Impacts the Mind of Consumers Assignment PDF

Added on - 05 Jan 2021

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ACADEMIC ESSAY
TABLE OF CONTENTSESSAY 1 -IMPACT OF BRAND ON INDIVIDUAL CONSUMERS.........................................1ESSAY 2- IMPACT OF CULTURE ON BRAND STRATEGY...................................................4REFERENCES................................................................................................................................7
ESSAY 1-IMPACT OF BRAND ON INDIVIDUAL CONSUMERSBrand can be described as unique customer’s experience that distinguishes a product oran organization from their rivals. Each brand has their own unique brand concept. It givesorganizations a uniqueness and distinctive identity in the market which further impacts the mindof consumers. These concepts and brand identity has a huge impact on customers as well as onthe image that they create on customers. In simple words it can be defined as the basicfoundational idea behind the brand. Brand concept is one of the main reason that has a hugeimpact on consumers(Doraiswamy and Watchravesringkan, 2016). There are various elementsthat affect the identity of the brand such as: it helps in building the basic conceptual idea behindthe brand, helps in sustaining the value that they build such as sustainability, it also helps invisualizing brand symbol such as logo and it represents brands mission and vision. But mostimportantly it helps in building customer experience by providing them all the tangible andintangible products or services. So, it can be said that brand name, concept and identity impactsconsumer’s behaviour and their purchasing in various ways.There are various ethical implications that impacts brand image and directly impactsconsumers. These are the consequences of ethical decisions that brand has on the consumers.These ethical implications can impact consumers in two ways that is either the consumers acceptall the ethical decisions that are taken by the brand, visit more frequently and increase their profitor customers reject those ethical decisions taken by the brand and stop patronizing the brand.Both the implications can affect the brand and their customer base in two ways that are firstimplications can increase their employees morale and will work with more dedication, as well ascan increase their customer base and second implication will decrease their employee morale anddedication as well as can reduce their customer base.These ethical implications can affect the brand in many ways which will further impactthe consumers and their patronization towards brand(Thibaut, 2017). It can affect brand's imageboth positively and negatively, quality of the products that the brand sells can also get affectedby it, price of all the products can also get affected.Social psychology helps in understanding an individual’s behaviour in a social context. Itdeals with the way an individual's feelings, beliefs, goals, intentions and thoughts areconstructed. It also describes and influence the way individuals interact with others(Forgas andBaumeister, 2019). Impact of brands on consumers can be explained with the help of these social1
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