Impact of Uber Eats on Room Service Revenue: Diverse Strategic Options for Arena Utopia Hotel

Running head: HOSPITALITY AND TOURISM MANAGEMENT
Hospitality and Tourism Management
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1HOSPITALITY AND TOURISM MANAGEMNT
Executive Summary
The paper discusses the concern encountered by the Arena Utopia Hotel and associated private
equity firm, who are apprehensive of the impact of online food ordering and delivering platform
Uber Eats. The paper develops three diverse strategic options to the CEO of the private equity
firm that are required to counter the potential impact of Uber Eats on the room service revenue of
the Arena Utopia Hotel . The paper also identifies and highlights recommendations for both the
CEO of the private equity firm and the team management of the hotel that would be beneficial
for them in the future.

2HOSPITALITY AND TOURISM MANAGEMNT
Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Discussions......................................................................................................................................4
Diverse Strategic Options............................................................................................................4
Beneficial Strategy Options.........................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8