Impact of Value Co-creation on Logistics Customers’ Loyalty Assignment

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Added on 2020-12-18

Impact of Value Co-creation on Logistics Customers’ Loyalty Assignment

Added on 2020-12-18

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Impact of value co-creation on logisticscustomers’ loyalty

SUMMARY Value co-creation refers to the business strategy that is used for engaging customerswithin the organisational processes for creating on demand or made to order products that createmore value. This article focuses on examining the impact that a value co-creation left afterinvolving the internal as well as external stakeholders within logistic related services overcustomer. By setting up effective coordination among stakeholders an organisation will be ableto achieve superior quality in term of services offered which in turn provide better customersatisfaction (Jaakkola and Alexander, 2014). Coordination between customer and businessessupport in fulfilment of service demand innovatively by using customer feedback for improvingthe current processes. As by involving internal as well as external stakeholders company will beable to determine market demand and resources that it have which support in fulfilling thosedemands. It has been found from the current article that customization and service capabilities ofa business is also being affected by value co-creation. As after involving customers in value co-creation exercise, it provides a source of competence in market by using suggestions ofstakeholder in designing, developing and providing innovative delivery. This article aim over identifying the impact of organisational teaming up with suppliers,customers, channel members and other external stakeholders in achieving desired goal. Next itfocuses on determining the impact of functional groups and employees working in exploratorylearning environment for increasing loyal customers. Then it aim over identifying whether itleads to superior service solution or leads to increase in number of loyal customers. Forvalidating findings “The business value co-creation model” has been used which consists of fourdifferent factors such as value co-creation by organisation(VCC), value creation by servicestaff(VCS), superior service solution(SSS) and Business customer loyalty(BCL). This is aframework that aims to develop a collaborative service system which focuses on enhancing theservice productivity through automated service process. It also state that IT investment ininfrastructure leads to increase in demand of services provided by an organisation. The customer loyalty is also get influence by VCCE, VCCI and SSS which support inenhancing the market share of customers. This also support organisations in identifying the targetcustomers through segmentation and segregate innovative customers by analysing the customerdata which they have provided during value co-creation process (Chen and Wang, 2016). This

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Impact of Value Co-creation on Logistics Customers’ Loyalty Assignment