The assignment explores the impact of government initiatives on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Dubai. It highlights the strengths of Dubai as a MICE destination, including its facilities for organizing exhibitions, geographical location, accommodation options, air transport connectivity, and infrastructure. The study also discusses the importance of marketing and credibility in attracting premium visitors and exhibitors. Additionally, it touches on future initiatives by the Dubai government to promote MICE tourism, such as Smart Dubai and events like EXPO 2020 Dubai.