The provided document is a collection of research studies and papers related to the topic of social media adoption by Business-to-Business (B2B) organizations. The research covers various aspects such as determinants of social media adoption, social media marketing in consumer behavior, and the impact of social media on small businesses. The studies also explore the role of digital and social media marketing in consumer behavior, as well as the effects of hotel responses to negative online reviews. Additionally, the document includes a review of what is known about social media in tourism and its potential applications in this industry. Overall, the research aims to provide insights into the adoption and use of social media by B2B organizations, including small businesses and hotels.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
