Implement and Monitor Marketing Activities Assessment 2022

Running head: IMPLEMENT AND MONITOR MARKETING ACTIVITIES
BSBMKG514: Assessment 1
Name of Students
Name of the University
Author Note

1
IMPLEMENT AND MONITOR MARKETING ACTIVITIES
Task 1
The Aussie Toy Company Ltd was established in the early decade and is considered as
one of the most leading toy products manufacturing. Beside this the organization also focuses on
operating different retails stores for couple of years. Thus there is a need to identify the two
SMART marketing objectives that are needed for the organization.
Specific 1. The organization should grow through
excellence by managing the supply of
toy products
2. Providing proper satisfaction towards
the customers associated with the
organization
Measurable 1. In order to understand the growth of the
organization, it is important to
implement proper monitoring devices.
This will help in preventing the system
proper possible attacks.
2. CRM needs to be integrated within the
organization for providing proper
satisfaction.
Attainable 1. The first goal can be implemented with
proper resources. At present the
organization does not have proper

2
IMPLEMENT AND MONITOR MARKETING ACTIVITIES
monitoring tool. However there is a
need to have proper resources.
This will help in meeting the needs of
the organization.
The goal is reasonable and will help in
successfully meeting the needs.
2. The CRM system needs to be
implemented
This is a measurable goal and can be
obtained properly
Relevant 1. With the implementation of this goal,
the performance of the organization
will increase
2. CRM will enhance the business
performance and will be able to meet
the organizational needs
Time bound 1. The first goal will be achieved within 2
months
2. The second objective will be achieved
within 5 months.