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The impact of Social Media in Business Growth and Performance

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Added on  2020-12-28

The impact of Social Media in Business Growth and Performance

   Added on 2020-12-28

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Research Proposal FormStudent Name: ______________________ Student ID: ______________________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesAim “To analyse the impact of social media on overall growth and productivity of SME's. A case study on Rowlinson Knitwear”. Research objectivesTo evaluate the role of social media in enhancing the profitability level of Rowlinson Knitwear.To determine the impact of social media on organisational department of Rowlinson Knitwear. To identify the specific social media tools implement by Rowlinson Knitwear to improve theirperformance.Research questionWhat is the role of social media in enhancing the profitability level of the Rowlinson Knitwear?What is the impact of social media on organisational department of Rowlinson Knitwear?Which specific social media tools are implement by Rowlinson Knitwear to improve their performance?1
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Section Two: Reasons for choosing this research projectMobile technology are beneficial for achieving satisfied and loyal customersDigital tools helps in expanding business operations around the globe.Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important):Section Three: Literature sources searchedAccording to the Brody and Pureswaran, (2015), social media is considered as one of the important aspect for business organization because it helps in promoting and creating awareness towards the company and its products as well. As per high competition in market, every business organization concerned with their advertisement. In this, Rowlinson Knitwear use concept of social media because itpositively impact on its overall profitability level at market place. If influence customers and also encourage therm towards the its clothing. This will directly contribute in capturing larger market share from its rivals. Along with this, social media is also beneficial for Rowlinson Knitwear to make their brand image competitive at market place as compare to its rivals by number of customers. Use of key literature sources to support your research question, objective2
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or hypothesis: Section Four: Activities and timescales3
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Activities to be carried out during the research project (e.g research, development and analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome, evaluation, writing the report):Research proposal Determining research aims and objectives Prepare research questions Literature reviewResearch methodologyQuestionnaireData analysisConclusionRecommendationsFinal submissionHow long this will take: 7 days4 days5 days7 days8 days6 days4 days5 days4 days5 days4
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