’s employees undergoes regular training programs also helps in educating and informing them and also ensures that they are exposed to the same knowledge so that they know that they are all similar and equal. As was mentioned earlier there are organizations out there who don’t think training and development programs are necessary for organizational growth. Thus any company or workspace which invests time and money in such programs also ensures that their employees are more competent than those employees from other organizations who are made to fend for themselves, who are made responsible for their own training. Training and development programs can reap benefits for the organization for they teach the employees that they are a part of the organization that they are not just individuals but also a part of a larger family. Such employees are also more responsible for their organization and they understand that they are also cogs in the larger process which would help the organization run properly.
18 Chapter 3: Research Methodology Introduction This thesis work focuses on the impact on organizational performance by employee training and development. We know, some organizations do not care enough about improving the capacity of their worker but instead frown at and punish any weaknesses portray by the workers10. It is often a tendency represented by general human capital theories towards investment in training and development, as such investment is considered very beneficial for the performance and productivity of employee, and performance of the organization as a whole. Research method outline Structured questionnaires were used as the survey instrument. It has adopted the descriptive and explanatory approach to assess the role of Training & Development in employee work performance and to fulfil the other study objectives. Survey sampling has been used to collect relevant data and responses11. The sampling techniques used were convenience sampling and referral sampling. Questionnaires were delivered in the various offices by hand. Sample size was decided on the basis of intuition and gut feelings. In addition to that the chosen method is known for its economies in terms of time and resources. 10R.M. Walker, F. Damanpour and C.A. Devece, Management innovation and organizational performance: The mediating effect of performance management:Journal of Public Administration Research and Theory, 2010. 11O.C. Robinson, Sampling in interview-based qualitative research: A theoretical and practical guide,Qualitative Research in Psychology, 2014.
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19 Research Onion Research philosophy: Interpretivism, orhow people participate in the social and cultural life. In other words, you can learn what people understand about each others’ actions. Research approaches: Deductive, objective stays to come up with the yes or no answer. Research strategies: Surveys. Time horizons: Cross sectional. Data collection method: Sampling and secondary data, and questionnaires. Research Philosophy For this research, we use interpretivism, to see how all aspects and people participate in this culture of work and encouragement to see how12. There is no doubt in it that employees are the building blocks of an organization. The most value adding possessions (assets) available to any firm, business, or organization are its workforce. The performance on part of the workforce is the driving force behind the survival of any business firm. Further, they are of the view that well performing employees contribute to the efficiency and success of the organization. So, performance is crucial for the organizations and making strategies to improve performance and measuring it from time to time are a basic step that is to be taken. Without desired performance results, it is of no use continuing to invest in processes and projects. If we define employee performance then we may say that “the set of employee behaviour, results, and outcomes that come after completing the job tasks using certain competencies and that are measured through different metrics constitute employee performance.” 12M.F. Chowdhury, Interpretivism in aiding our understanding of the contemporary social world,Open Journal of Philosophy, 2014.
20 Justification: Determinants of employee performance are those competencies or factors that are used to measure the effectiveness and level of individual performance13. These are the indicators of workforce performance in any organization. These are the constituents of performance and their product is equal to performing well. It is important to know that motivation refers to the degree of hard work inserted into the job and the level of contribution toward achieving the goals; declarative knowledge is inclusive of the knowledge about different guiding principles, procedures, particulars and the job responsibilities; procedural knowledge is to know the way of doing the job properly and the skills required to perform the job. Research Approach This research uses deduction and quantitative approaches to measures the impact of training & development on various skills and retention factors like motivation & loyalty of employee. The study uses the survey research design method. For this purpose, structured questionnaires were used as the survey instrument. Survey sampling has been used to collect relevant data and responses. Justification:It has adopted the descriptive and explanatory approach to assess the role of Training & Development in employee work performance and to fulfil the other study objectives. The time considerations and availability of respondents was the major reason behind deciding on the sample size through intuition. The quantitative research is that which tries to find answer to a question through analysis of quantitative data, i.e., the data shown in figures and numbers. Generally speaking, quantitative research gives the researches the opportunities to interact and gather data directly from their research participants to 13M. Šikýř, Determinants of employee performance: how to achieve sustained competitive advantage,International Days of Statistics and Economics, 2011.
21 understand a phenomenon from their perspectives. In this case the logic of using this approach is to maintain real life references and phenomena regarding the impact of employee training and development on employee performance and productivity. Research Design This research looks into multiple statements and breaks them to reach a conclusion or understand it. It is generally called the IMRAD format, or Introduction, Methods, Results [and] Discussion14. Justification:Each section addresses a different objective. We can address the problem—in other terms, the research question—in the Introduction; what we can do to answer the question in the Methods section; what we observed in the Results section; and what we think the results mean in the Discussion. While it is neither necessary nor desirable to provide a full-blown review of the literature as a prelude to the study, it is helpful to situate the study within some larger field of enquiry. Research Strategy Data collected on whether employee have training and development programs conducted for all employee; practical effects training and development has on the performance at work and hurdles in the implementation of such programs. The research also emphasizes on the multiple training methods created and its implementation during the training and development programs. Justification: It allows a large number of variables to to be correlated with circumstances. The use of quantitative approach is compatible with the study problems and questions; and it also allows the current study to reach and collect empirical evidence from a wider group of population. 14L. Oriokot et al., The introduction, methods, results and discussion (IMRAD) structure: a Survey of its use in different authoring partnerships in a students' journal,BMC research notes, 2011.
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22 Selection of sampling method and sampling size The population relates to the entire set of data that is of interest to the researcher, and the target population refers to the group of people or objects from which the sample should be taken15. Because it is not feasible to collect data for the entire statistical population, a sample, which is a representative of the population, was drawn from the employee of various companies in different business. Based on that, the target population is 420 people, and it includes all full time employee of the UK private sector companies located. SequenceFirmPopulationPercentage % 1A102 24 2B9021 3C7618 4D 6616 5E5814 6F287 Total(A-F) 420 100 For the sample size, 60% of each company was taken into account. 15U. Flick,An introduction to qualitative research, Sage, 2014.
23 Sequence Name of Companies FrequencySample Size 1A10262 2B9054 3C7646 4D6640 5E5835 6F2817 Total(A-F)420254 Not all were used. Conditi on Distributed Questionna ires Returned Questionna ires Useable Questionna ires Un- Useable Questionn aires Non - Response Number of Number%Number % Number % Number % Number %
24 employ ee254100212 83 1887424 9 4217 Data collection method