Impact of Social Media on Consumer Decision Making in Travel and Tourism Sector
VerifiedAdded on Ā 2020/10/05
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AI Summary
The assignment aims to understand the meaning of social media marketing, assess customer behavior and decision-making, analyze the impact of social media on customer decision-making and purchasing decisions in the travel and tourism sector. It recommends strategies to influence customer decisions using social media. The research methodology involves a deductive approach, positivism philosophy, qualitative techniques, primary data collection, and sampling of 20 respondents.
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