The Impact of Supply Chain Management Practices

Running head: DISSERTATION
Impact of supply chain management practices on organizational performance: A case study of
Syrian Telecommunication Industry
Name of the Student:
Name of the University:
Author Note:

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DISSERTATION
Abstract
The research study focusing on the impact of effective supply chain management process on
enhancing the organizational performance. The reference of the Syrian Telecommunication
Industry provides the in-depth knowledge about the service supply chain management and the
associated components. The literature study develops the concept based analysis of the subject
matter. The supply chain management process is even defined as the method of planning,
controlling, and developing the right information flow to convert the raw materials into the
finished products or services.
The purpose of using the methodology is to gather information in a robust manner from different
reliable sources and authentic resources. In this respect, the discussion has to encapsulate proper
research philosophy and structure.The mixed method research conducted in this study provides
the clear and concise ideas about the concept, theory, significance, and challenges.
Considering the discussed challenges, the study also presents the suitable recommendations for
developing the future prospects. The telecommunication industry requires collaborating with the
government to deal with the challenging regulations imposed by the Syrian government.
Establishing the communication transparency to communicate with both the internal and external
stakeholders would be beneficial for the telecommunication industry to ensure strengthened
relationships.

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DISSERTATION
Acknowledgement
I would like to thank my professor for assigning me with this research study. With the help of
my supervisors and the fellow mates, I could gather the information related to the subject area. I
would to thank them as well.
I would also like to thank the members of Syrian Telecommunication Industry to participate in
the survey process. I would thank the managers from this industry for the interview session. The
journey has been much promising for me.
Thanking You

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DISSERTATION
Table of Contents
Chapter 1..........................................................................................................................................8
Introduction......................................................................................................................................8
1.0 Introduction................................................................................................................................8
1.1 Problem definition.....................................................................................................................8
1.2 Research Background................................................................................................................9
1.2 Research Rationale..................................................................................................................11
1.3 Research Aim...........................................................................................................................13
1.4 Research Objectives.................................................................................................................14
1.5 Research Objectives.................................................................................................................14
1.6 Research Hypothesis................................................................................................................14
1.7 Research Significance..............................................................................................................15
1.7 Research Structure...................................................................................................................15
1.8 Summary..................................................................................................................................17
Chapter 2........................................................................................................................................18
Literature Review..........................................................................................................................18
2.0 Introduction..............................................................................................................................18
2.1 Concept of Supply Chain Management Process in Telecommunication Industry..................18
2.2 Components of the Supply Chain Process in Telecommunication..........................................20
2.3 Research Framework ofSCM Process in Telecommunication Industry..................................21
2.4 Organisational Performance....................................................................................................24
2.5 Impact of Supply Chain Management Process on enhancing organizational Performance....25
2.6 Incorporation of DEA..............................................................................................................26

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2.7 Selecting suppliers...................................................................................................................27
2.8 Role of DEA............................................................................................................................28
2.9 Sustainable supplier.................................................................................................................29
2.10 Fuzzy theory of DEA.............................................................................................................29
2.11 Gap in the Literature..............................................................................................................30
2.12 Summary................................................................................................................................30
Chapter 3........................................................................................................................................31
Research Methodology..................................................................................................................31
3.1 Overview of the research methodology...................................................................................31
3.2 Tools of research methodology...............................................................................................31
3.2.1 Research Philosophy.............................................................................................................31
3.2.1.1 Justification of chosen research philosophy......................................................................32
3.3 Research approach...................................................................................................................32
3.2.2.1 Justification of the chosen research approach...................................................................33
3.4 Research Strategy....................................................................................................................33
3.5 Research design.......................................................................................................................33
3.2.3.1 Justification of the chosen research design........................................................................34
3.6 Research Process.....................................................................................................................35
3.7 Data collection.........................................................................................................................36
3.8 Data analysis............................................................................................................................36
3.9 Ethical issues and considerations.............................................................................................37
3.10 Summary................................................................................................................................38
Chapter 4........................................................................................................................................39

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Data Results and Analysis.............................................................................................................39
4.0 Introduction..............................................................................................................................39
4.1 Quantitative Data Collection Process......................................................................................39
4.2 Qualitative Questions for 3 managers......................................................................................59
4.3 Summary..................................................................................................................................60
Chapter 5........................................................................................................................................62
Discussion of the Data...................................................................................................................62
5.0 Introduction..............................................................................................................................62
5.1 Discussion................................................................................................................................62
5.2 Summary..................................................................................................................................67
Chapter 6........................................................................................................................................68
Conclusion, Limitation, and Recommendation.............................................................................68
6.0 Conclusion...............................................................................................................................68
6.1 Linking Objectives with the Primary Research and Literature Review..................................68
6.2 Recommendations....................................................................................................................72
6.3 Research limitation..................................................................................................................72
6.4 Future Scope of the Study........................................................................................................73
References......................................................................................................................................74
Appendix........................................................................................................................................83

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DISSERTATION
List of Tables
Table 3.1: Time-frame of the entire research plan........................................................................28
Table 4.1: Age...............................................................................................................................30
Table 4.2: Tenure...........................................................................................................................32
Table 4.3: Use of Internet..............................................................................................................34
Table 4.4: Impact of Customer Demand........................................................................................36
Table 4.5: Importance of Technological Advancements...............................................................38
Table 4.6: Effective Supplier Relationship....................................................................................40
Table 4.7: Factors affecting the supply chain management process in Syrian Telecommunication
Industry..........................................................................................................................................42
Table 4.8: Factors creating challenges in the Syrian Telecommunication Industry......................44
Table 4.9: Effectiveness of Supply Chain Management in developing Customer Relationship...46
Table 4.10: Effectiveness of the supply chain management in improving the overall organisation
performance...................................................................................................................................48

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List of Graphs
Table 4.1: Age...............................................................................................................................32
Table 4.2: Tenure...........................................................................................................................34
Graph 4.3: Use of Internet.............................................................................................................36
Graph 4.4: Impact of Customer Demand.......................................................................................38
Graph 4.5: Importance of Technological Advancements..............................................................40
Graph 4.6: Effective Supplier Relationship...................................................................................42
Graph 4.7: Factors affecting the supply chain management process in Syrian Telecommunication
Industry..........................................................................................................................................44
Graph 4.8: Factors creating challenges in the Syrian Telecommunication Industry.....................46
Graph 4.9: Effectiveness of Supply Chain Management in developing Customer Relationship. .48
Graph 4.10: Effectiveness of the supply chain management in improving the overall organisation
performance...................................................................................................................................50