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IMPACTS OF GOVERNMENT INITIATIVES ON MICE TOURISM IN DUBAI

   

Added on  2019-09-23

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IMPACTS OF GOVERNMENT INITIATIVES ON MICE TOURISM INDUBAISIXTH SEMESTERSubmitted byAlaa FerasENROLMENT NUMBER – A4014714005AUD- 1736BACHELOR OF TOURISM ADMINISTRATIONAMITY UNIVERSITY DUBAI CAMPUSDEPARTMENT OF TOURISM ADMINISTRATION2014-2017
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ABSTRACTMice Tourism is one of the best ways to combine work with pleasure. It representsa different opportunities for the development of business, whether be informalmeetings with existing partners or business meetings with potential investors,suppliers and customers, exchange of information or for introducing innovativetechnologies. MICE tourism is an acronym for Meetings, Incentives, Conferencesand Exhibitions tourism industry. This industry growing drastically andcontinuously and majorly related to traveling for business purposes. MICE industryis a combination of the service industry, travel, transportation, trade, and finance. One the major objective of this study is to know about initiatives done bygovernment in MICE tourism industry in UAE, and how UAE is becoming one ofthe prominent destinations for MICE tourism. A number of exhibitors and visitorscoming in Dubai for attending different exhibitions are increasing day by day.Strengths of Dubai basically lies in various facilities for organization ofExhibitions, its location geographically, a wide range of options regardingaccommodations, excellent air transport connectivity, and infrastructure. Dubai is the center for various business related activities in GCC, and a stronginfrastructure of Dubai provides various opportunities for organizers ofexhibitions. Dubai has a concept which is sustainable, and has the capability to
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attract a large number of exhibitors and visitors annually. Major requirements forexhibition and organizing business are:Capability of sustaining a particular exhibition up to 5 years,Ability to improve the credibility of events by marketing them effectively, forattracting premium visitors and exhibitors.
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