The Impact Of Events On Host Areas Tourism (Doc)

IMPACTS OF FESTIVAL
AND EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
Books and Journals.....................................................................................................................5

INTRODUCTION
Concept of the sustainability is increasing day by day with the discourse of the mega-
event. the hosting of the mega events which has tremendous effect on developing as well as
emerging countries. it can be positive in terms of the economic investment ,skills development,
job creation and also international branding. it can be also negative in the terms of their
environment footprint .besides all the environment thought process the important question which
arises is need to be addressed as to hoe such mega events in the particular situations benefits the
poor. it also provides the recommendations that can encourages the sustainable development to
host the mega events in the future.
MAIN BODY
The Mega Events are now being staged in countries which are developing but a rapid
speed. It is a new trend and provides the opportunities for the analysis, to plan as well as
implement the mega events. The major impacts of the mega events and how they contribute
towards sustainable development of the urban areas. The mega events are hosted for
encouraging investments that will be beneficial for the economy as whole. The framework of
sustainability which is taking turn of global competition for attracting new events may
compromise the agenda of urban planning by hosting the mega event in the country.
Matters related to economic development, social justice, globalisation and technological
changes are having long as well as short-term implications. Every policy will have to fulfil all
these requirements if it does not want to face rejection(Gursoy and et.al., 2017). Sustainable
developments means the ability to meet present needs without sacrificing the needs of future
generations. By establishing the Olympic partner sponsorship program it gained large cash
inflows by Olympic games by association with the big corporations. By including the big
businesses like McDonalds, Coca Cola, Dow Chemical with the Olympic movement which are
considered to be the least sustainable in the field of environment it was assumed that they will
flow a green wave to the Olympic shores. Considering the Olympic congress held in Paris, 1994
an Olympic Pillar as Environmental protection was introduced. The IOC has the role of
encouraging awareness among the corporates and other events about the environmental issues so
that the mega events like Olympics are held accordingly.
As per IOC the sponsorship and the partnership program has helped the organisations to
spread their messages worldwide helping them to achieve the sustainability goals. The mega
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