(Solved) customer perception towards social media advertising

Added on - 28 May 2020

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Running head: DISSERTATION PROPOSALResearch Topic:Impact of online advertisement through social media on consumer perceptionName of the StudentName of the UniversityAuthor Note
1DISSERTATION PROPOSALTable of Contents1.0 Introduction................................................................................................................................21.1 Background of the research...................................................................................................21.2 Problem statement.................................................................................................................31.3 Aims.......................................................................................................................................41.4 Objectives..............................................................................................................................52.0 Literature Review......................................................................................................................62.1 Concept of online advertising................................................................................................62.1.1 Category of online advertisement...................................................................................62.2 Criteria for advertising and promotion through social media................................................72.2.1 Transparency of the advertisement content....................................................................72.2.2 Ease in finding the details...............................................................................................82.3 Approaches to influence consumer perception through online advertising in socialnetworks.......................................................................................................................................82.3.1 Show window pop-ups matched for the products that they desire to purchase..............82.3.2 Attach the advertisement with the user feedback link....................................................83.0 Methodology..............................................................................................................................93.1 Philosophical approach/paradigm..........................................................................................93.2 Research Strategy................................................................................................................103.3 Data Collection....................................................................................................................10
2DISSERTATION PROPOSAL3.3.1 Method for gaining access............................................................................................103.3.2 Sampling.......................................................................................................................113.4 Data Analysis.......................................................................................................................113.5 Challenges and Limitations.................................................................................................123.6 Ethical matters.....................................................................................................................134.0 Research timetable...................................................................................................................145.0 Reference Lists........................................................................................................................15
3DISSERTATION PROPOSAL1.0 Introduction1.1 Background of the researchThe internet technology has replaces a majority of works due to which people develop thetendency to accomplish almost all of their work through internet. The number of internet usershave been also growing since the introduction of the internet and in the year June 2018, it isexpected that Indian internet users will reach the number of 500 million (The Times of India2018).Image 1: Internet users in India(Source: The Times of India 2018)Moreover, on considering the utilization of the internet on social media, it has been foundthat majority of people use Facebook (30%) and YouTube (30%) followed by WhatsApp (28%),Facebook Messenger (20%), Instagram (19%), Google+ (19%), Twitter (18%) and Skype (15%)(Statista, 2018).
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