impact on the Hospitality and Tourism

Impact on the
Hospitality and
Tourism

Contents
INTROUCTION..............................................................................................................................1
MAIN BODY..................................................................................................................................1
A concise overview of the disaster or crisis and its impact on the hospitality and tourism
industry........................................................................................................................................1
Critically examine and analyse legal and regulatory issues that may have contributed to the
impact of Corona virus crisis.......................................................................................................2
Propose a policy draft for hospitality and tourism governing bodies by stating its objectives
and involved stakeholders............................................................................................................3
Provide a validation statement in which you must justify your recommended policy draft and
its significance.............................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTROUCTION
Hospitality is the association among tourist and host, or the work or activity of being
sociable. Particularly, this considers the greeting and amusement of visitors, people or strangers,
resorts, partisanship clubs, meetings, magnetism, particular occasions and other facilities for
travellers and visitors. Hotels, motels, inns or such commerce that offers intermediary or short
period lodging, with or without food, travelling packages etc. are offered through hospitality and
tourism industry (Murphy, Gretzel and Pesonen, 201). This document is based on Travelodge
Hotels Limited which is a private organisation running in the hospitality sector across UK. This
venture was incorporated in 1985 and is headquartered in Thame, England. The document will
consider information about outline of debacle and its influence on hospitality and tourism
industry. Further, it will explain about contribution of regulatory issues to the infleunce of this
tragedy and a strategy outline for hospitality and tourism leading and considered stakeholders.
Finally, recommendation and significance will define in context of policy draft.
MAIN BODY
A brief overview of the debacle or crisis and its infeunce on the hospitality and tourism industry
Overview of the disaster- In current era, COVID 19 pandemic is one of the main crises which
affect the entire globe unenthusiastically. Corona virus disease is an infection illness origin
through a recently exposed corona virus. Most individual contaminated with the COVID 19 virus
will knowledge mild to reasonable respiratory sickness and get well without involving particular
action. Older people and those with fundamental health check issues such as cardiovascular
sickness, diabetes, chronic reparatory infection and cancer are more probable to improve serious
illness. The greatest mode to avert and slow down diffusion is to be well notified about the
COVID 19 virus, the infection it reasons and how it spreads. Prevent individuals and others from
infections through swabbing hands and utilising an alcohol supported rub regularly and not
touching faces (Xu and et. al., 2018). The COVID 19 disease spreads basically during dewdrops
of saliva or discharge from the nose when an infected individual coughs or sneezes, so it is
crucial that the people also preparation respiratory decorum.
Impact on the hospitality and tourism sector- As per the view o Chandwani S. (2020),
International Hospitality data organisation acknowledges as in the end week of March whereby
they have stated that, nearly all the hospitality markets around the around have been influenced
1

badly through the ongoing COVID 19 pandemic and it will constantly influence for a longer
time. China tourism sector influenced cause of this disease impact since tourism symbolizes 11%
of their GDP in recent years, developing in stable rate of 7%. Hotels, airlines and cruise
machinists are just a few of the hardest batter journey and hospitality sectors that face the most
instant consequences, majorly when the occurrence arises at the time the Lunar New year, one of
the busiest journey periods in Asia (Baum and Hai, 2020). The international Air Transport
Association guesstimates that worldwide air transport profits will be minimised by 5% this year
that stats 29.3 billion dollars fewer. Along with this, due to this crisis, people are not travelling
and staying hotels cause of which the profits of hotels like Travelodge are reduced.
Significantly scrutinize and examine lawful and authoritarian problems that may have
contributed to the infleunce of Corona virus crisis
There are several regulatory framework and directions are make their contribution to the
impact of Corona Virus crisis. The government or national authority of entire globe greatly
consider healthy and safety law and develop heath care related policy. The infleunce of COVID
19 on home and global business in harsh, crossways nations and industries. Some of the
COVID19 outburst associated key legal issues that organisations should be assessment about the
current atmosphere. One of the main problems of supply chain disruption, maximisation in
establishments experiencing fiscal distress as they endeavour to alleviate the economic
influences of supply chain problems joined with lower consumer requirement. The regional and
local influence of the crisis has been greatly asymmetric within nations. There are several legal
and regulatory issues that may have contributed to the impact of COVID 19 such as several
medical and health care organisations are not have licence cause of which they are not
contributed in providing their services in doing treatment of infected people (Kim and et. al.,
2018). Along with this, there are several organisations related to medical and health care
production commodities which are have license due to which they are not engaging in offering
products like masks, PPE kit, face shield and many more. These are some legal and regulatory
problems which make their contribution in impacting of Corona virus.
Apart from this, there is some lack in hygiene, protection, health and safety related act
which directly affect or contribute in COVID 19. Along with this government also have not any
policy regarding which they can test infected people immediately. But there are several laws and
regulations are developed by national authorities regarding social distancing, testing and many
2

more. It makes an effective contribution in overcoming or handling the issue of respective
pandemic. In context of hospitality and tourism sector, the issues like lack in hygiene policy, lack
in infected person inspection and cleanliness related regulations contributed to the impact of
COVID 19 pandemic.
Suggest a policy outline for hospitality and tourism governing bodies through establishing its
objectives and concerned stakeholders
There are several laws and policy which can be proposed and drafted by the hospitality and
tourism bodies regarding COVID 19 (Okumus and et. al., 2019). The description of some polices
are as under:
Heath data management policy- This policy to be read along with, and not in
contradiction to, any applicable law, or any instrument having the effect of any law together with
the structure, the data security policy, the data retention and archival policy and any other policy
that may be issues for the implementation. This policy is not to be interpreted as offering any
individual rights that are greater than those that such entity would be enabled to under applicable
legislations. This policy can be implemented and executed by the hospitality and tourism bodies
in term of managing, recording and securing the data and information about their customers and
guests. The objective of this policy is to offer effective guidance and establish a framework for
the secure processing of personal and sensitive personal information. This policy can also
increase awareness of the essentialness of data privacy and instil a privacy oriented mindset
among the people of the firm. This policy will be crucial assist provide the data and personal
information about the person who take the benefits of hospitality and tourism sector
organisation’s services.
Health ID policy- It is another policy which can be developed by Hospitality and tourism sector
in term of getting information about the health of traveller, visitors and consumers who come in
hotels for taking benefits of their services during their business travelling, vacation and many
more (Moro and Rita, 2018). The objective of this policy is to identifying the people who have
symptoms of corona virus and infected with this. Along with this, it will provide information
about the people who are infected other health related issues. If people have health ID then they
can take immediate treatment when they are stay in a hotel of travelling.
3

Provide a validation statement in which you must justify your recommended policy draft and its
significance
The formation and formulation of policy in hospitality and tourism sector is crucial because it
is crucial and makes contribution in development of health of people (Stone, Migacz and Wolf,
2019). There are some recommendations in context of drafting policy are as below:
 Health data management policy is an effective legal and regulatory activity because it
will assist in offering, securing and recording data and personal information of people
who are visiting, travelling and taking the advantage of any hospitality or tourism
industry service.
 The respective policy is crucial as it offer detailed and brief information about the health
and help in identifying the person who is infected through COVID 19.
 Health ID policy also crucial because it will assist in offering information about the
health of individual who come to hotel and tourism sector firm to take benefits (Woo,
Uysal and Sirgy, 2018).
CONCLUSION
Form the above defined information, it has been summarised the disaster and crisis like
corona virus affect the entire sectors of all over globe and create a great influence over the GDP
and financial situation of all over nations across world. By framing an effective policy, the
hospitality and tourism sectors and deal and handle this kind of issue. With the assistance of
these policies, the venture like hospitality and tourism sector and record heath related
information about their target audiences.
4

REFERENCES
Books & Journals
Murphy, J., Gretzel, U. and Pesonen, J., 2019. Marketing robot services in hospitality and
tourism: the role of anthropomorphism. Journal of Travel & Tourism Marketing, 36(7), pp.784-
795.
Xu, S. and et. al., 2018. The impact of abusive supervision and co-worker support on hospitality
and tourism student employees’ turnover intentions in Ecuador. Current issues in
Tourism, 21(7), pp.775-790.
Baum, T. and Hai, N.T.T., 2020. Hospitality, tourism, human rights and the impact of COVID-
19. International Journal of Contemporary Hospitality Management.
Kim, C.S. and et. al., 2018. Review of reviews: A systematic analysis of review papers in the
hospitality and tourism literature. International Journal of Hospitality Management, 70, pp.49-
58.
Okumus, F. and et. al., 2019. Strategic management for hospitality and tourism. Routledge.
Moro, S. and Rita, P., 2018. Brand strategies in social media in hospitality and
tourism. International Journal of Contemporary Hospitality Management.
Stone, M.J., Migacz, S. and Wolf, E., 2019. Beyond the journey: the lasting impact of culinary
tourism activities. Current Issues in Tourism, 22(2), pp.147-152.
Woo, E., Uysal, M. and Sirgy, M.J., 2018. Tourism impact and stakeholders’ quality of
life. Journal of Hospitality & Tourism Research, 42(2), pp.260-286.
Online
Coronavirus. 2020. [Online]. Available Through: <
https://www.who.int/health-topics/coronavirus#tab=tab_1>.
Corona virus affecting the tourism industry worldwide. 2020. [Online]. Available Through: <
https://www.traveldailynews.com/post/corona-virus-affecting-the-tourism-industry-worldwide>.
Coronavirus: Key Legal Issues For India Inc. With Covid-19
Read more at: https://www.bloombergquint.com/opinion/coronavirus-key-legal-issues-for-india-
inc-with-covid-19>.
5