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Impacts upon Customer Satisfaction and Firm Profitability

   

Added on  2020-07-22

10 Pages1590 Words29 Views
Research Project

TABLE OF CONTENTSTASK 1............................................................................................................................................11.1 Outline specifications of research project..............................................................................11.2 Identifying factors that contribute in the selection of research project.................................21.3 Critical review.......................................................................................................................21.4 Brief research proposal..........................................................................................................31.5 Preparing an activity plan through using Gantt chart or graph..............................................5REFERENCES................................................................................................................................7

Topic: Analyzing those influential factors that impacts upon customer satisfaction andfirm’s profitability: A study on Easy Jet TASK 11.1 Outline specifications of research project OverviewIn the recent time, customer satisfaction is a key for organizational growth and success.Moreover, due to a deficit base of sound customer base, the firms are unable to gain acompetitive edge or a strong position over others. Thus, it becomes vital for the business unit toenhance the satisfaction level of their customers by offering quality products that comprisesinnovative services in it (Haumann and et.al., 2014). The present report is based on Easy Jetwhich is one of the leading companies operating in airlines. This report will shed light on themajor factors that greatly influences the satisfaction level of customers. Aim: The main aim behind the present study is to assess the factors that closely influencethe satisfaction level of Easy Jet customers. Objectives:To evaluate theories and model of customer satisfaction. To identify the factors that directly impacts upon the choices made by the customerswhile choosing an airline service.To ascertain the relationship between customer’s satisfaction level and firm’s profitabilityin context of Easy Jet. To recommend suitable ways to Easy Jet for enhancing the satisfaction level of itscustomers for a rising level of profitability.

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