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Impact of Media Advertisements on Consumer Behaviour PDF

   

Added on  2020-12-29

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Data Science and Big Data
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Current trends in consumerbehaviour in relation toadvertising
Impact of Media Advertisements on Consumer Behaviour PDF_1

Table of ContentsTITLE:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1LITERATURE REVIEW ...............................................................................................................1RESEARCH QUESTION................................................................................................................2METHODOLOGY..........................................................................................................................2FINDING AND ANALYSIS...........................................................................................................3CONCLUSION................................................................................................................................8APPENDIX .....................................................................................................................................9
Impact of Media Advertisements on Consumer Behaviour PDF_2

TITLE:Current trends in consumer behaviour in relation to advertising. INTRODUCTIONThe consumer behaviour is concerned with all views of buying behaviour from postpurchase actions through to post purchase consumption, evaluation and disposal actions.Advertising convert people to purchase the goods (Fowler and Thomas, 2015). Advertising is thecommunication, public relation and persuasion procedure. It reaches through channels ofcommunication referred as medium. Aims:“To determine the current trends in advertising on the consumer behaviour- A study onM&S.”Objective:To examine the concept of advertisement and consumer behaviour.To identify the relationship between advertisement and consumer behaviour. To analysis the impact of advertisement and consumer behaviour on the performance ofM&S. To recommend the advertisement strategies for the M&S. LITERATURE REVIEW According to that Szmigin and Piacentini, (2018) Advertising is the strongcommunication force and wider marketing tool aiding to sell products, services, images andthoughts via channels of data and communication. It is the largely visible unit in the society. It isthe important to the success of any kind of business and industry. Advertising convert people topurchase the goods. Advertising is the communication, public relation and persuasion procedure.It reaches through channels of communication referred as medium. As per the view of Dessart, Veloutsou and Morgan-Thomas, (2015) Consumer behaviouris the study of ways of individual consumers, group and companies select, purchase, utilize anddispose thoughts, products and services to satisfy their requirement and wants. It means thatactivity of the customers in the marketplace. The consumer behaviour is concerned with allviews of buying behaviour from post purchase actions through to post purchase consumption,evaluation and disposal actions.
Impact of Media Advertisements on Consumer Behaviour PDF_3

In order to that Dootson and eta.l., (2016) Advertisement play important role in makingan image of good in the minds of consumers. The ads must touch the hearts of the end users forthem to purchase the goods. Advertisement is very essential which is related to consumer buyingdecisions which help to satisfy the needs and wants of consumers. Through advertisement,consumers are more purchased all kinds of products or brand which help to raise profits andproductivity of firm. In this context Schivinski, Christodoulides and Dabrowski, (2016) If the company adoptthe different advertisement media which help to improve the consumer behaviour towards theircompany, because nowadays many of the consumers are preferred shopping throughadvertisement. With the help of it, improve the behaviour of customers in relation to increase thesales of firm. As per the view of Fowler and Thomas, (2015)There are many advertisement strategiessuch as determine the objectives, find target audience, test ad campaigns, try low cost advertisingoption which is followed by company for promoting the goods and services in the marketplace. RESEARCH QUESTIONWhat are concept of advertisement and consumer behaviour?What are relationship between advertisement and consumer behaviour?What are impacts of advertisement and consumer behaviour on the performance ofM&S?What are recommendation for advertisement strategies for the M&S. METHODOLOGYResearch type:There are two types of research such as quantitative and qualitative. Research will beused the qualitative research in which theories, surveys involved. With this research, investigatorattain the result in relation to achieve the objectives and aims of study (Schivinski,Christodoulides and Dabrowski, 2016). Research design:Research design means to overall strategy which select to incorporate the variouscomponents of research in effective manner. There are two kinds of research design like
Impact of Media Advertisements on Consumer Behaviour PDF_4

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