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Assignment on Implement Digital Technologies on SME

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Added on  2020-07-23

Assignment on Implement Digital Technologies on SME

   Added on 2020-07-23

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RESEARCH PROPOSAL
Assignment on Implement Digital Technologies on SME_1
Table of ContentsTITLE: The significance of implement digital technologies on SME’s – A Case Study on TalonOutdoor............................................................................................................................................1LO 1.................................................................................................................................................1P1 Produce research proposal with hypothesis......................................................................1Introduction............................................................................................................................1Background.............................................................................................................................1Research aims and objectives.................................................................................................2Critical review of literature....................................................................................................2Research project specification................................................................................................3Plan and procedures................................................................................................................4P2 Research methods and primary and secondary research...................................................6M1...........................................................................................................................................7P3 Primary and secondary research........................................................................................7M2...........................................................................................................................................9P4 Appropriate tools and research findings data....................................................................9P5 Research outcomes with appropriate manner..................................................................11M3.........................................................................................................................................21P6 Reflect on the effectiveness of research..........................................................................21P7 Alternative research methodologies................................................................................22
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TITLE: The significance of implement digital technologies on SME’s – A CaseStudy on Talon Outdoor. LO 1P1 Produce research proposal with hypothesisIntroductionIn respect to changes of time, customer demand and perception change continuously.Therefore, every enterprise need to implement digital technology that play important part tomake creative results. Advance results and competitiveness will be occurred which assists indeveloping more effectiveness in it. It could be influence to assess the customer requirement andincreases effectiveness of the company (Prieto Martín and Ramalingam, 2016). Due to thisreason, present study identifies implications of digital technology at workplace of SME. It helpsto make credible work in systematic manner. BackgroundIn respect to assess the implications of digital technology on SME, it is important to carryseveral operations and outcomes in business. It is very important to assess the digital technologyimplementation on growth of the company that make creative results at workplace. With respectto create high profits and revenue, digital technology plays very important role in small sectorbusiness. It assists to meet with the aims and objectives in systematic manner that accomplishdesired results in the business. In the survey, it has been noted that Talon Outdoor is theenterprise which concentrates on the development of their performances through ascertaincreative functioning. It greatly influences the productive approach to determine more profits andrevenue (Prescott, Gray and McDonagh, 2015). The enterprise is operating in multinationalbrand so that it would be helpful to ascertain creative results. Targets also accomplishinsystematic manner to attract new people in it. In the rapid growth and outcomes, digital technology implication impact on the customerchoice and undertake more profits in it. It is the systematic process to create successful results atworkplace. SME growth also focus on the targets to create effective functioning in the business.It makes creativeness with more profits and revenue at workplace in the business. 1
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Research aims and objectivesAim: “To assess the significance of implications of digital technology on SME's – A Case Studyon Talon Outdoor.”ObjectivesTo identify reasons for implementation of digital technology on SME's.To understand concept of growth and innovations with digital technology in SME'ssector.To identify relationship between digital technology and Talon Outdoor.To recommends ways through which digital technology performances will be enhancedin the chosen business.Research questionsWhat are the reasons for implementation of digital technology on SME's?What do you understand by concept of growth and innovations with digital technology inSME's sector?What is the relationship between digital technology and Talon Outdoor?What are the ways through which digital technology performances will be enhanced inthe chosen business?Critical review of literatureConcept of growth and innovations with digital technologyAccording to the point of Almajali, Mansour and Maqableh, (2016), digital technologyconsist essential role in the business that assists in accomplishing the positive functions andoutsomes at workplace. In this way, every enterprise is able to meet with their aims andobjectives. It includes several facilities that assists in promoting products and services in globalmarket. In this regard, the company is able to concentrate on the large areas of market to capturethe world. On the other hand, Li, Liu and O'Regan, (2016) stated that growth and innovations inTalon develops through focus on the customer demand. In this way, several products andservices have been promoted to capture attraction of the people at workplace. In this way, digitaltechnology plays very important role to identify ideas and view that increases profitability. As per the point of Martin, (2016), digital technology framework is determining creativeand innovative element that develops proper functioning in the business. It is the best tool thatenhance profits and revenue in the business enterprise. It determines growth of the company to2
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attain more effective results at workplace. It is increasing continuous sales and profits to operatesuccessful results. Beside this, Hernandez, Prieto Martín and Ramalingam, (2016) said that itassists to explore several types of services in the market in systematic manner. Therefore, digitaltechnology aids in meeting with aims and objectives to continue growing and gain more profits.Small sector business also implements their functions that helps in earning more revenue atworkplace. It is the best process in which targets will be accomplished. Reasons for implementing digital technologyAs per the point of Prescott, Gray and McDonagh, (2015), different activities designwhich has reasons that create impact on the operations and functions to operate elements in smallbusiness. With this regard, market trends also develop that assists to create more profits andrevenue in the business. There are several reasons exists in which digital technology will beimplemented in Talon. For example, customer attraction, increasing profits and revenue, etc.However, Quinton, Canhoto and Budhathoki, (2017) argued that different perception assists inproducing effective results in the business to target people in systematic manner. In this way,group performance is the crucial element that create high growth and effective functioning in thebusiness. It also helps to generate more profits that influence SME sector to operate functions inthe new areas. Further, social factors, culture, etc. elements are also influenced to createeffectiveness at workplace. Relationship between Talon Outdoor and digital technologyAccording to the point of Prieto Martín and Ramalingam, (2016), development of thebusiness ascertains with new ideas and option. Therefore, it includes implementation of thedigital technology that make advance results in the systematic manner. Furthermore, it alsoinfluences the operations and functions that is increasing customer attraction in the business. Onthe other hand, Almajali, Mansour and Maqableh, (2016) explore their views and said that digitaltechnology is considered as an important tool that creates detailed information towards the goalsand objectives. In this way, alternative sources can be developed that assists in identifyingcustomer demand and requirement to create profitability at workplace. It makes sure that targetsand effective functioning will be developed in the business. Research project specificationIn respect to determine research project specification, following elements are includedthat assists to create effective functioning at workplace:3
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