The Impact of Safety Service Quality on Customer Satisfaction
20 Pages4316 Words377 Views
Added on 2020-05-28
The Impact of Safety Service Quality on Customer Satisfaction
Added on 2020-05-28
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RESEARCH PROPOSALResearch ProposalName of the studentName of the universityAuthor note
1RESEARCH PROPOSALExecutive SummaryThis study has described the impact of safety service quality on customer satisfaction inUniversal Studios Singapore. Safety and quality are two important aspect of service;preserving safety and service quality is essential in amusement parks. Universal StudiosSingapore has been known for the overall experience they provide to their consumers and hasgrown more popular. On the hand, the increase in accidental events has been hampering thereputation and business of the organization. The current study has focused on identifying thefactors essential for improving customer experience and service quality.Thus, from the abovestudy it can be seen that safety measures are very important for maintaining the sustainabilityand competitive advantage of organizations in the industry. The factors that have beendiscussed in the literature review are essential components of the study and will be linkedwith the objectives to identify valid findings. The methodologies that have been discussed inthe study if followed according to the requirement is expected to provide positive result.The research has limitations that the objective of the study has been predefined and otherfactors that may be important for sustainability has not be addressed in the study. Thus, it hasbeen concluded that if the reliability and validity of the study is high then positive outcomecan be obtained.
2RESEARCH PROPOSALTable of Contents1.0 Rationale..............................................................................................................................31.1Background.......................................................................................................................31.2 Justification for the research............................................................................................31.3 Theoretical framework.....................................................................................................41.4 Research Hypothesis........................................................................................................42.0 Aims and objectives.............................................................................................................42.1 Objectives.........................................................................................................................42.1 Research question.............................................................................................................53.0 Literature review..................................................................................................................54.0 Research methodology.........................................................................................................84.1 Scope of research.............................................................................................................84.2 Research Strategy.............................................................................................................94.4 Research Approach........................................................................................................104.5 Data Collection and Analysis.........................................................................................104.6 Research Sampling.........................................................................................................114.7 Reliability and Validity..................................................................................................114.8 Ethical Consideration.....................................................................................................125.0 Research plan.....................................................................................................................136.0 Recommendations..............................................................................................................16References................................................................................................................................17
3RESEARCH PROPOSALTopic:Impact of safety service quality on customer satisfaction in Universal StudiosSingapore1.0 Rationale This study will describe the impact of safety service quality on customer satisfactionin Universal Studios Singapore. Safety and quality are two important aspect of service;preserving safety and service quality is essential in amusement parks. Universal StudiosSingapore has been known for the overall experience they provide to their consumers and hasgrown more popular. On the hand, the increase in accidental events is hampering thereputation and business of the organization. The current study will focus on identifying thefactors essential for improving customer experience and service quality.1.1Background Universal studios consist of many theme parks all over the world and Universalworld Singapore is one of them. The theme park is located on Sentosa Island within a famousresort named Resorts World Sentosa. The park has been divided into seven themes and eachof the zones have its one theme. The park consists of 24 rides, attraction and shows, andcommenced in the year of 2010. The park is unique and has distinguishing features in SouthEast Asia. However, there have been several accidental events in the recent years. The mosttalked about incident was the accident in battle star galactic, which is considered one of thedeadliest rides. The riders were stuck on the ride for 20 minutes due to technical issues(Todayonline 2016).
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