Impact of Social Media on Modern Society: A Research Report

This research report investigates the multifaceted impact of social media on modern society. The study begins with an introduction highlighting the pervasive influence of social media, followed by clearly defined research questions exploring usage patterns, time investment, and cultural shifts. The report provides a comprehensive background and rationale, emphasizing the need to understand social media's effects. It details the research methodology, which includes both qualitative and quantitative approaches, with a primary focus on data collected through surveys. Ethical considerations, such as informed consent and confidentiality, are meticulously addressed. The data analysis section presents findings from a questionnaire administered to 20 respondents, using appropriate tools to interpret and visualize the results. The report concludes by summarizing the key findings and offering insights into the evolving relationship between social media and contemporary society.

One
A Plan
For Primary
Data Collection

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Research Questions....................................................................................................................3
Background................................................................................................................................3
Rationale.....................................................................................................................................4
Research Method.......................................................................................................................4
Ethical Consideration on research...........................................................................................5
Data Collection...........................................................................................................................6
Data Analysis..............................................................................................................................6
Questionnaire.............................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

TOPIC: “Social Media its impact on modern society.”
INTRODUCTION
The social media is topic chosen for these research report, in this it will discussed in brief that
how social media is effect in the society. Now people are addicted to the social media in their life
they spent more time on social media according to other activity they perform. Before Social
media interact with other people physically and they have great time but due to social media
people stop meeting other people physically they talk people and connect people with social
media only (Bertmann, 2018). This is very bad impact giving in the society. Social Media have
some positive impact also that people start having knowledge. Old generation people before
social media they don't know how to operate the latest smartphone but when social media come
the old generation people also start operating latest technology smartphones. In this report it
includes that research questions, background and rationale and it also include method of data
collection and ethics and it also includes the data collection tools.
TASK
Research Questions
What is the impact on social media on modern society?
How much people invest their time in their daily life-style?
How much people attract to join social media on daily basis?
How social media change the modern culture?
Background
This topic is chosen for this research because to find out that how much people is using social
media activities in their daily life and how much they give time to social media. This will
represent that how much people spent their time on social media and they give time to other
activities in their life. This will also show that how social media influence the people easily
attract their attention. This will also find out to know about the negative impact of social media
on their people lives (Billups, 2019). Now social media become a very large platform in the
society so how people will attract towards there. In society the issue will raised that people divert
from their main focus they start investing their times on social media activity only. Social Media
is very easy to use for people due to technology advancement. In this it will also represent that
how much people is comfortable with latest technology and they feel comfortable to use.

Rationale
This study has been taken in order to make sure that to better understand the social media
activity of person and how they connect people through social media. So this research will be
done on various areas that how people will influence with different types of social media account
and what people prefer to use which type of social account in the society (Clark and Vealé,
2018). This is become very important because people don't focuses on their main objectives and
this will create a problem for people in future so this report will help those people to make
awareness that they use social media activity in very less and they have to focus on their main
objectives of their life’s then only it is possible for people to have a bright future other they have
dark future only.
Research Method
In research report the researcher have to do the deep study of their research report so that the get
know about their report knowledge and prepare an effective report so that become to about how
much people invest their time on social media on daily basis. In research method there are
different types research method which researcher have to applied when they prepare a report so
that it make a effective report.
Qualitative Research method: In this researcher applied a method which have data in
theoretical manner to emphasize the objective and measurement and statistical mathematical or
numerical data which they collected from various survey and they have to prepare a
questionnaires on that basis the whole report is prepared and present (Gaire, 2018).
Quantitative Research method: In this researcher collect data of report by conducting various
methods in which they have to perform various activities to collect data in which they survey
with group people and collect data through online mode by Google form, by call talking to the
person and take review(Corti, 2018).
Primary method: In this method researcher directly collect information to the primary source
which is not exist in the market. The researchers have to find the information by doing various
activity and collect useful data which help researcher to prepare an effective report for their
research report. In this no secondary data is involved they collect all necessary information by
primary data like if they get knowledge for social media then they have to do personal research
on this and get knowledge about their project (Wala, Chand and Sharma, 2020).

Secondary method: In this method researcher collect data through secondary basis they collect
the data which is already exist in market and they don't have to do research on primary data and
they don't have to do any survey they just do deep study and take a help from internet to make a
effective report and present the data. Sometime the secondary data information is uploaded
incorrect so researcher may also prepare an incorrect report (Haenssgen, 2019). For this
researcher have to become more attention and sincere when they collect data for their research
report.
In this report the researcher follow the primary research method for their organization in
which they have to collect the information directly with the source, researcher don't go with
existing data. In this researcher have to conduct several survey’s in which they get to know about
their report information. This is information is true because it is collected by researcher
personally.
Ethical Consideration on research
In this ethical consideration the management have to prepare the research report by follow the
various step so that there report presentation must be effectively and this help to know about the
issues will raised while preparing the research report (Keengwe, 2020). The step which is
involved in ethical consideration is:
Informed Consent: In this researcher evaluate the information which is collected by a person
and select the most appropriate information which will help researcher to make an effective
report and this will increase the chance of making the information data correctly. If evaluation of
information will do correctly then it will create a problem and may be the data which they
prepare is not correct.
Voluntary participation: In this method the researcher does research by their own this will not
said by anyone to do this task and prepare a research report. This will not involve any type of
risk because no money is invested on researcher, if researcher want to quit then they quit
themselves and they don't have to take permission from any one and it is not compulsory to
complete this file (Marshall, 2020).
Do no harm: In this researcher have to take care that they don't have to go with physical and
psychological harm when they prepare a research report. In this it may be possibility that
researcher may be suffer from anxiety, pain, stress and etc. This all sickness has to suffer by a
researcher when they prepare a report.

Confidentiality: In this the researcher find information which is not exist in the market by
anyone, so researcher ensure that this information is not issued by an publisher or any other
reporters (McLester and Piel, 2021). This will create a opportunity for researcher that they
published new information to the people so it will affect the customer attention easily in market.
They don't have to spent more money to publish the report in market.
Anonymity: In this researcher remain unidentified and it is responsible to make researcher
information privacy and in this they don't focus on confidentiality (SYLVIA, 2018). It is more
important and difficult for researcher that they have to achieve then confidentiality as participant
in context of social research are usually know to the program coordinators.
Data Collection
This report of data information is collected through conducting various surveys by researcher so
that they collect useful information for their report which help researcher to prepare an effective
report (Viac and Fraser, 2020). To prepare a research report the survey done by 20 respondents
sample by online survey by Google form in which necessary question is asked by respondents so
that effective information will collect by the researcher for their report.
Data Analysis
Questionnaire
Q1. How regular you use social media?
a. Very often 14
b. Rarely 6
c. Never 0
Q2. Which social media platform you love most?
a. Facebook 5
b. Instagram 10
c. Twitter 0
d. What’s app 5
Q3. Is social media influence you shopping brand to purchase?
a. To a large range 3

b. Rarely 9
c. Never 8
Q4. How old are you?
a. 18-25 5
b. 25-40 10
c. 40-50 2
d. 50 and above 3
Q5. What is your current designation?
a. Self-employed 9
b. Businessman 5
c. Professor 6
Q6. Is social media effect on your mental health?
a. Yes 12
b. No 8
Q7. Did you ever experience any form of anxiety while using social media platform?
a. Yes 5
b. No 15
Q8. Is social media influence and affect your behaviour and actions?
a. Yes 12
b. No 8
Present finding data using appropriate tools and techniques.
Q1. In this survey question out of 20 respondents there are 14 respondent who use social media
very often and 6 respondents are used their social media account rarely and there are zero
respondent are there who don’t use social media platform in their daily life.

Q2. In this survey question out of 20 respondents there are 5 respondents who love Facebook
social media platform and 10 respondents are used Instagram social media platform and there are
zero respondent who don’t love Twitter platform and there are 5 respondents who love what’s
app platform.
Q3. In this survey question out of 20 respondents there are 3 respondents who influence by social
media platform to purchase to a large range and 9 respondents are who influenced by social
media platform for purchasing rarely and there are 8 respondents who don’t get influence by
social media purchasing for purchasing.
Q4. In this survey question out of 20 respondents there are 5 respondents who have age between
18-25 years old to use social media platform and there are 10 respondents who have age between
25-40 years old to use social media platform and there are 2 respondents who have age between
40-50 years old to use social media platform and there are 3 respondent are there who have age
between more than 50 and above.
Q5. In this survey question out of 20 respondents there are 9 respondents who have self-
employed designation to use social media platform and there are 5 respondents who have
Businessman to use social media platform and there are 6 respondents who have 6 respondents
who have Professors to use social media platform.
Q6. In this survey question out of 20 respondents there are 12 respondents who agree that social
media effect mental health of the person and there 8 respondents who don’t agree that social
media don’t effect mental health of the person.
Q7. In this survey question out of 20 respondents there are 5 respondents who agree that due to
social media person suffer from anxiety and there 15 respondents who don’t agree that due to
social media person have to suffer from anxiety.
Q8. In this survey question out of 20 respondents there are 12 respondents who agree that due to
social media people behavior and actions are changed and there 8 respondents who don’t agree
that due to social media it does not affect the people behavior and actions.

CONCLUSION
From this above report it has been concluded that how social media impact on people life cycles
and people is get easily influence in this research report more than 70 per cent people using their
social media platform very often and between the age 25-40 years old people use their social
media platform more according to other age group. The people who have designation professor
and self-employed they prefer to use more as according to Businessman profile.

REFERENCES
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Corti, L., 2018. Data collection in secondary analysis. The SAGE handbook of qualitative data
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