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Impacts of Macro Environment on Burger King

   

Added on  2020-07-23

15 Pages5381 Words309 Views
Business Environment
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Aim of various types of organisation....................................................................................1P2. Size and Scope of different kinds of firms............................................................................3P3. Different functions of company and their contribution in the firm......................................5TASK 2............................................................................................................................................7P4. Positive and Negative Impacts of Macro Environment on Burger King..............................7P5. Analysis of Internal and External to know the strengths and weaknesses............................9P6. Strengths and Weaknesses interrelate with the external macro factors..............................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONBusiness environment consists of various elements and factors on which the performanceof an organisation depends upon. If any firm wants to gain success over its competitors it isnecessary that they exercise full control over these components. By doing so they will able todeal with different situations arising in their business. Normally, these factors are available ininternal and external environment. Internal factors includes employees, shareholders and etc. andare under control of company (Agarwal, Grassl and Pahl, 2012). They can modify or updatethese according to their preference but those factors which are available in the externalsurrounding and are related to political, economical, social, technological, legal andenvironmental subject. These are uncontrollable factors but organisation can update or developtheir strategies and plan according to these and by this they will able to adapt in the changingsituations. The impact of these elements can be better understood by taking the scenario of typesof organisation from private, public and voluntary sector (Aterido, Hallward-Driemeier andPagés, 2011). Burger King, Nestle and World food Programs are the private, public andvoluntary firm respectively which will be considered. With this report we will able to know whatare the goals and objectives of such companies. TASK 1P1. Aim of various types of organisation.Every organisation existing in this world has some or other aims and purposes. But themost common and easiest way to classify them is according to their legal structure and theownership. They all are categorised into various sectors and exercise some or other control onthem. There are public, private and voluntary firms and these holds a great significance for aneconomy. So the growth of these organisations has becomes necessary if the economies have toachieve to heights. Such firms may be small or large in size depending upon their employeesnumbers, capital, turnover and etc. A detail description about these sectors are given below.Private: This sector can be defined as the group of companies which is owned andcontrolled by the private individuals. Almost more than half of the markets in the world belongsto these private players. There can be small, medium and large sized companies in this sector.There business are expanded into almost all industries and are not confined to a single market orcountry (Auzair, 2011). The shares of these companies are traded in the market and anyone could1
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buy them. There might be variations on their production, numbers of staff and the capital levelthey hold. Sole traders, partnerships and franchisee are types of structure which they practice.Those private companies whose ownership is with a single person are considered as sole tradersand there might be some firms which are run by more than two people are called as the businessin partnerships. Their might be 50-50 percent partnerships or there might be companies whoseownership is not equal among the owners. Partnership Act of 1980 briefs about various aspectsof partnerships. In franchisee business is traded on the name of the original owners but thefranchiser has owned some part in the business for a period of time (Avramenko, 2012). Thebasic aim of these companies who belongs from this sector is to earn more and more profit. Forthis they carry out business activities. With the expansion in the market their sales went up.Those who owns some companies get financed form the bank loans, personal savings andsubsidies which are provided by the government. The other source of finance is the shares whichthey sell in the stock market (Burns and Winter, 2011). American hamburger fast food chainBurger King can be an example of private firm. Public Organisation: They are owned and controlled by the government of any country.It is not necessary that all the ownership is with the government but there might be companieswhose some share can be with the private individual owners. These types of firm are establishedon the business model of public private partnerships. Whatever investments they do in thebusiness operations are funded through the taxes which they receive from the citizens of thecountry. The aim of such companies is to deliver the essentials services to the public on fairprices. Other 9objective is to bring stability in the economy of the country because with theprivate firms there comes the risk of market control (Chow and et. al., 2011). Normally thesefirms have monopoly in defence, healthcare, police and etc. They act as a producer, provider andbuyer also at some situations. Public companies like Nestle which is the world's largest food andbeverage company can be a perfect example of this. Voluntary: With the growth in the financial economy it is necessary that the socialeconomy also get develop at the same time. The reason behind this is that it is the third sector ofeconomy. The companies who are part of this is busy in some kind of social work. They believesthat with the development of social factors a country can reach new heights in almost everysector(Commander and Svejnar, 2011). Different types of NGO's, charitable trusts and variousother social groups are categorised into this category. For the finds they have top rely on the2
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