Gerstner's Leadership & IBM Value Proposition
Added on 2020-04-15
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Running head: LEADERSHIP IN BUSINESSAssessing the role of Gerstner towards value proposition of IBMName of the student:Name of the university:Author note:
1LEADERSHIP IN BUSINESSTable of contentsAn insight into the value proposition of IBM............................................................................2Impact of transformational leadership on the productivity of IBM...........................................3References..................................................................................................................................5
2LEADERSHIP IN BUSINESSAn insight into the value proposition of IBMAt IBM, the customers play an important role in achieving success. Therefore, thepersonnel make hard efforts to cater to the needs, demands and requirements of thestakeholders and shareholders. Typical evidence of this lies in the face to face discussionswith the clients regarding the issues they are facing with the services of IBM (Pruzan et al.,2017). Upon the discovery of the lack of adequate skills and resources, Gerstner, the CEO,decided to bring innovation within the administrative system. This spontaneity reflected theconsciousness towards the wellbeing of the customers. Providing services at low prices to thecustomers of IT Departments signing contracts contradicts the aspect of ensuring thewellbeing of the customers as a whole. Viewing it from the other perspective, this practiceaffirms the gaming mentality of the IBM personnel regarding the needs, demands andrequirements of the customers (Goleman, 2017). Herein, the aspect of “value” attains anegative connotation in terms of the business operations of IBM. Focusing on the administrations with strategic weapons aligns with the thought ofexposing systematic approach towards the needs of the stakeholders and shareholders. On theother hand, using the strategies for producing “stand alone items” can be considered as themisutilization of the created strategies. This misutilization could lead to negative outcomesdue to compromise with the customers’ needs. Tagging IBM as “answer driven organization”seems inappropriate in terms of this misutilization. Delving deep into the word “quality standalone items” reflect the fact that its quality is enough for luring the customers (Chang, Chen& Chiou, 2015). This confidence aligns with the value of “honesty”, enhancing the stabilityin the relationship between the customers and IBM personnel. Taking pride in providing the customers with quality services aligns more with thesatisfaction of the customers instead of IBM’s success. Application of fresh knowledge, by
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