This assignment delves into the consequences of global economic shocks, particularly financial crises, on the United Kingdom's economy. It examines the interplay between emerging markets and global demand, referencing real-world examples like Tesco and analyzing relevant academic literature.
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TABLE OF CONTENTS Introduction......................................................................................................................................3 TASK 1............................................................................................................................................3 1.1 Economic problem of scarcity and demand resource allocation..........................................3 1.2 Ways to achieve equilibrium in a market............................................................................4 1.3 Importance of different market systems and role of opportunity costs.................................4 1.4 Role of opportunity costs......................................................................................................5 1.5 Elasticity of demand and its importance in market interaction..............................................5 TASK 2............................................................................................................................................6 2.1 implication of pricing and corporate objectives of operations...............................................6 2.2 Setting of prices in different market structures......................................................................7 2.4 Firm behavior is affected market structure and operations..................................................7 2.4 Impact of UK regulation on market power............................................................................8 TASK 3............................................................................................................................................8 3.1 Analysis of change in market structures................................................................................8 3.2 Tools available to meet macroeconomic policy....................................................................9 3.3 Success of a government’s policies in achieving macroeconomic objectives......................9 3.4 Economic performance of an economy in the global market..............................................10 TASK 4.........................................................................................................................................10 4.1 Theory of comparative advantage........................................................................................10 4.2 Advantages and disadvantages of free trade for Tesco........................................................11 4.3 Impact of emerging economies over the developed economies..........................................12 4.4 Evaluation of the impact of recent domestic and global economic shocks within economy ....................................................................................................................................................12 CONCLUSION.............................................................................................................................12 REFERENCES..............................................................................................................................14 2
INTRODUCTION Business economics is field which use by enterprises use various theory and quantitative methods for analyze businesses activities and factors which contributed to organizational structures. It is basically considered as the part of micro economics(Akram, 2014). This economic concepts help to managers of an enterprise for framing liable decision in regard to benefits of organizations. It is important to handle the major economic issues of commencing business operations where company now a day operating at almost every corner of world. Businesseconomicismainlyconcernedformacroanalysisoffirmswhereit's fundamentally helps to administrative bodied which are related to organization strategical decisions(Andries and Czarnitzki, 2014). Such decisions mainly includes dealing with any scarcity or distribution of resources on the basis of varied accessible theories of markets. The present report is basically focuses on dealing with similar economic consideration which helps to Tesco for running its business operations. It is the largest retail company in UK and one of the famous global brand. TASK 1 1.1 Economic problem of scarcity and demand resource allocation Scarcity and demand resource allocation is the fundamental economic problem. It means that resources are limited as compare to human wants. It can be stated that every society has insufficient resources to fulfill all human wants and needs(Benavides-Velasco, Quintana-García and Guzmán-Parra, 2013).In UK economy, people have restricted number of resources and their desires are not limited.In order to manage the scarcity of resource and demand allocation problem, entity have to make choices. The wants are limitless but resources are finite.Human have to choose only that resource which gives maximum level of satisfaction to their wants. For example, UK government policies are made to deliver improvement in standard of education, National Health Service and transport systems because it provides maximum benefit to the society(Blair, and Sokol, 2014). These economic problems also affect the business of Tecso Plc.Entity is also facing problems regarding the resource. For managing this problem entity use rational consumer theory 3
so they can prove maximum benefits to its customers(Carroll and Shabana, 2010).Buyers always make rational decision. It means that the consumers always chose those products which give him higher level of satisfaction. For example, customers have limited income so Tesco focuses on producing cost effective products by raising their living standard. 1.2 Ways to achieve equilibrium in a market Demand and supply is considered as market forces which help the economy in making allocation of resources(Everaert, Sarens and Rommel, 2010).With the help of these market forces, economy can gain maximum utilization of their scare resources. Law of demand & Supply As per law of demand, quantity of demand falls as the prices of commodity rise the law of supply is stated that when price increases quantity supply is also increases(Fair, 2010.). The mainaimofdemandandsupplyistoprovidecorrectinformationregardingtoprice determination of commodity goods and services. Equilibrium When demand and supply are same then it is called as the equilibrium point. It is that point where quantity demanded and quantity supplied are equal(Geithner, 2014). With the help of this interaction point, market prices of commodity are decided. The role of demand and supply both are the key factor of economic activity. These two factors influence each other and on the basis of these factors prices of consumers good and service is determined. Market forces also create huge impact on the Tesco's activities.Through these market forces, entity set prices of their products so that they can gain maximum share of market (Granger, 2014). This also helps them in for making output decisions. 1.3 Importance of different market systems and role of opportunity costs A market system is the network of buyers, seller and other factors which work together for producing goods and services(Laubach and Williams, 2016). There are mainly four types of market systems in economy. Perfect market systems A perfect market system in that market where large number of buyer and sellersdeal with similar nature of goods and services (Mason and Brown, 2013). In these markets, all buyers sell 4
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identical products at the fixed monetary value. The prices of goods and services are set through market forces. Consumer buys onlythatproducts which gives the best quality. Monopoly market system In this market system, a single seller deals with customers. No close substitution is available for the products(Naudé, 2013). Prices are set by the firm.Due to lack of close substitution, costs of products are generally very high. Monopolist’s market system It is considered as an imperfect market where producers produce numbers of goods and services for its customers(Phelps, 2014). In this market, seller and buyer are highly affected by the brand and quality of products. So for earning profit, firm focuses more on quality. Oligopoly system In this market system, there small number of firm is available. In these types of market, organization competes with each other on the basis of their quality of their products rather than prices. 1.4 Role of opportunity costs It is the key concept in economics which states that, an individual have to give up for acquiring or achieving something.Role of opportunity cost in economy is that it helps the human in making rational decisions(Sahut and Peris-Ortiz, 2014).Human wants are unlimited in relation to resources. For satisfying the wants, individual have to chose that products which give him/ her maximum profits.With the help of opportunity costs, Tesco make their business decisions. For example Tesco, of expanding business is lowering the prices of their products so they can attract more customers in it business(Schumacher, 2011). This is potential practice of the opportunity cost. 1.5 Elasticity of demand and its importance in market interaction Elasticity of demand is also known as the price elasticity of demand.It refers to relationship in between change of quantity demanded in relation to change in prices. Of commodities. Through this approach Tesco can measure whose factors which might effects demand of company(Summers, 2014.). For calculation of elasticity of demand, firm needs consider other variables such as tax rate, inflation and exchange rates. 5
It also helps the entity in making market interaction (Williams,2013). Through this economic technique, the entity is become able to set price of commodity at the international level.Through elasticity of demand, company can understand market in a better way and also assist them for gaining knowledge regarding to handle its operational and production capacity. For example, if tax rate increases then prices of products also incenses which ultimately affect the demand. So for that, the firm has to cut down its cost of products so market share is maintained. Another benefit of demand elasticity is that it assists the firm in setting optimum price of products so that they can achieve revenue targets (Negative Externalities.2015). Price elasticity information also helps them in developing better market strategies and targets segments. TASK 2 2.1 implication of pricing and corporate objectives of operations The main aim of Tesco is to enhance its profits and revenue and it has direct relation to pricing objectives. For increasing profits and provide cost effective products to its customers entity uses two approaches of pricing i.e. Marginal costs and cost plus price. Both the approach have differentiated use and benefits. Marginal pricing of costs It is mainly used at that time when entity is facing inadequate of poor level of sales. It is that situation where firm is refers to manufacturing costs of products into fixing their prices (How have world shocks affected the UK economy?.2014.). This basically enforced with another liable determination by entity where a deficient selling of products is far better than absolutely no sales. Costs plus pricing It is another method of price fixation which is used by entity. In this method prices of good and services. Under this approach firm add all direct costs and overhead costs, and add to it markup percentage in orders setting prices of products (The growing role of emerging markets in shaping global demand.2014). With the help of this method Tesco plc achieve their operational objectives which is to provide cots effective products to its customers. 6
2.2 Setting of prices in different market structures Different market structures have different methods for fixing prices of their commodity. Each, market set prices of services as per their structures(Akram, 2014). Fixation of prices under different market are given below. Perfect market In perfect market prices are determined by marker forces because all seller are selling identical products. This market is also consisted larger number of buyers and sellers so competition among firm is very high. Tesco is also belongs to this market. Monopoly market In this market prices are set by firm not by market forces. In this market structure only one buyer is available and there is no close substitution is available of commodities(Anderson and et.al.,2016). So in this market prices are determines as per the profit basis of individuals. Trader are free to fix prices of services and there is no competition is identity in between firms. Monopolistic market structures This market is considered as imperfect market competition. In this market prices are set as per time basis such as short term and long term(Andries and Czarnitzki, 2014).Prices of market in these set as per profit. Trader will choose that point for determine prices where he will generate maximum profit. Oligopoly market In this market firm competitive with each other on the basis on their quality of service rater than prices. Firm remains to prices rigid under this market due to less number of seller are accessible and there is no close substitution is available. 2.4 Firm behavior is affected market structure and operations Firm behavior is effected by market structures and operation .Tesco is belongs to perfect market competition which significantly effects by numbers of competitors. The company is the biggest retail entity, there are some other retail company such as Marks & Spencer have hold similar nature of position(Carroll and Shabana, 2010). So due to market structures entity's price strategy is largely effected by presences of numerous retail industries into particular market. 7
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Another impact of marker structure is that Tesco is in perfect market competition and all firm are selling identical products to everyone. So for surviving in the market it is necessary for them to maintain quality in its commodity along with low cost. 2.4 Impact of UK regulation on market power There are several types of regulation which implies on entity. These regulation create huge impact on firm and its market structures. It is mandatory to follows such rules and regulation for Tesco for running its business operation smoothly(Benavides-Velasco, Quintana- García and Guzmán-Parra, 2013). Following are impacts regulation which imposed on UK organizations. Minimum wage Act, 1998 As per this Act, Tesco have to pay minimum wages to its workers. This regulation is enforced to every firm. As according to this law, entity have to pay£7.20 per hour for each worker. Impact of this law is that entity have to pay minimum wages to their workers(Fair, 2010). If organization fails, to follow this law then workers can claim judicially charge on firm. Working Time Directive Act, 1998 This act focuses on that on providing minimum rest breaks, daily rest and maximum working hours for its workers. As according to this each and every employees may not work more than 48 hours per weak. Impact of this regulation is that entity have to set fix schedule for individuals who arr working as full -time or part -time in firm. It is statutory laws so Tesco have to follow this law. TASK 3 3.1 Analysis of change in market structures In21centurycameupwithmanysignificantlychanges.Therearenumbersof modification are appeared in social, cultural, economical, legal and political aspect which encourage to nation's economy and industry's growth(Laubach and Williams, 2016). 21stcentury brings many more changes in all human life such as increases in living standard of people and income distribution among people. Use of advance technology ha also created huge impact on market structures. 8
Tesco is in perfect market competition where each seller is selling identical products to its customers. With the help of technology they can make their products different from other and gain market share (Mason and Brown, 2013). It also crated huge impact on entity's growth and on nation's GDP. Due to use of this advance concepts the organization is now able to conduct its operations on global level and improved its infrastructures. With the help of this firm is also gaining market share and bale to set up new business ventures. 3.2 Tools available to meet macroeconomic policy Macroeconomics policies are deal with entirely dispersed operations of economy. It is directly related to government and other economic bodies(Schumacher, 2011). It is where they are crucially liable to deal with its certainly upcoming issues by enforcing two leading tools, as listed below. Fiscal policy This polices are mainly dealt by the government bodies where they are constantly monitoring on those factors which effects which might effects on national growth. Through this polices they are also monitored their spending and tax rates(Everaert, Sarens and Rommel, 2010). With the help of this tool a economy maintain stability and growth in nation. Monetary policy Another tools which is used in Macroeconomics is monetary polices which is set by the Central bands of every nation (Williams, 2013).This polices are mainly concerned for controlled interest rate which is directly responsible to keep check continuous money supply in nation.It is to further achieve a desirable economic state of the country with an equivalently higher level of growth in monetary funds. Due to this policy government can control prices of commodity. 3.3 Success of a government’s policies in achieving macroeconomic objectives Government polices are well serves in order achieving macro-economic objectives in UK. Success of government polices in gripping macro-economic objectives are as follows. Ensure growth of economy Government polices helps to UK economy for ensuring long term growth. Country's GDP has raised and Tesco is also get benefited through this polices as well(Sahut and Peris-Ortiz, 9
2014). With lowering in tax rate and increases in foreign direct investment brings many new opportunities for entity. Through this polices they are able to conduct their operation at international level and also they attract many more customers in business. Decreases in unemployment Economy police are also helpful for reducing unemployment in an economy. This polices make able to Tesco for generating more employment within nation by expanding their business operations (Mason and Brown, 2013). Through this polices entity become able to produce more work and also make able to them for producing more work through which employment reduce within nation. 3.4 Economic performance of an economy in the global market This is mainly to regard to the crucial of UK's economy upon the operational producers of Tesco. As per the economic survey, UK hod number 5thposition is world in terms of higher GDP. The purchasing power of UK people is day by day increases along with their living standard. UK is also making major contribution for enhancing tourism and fashion industry (Blair, and Sokol, 2014).It is where Tesco plc got benefited with increases in number fashion industry. The company is providing number of new products and services to its customers (TESCO.2017.)UK economy is provides a global gateway through which h firm become able to attractmorecustomersinits business.The economyisalso bringsmanybenefits for organization which helps to them for generating more revenue. Due to making different international trading and business contracts with other country UK organization are able to receive cheap labor and raw material(Laubach and Williams, 2016). With the help of cheap labor and raw material entity become able to produce low cost products and services to its customer along with ensures its long term growth. TASK 4 4.1 Theory of comparative advantage Comparative advantage is basic theory of business economics. This theory is focus operational gains of firm by using competitive advantages(Schumacher, 2011). For using this theory the is making a specialist product or services for its customers so they can take advantage of competitive market. With the help of this theory firm become able to produce cost effective products for its customers and take advantage of competitive business environment.For 10
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example of India and UK. Where UK is emerging with technological and India is engaging with agricultural products. UK facilitates to India through its technological products. On other hand UK is exporting agricultural products to UK. In theses trading both nations get benefits. Such types of comparative advantage is benefits for both nations and its brings prosperity for both counties. Another advantage of this theory is that it provides its helps to increasing profits and productivity of good and along with this productivity(Anderso and et.al., 2016). It's also creates helpful for Tesco plc. Through this approach they are able to produce cost effective good to their customers encouraged to entity for generating more profits and revenue by selling its products. 4.2 Advantages and disadvantages of free trade for Tesco An economic policy that allows the member countries for importing & exporting goods among themselves with low tariff imposed, is known as free trade (Audretsch, Segarra and Teruel,2014).WithreferencetoTescoinparticularfollowingaretheadvantagesand disadvantages of free trade: Advantages: Customers are provided with a wide range of choices to choose from. Also, they are offered the benefits of lower prices. This is an outcome of the level of freedom provided in trade. The trading countries are benefited in terms of competitive advantage for specialization in certain goods(Fair, 2010.). The countries emerge out in free trade in order to have rich economy. Disadvantages: The local business and producers will be facing an unfavourable outcome of this free trade policy(Everaert, Sarens and Rommel, 2010). Workers will be as a result, forced to live in desolated places for their job. Moreover, the wages paid to them will also b e low (Costello, 2013). Job opportunities of average citizens are taken away, as some manufacturers hire foreign workers for cheap labour and their facilities are relocated abroad. 11
4.3 Impact of emerging economies over the developed economies BRIC countries that is Brazil, Russia, India and China are included within the four largest emerging and developing economies by either nominal or PPP-adjusted GDP. These economies have been progressing towards the era of becoming advanced. Whereas developed economies is referred to a sovereign state having highly developed- economy along with advanced infrastructure of technology in relation to less industrialised nation. The most famous examples of developed economies include US, Canada, western Europe, UK and France. They have relatively high levels of security and growth in terms of economy (Galí, 2015). The nations coming under BRIC have an emerging state of their economy. This emerging economy experiences a high growth rate whenever they could serve aptly to the developed nations(Benavides-Velasco, Quintana-García and Guzmán-Parra, 2013). The most significantly growing nation in the entire region of Africa is South-Africa. However, on other hand, a position of being the national economy on demand, has been acquired by India. An affirmative and constructive impact upon the developed nations is there by such prominent features of the emerging economies. 4.4 Evaluation of the impact of recent domestic and global economic shocks within economy The importance of the recent global shocks for UK economy has been well illustrated since the year 2007. Since then, many global shocks have occurred in the financial markets. Through the trade channels, impact of the global shocks have come up. This is because of weakening of UK exports and enhancement of import prices of UK. The supply of credit was also tightened as a result (LiPuma, Newbert and Doh, 2013). The uncertainty of the UK markets have served as key transmission medium for global shocks. Some notable hits have been recorded within periods of 2007-13 which have decreased the UK's GDP rate by 6% . This overall created a negative impact over the functionalities of Tesco. Henceforth, pessimistic attempts were made for enlargement of their business activities. CONCLUSION Summing up the above report it is concluded that business economics is important aspects for every organization. This is basically related to different concepts of economics. Through this Tesco Plc is become able to take effective decisions which likely to be effects 12
operations of firm. It is concluded that there are various types of business decision which are essential for entity to conducting its business operations. Tesco is global brand in retail industry and run its business operations worldwide. However, being with some varied existence of economic system, UK economics structures is deals with mixed economy. It is fundamentally referred to united from of assorted market forces with distinct sectors of public and private bodies. 13
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