Strategic Implementation and Communication Plan for Hoosier Media Inc.

This report presents an implementation and communication plan for Hoosier Media Inc., focusing on strategies for marketing and information technology. The introduction emphasizes the importance of aligning business purpose and mission to achieve profitability, growth, and competitiveness. The marketing strategy section suggests leveraging social media platforms like Twitter, Facebook, Instagram, and LinkedIn to enhance customer engagement and brand awareness, including tactics such as creating engaging content, promoting pages, and using email marketing. The IT strategy section addresses the need for technology upgrades, recommending portable devices and improved software to enhance employee flexibility and productivity. The report outlines the need for shareholder and employee communication during technology upgrades. The conclusion highlights the importance of regularly reviewing strategic plans and adapting to market trends to maintain a competitive edge, urging Hoosier Media Inc. to implement both marketing and IT strategies. The report includes references to relevant academic literature.

Running head: IMPLEMENTATION AND COMMUNICATION PLAN 1
Implementation and Communication Plan
Name:
Institution

IMPLEMENTATION AND COMMUNICATION PLAN 2
Introduction
A business strategy aligns the business purpose and mission and makes use of the
strategy as a roadmap aimed at sustaining profitability, growth, as well as competitiveness.
Hoosier Media Inc. should aim at generating short-term and long-term strategies for each
department of its business operations. This plan outlines all the crucial activities that are essential
to attaining each goal. For instance, Marketing and Information Technology are the two essential
aspects of all businesses since they possess the resources to power a profitable and successful
organization. This report seeks to propose a marketing and Information Technology
implementation strategy for Hoosier Media Inc.
Marketing Strategy
Hoosier Media Inc. should improve on its marketing strategies if it is to expand its
marketing reach. The firm should consider using the social media as well as the mobile app
technology if it is to reach as many customers as possible (Ashley & Tuten, 2015). According to
the Journal of Historical Research in Marketing, all marketing strategies have a framework. For
instance, Hoosier Media Inc. may use a timeline of six months. The company should make sure
that it gets its customers engaged in their products through the social media and the internet. The
first objective is to engage customers with a focus on the social media platforms such as Twitter,
Facebook, Instagram, or LinkedIn (Bentley, Omer & Sharp, 2013). The strategy is to develop
social media platforms that create awareness regarding the company, the services and products
offered, and improve customer engagement. The tactics regarding the social media platform are
to develop pages that contain boards such as Health and Wellness, new products, Customer
Resource and Support, all products, Customer Testimonials, or even fit and Firm. Second, the

IMPLEMENTATION AND COMMUNICATION PLAN 3
firm should promote every page that it creates using other social media channels such that each
page feeds the other, and referring individuals to follow using all the social media outlets. Third,
Hoosier Media Inc. should send an invitation email to its existing clients informing them about
the social media pages and their benefits (Hoejmose, Brammer & Millington, 2013). In case the
customers retweet on their own page, the firm should offer them a coupon thus increasing the
followers. Fourth, the firm should add product whitepapers and the manner of e-booking to the
clients’ resource board. Fifth, a FAQ photo and link are added to the support board. Last,
Hoosier Media Inc. should include their products and customer feedback pictures to the client
resource board.
Information Technology Strategy
The Information Technology strategy is helpful in outlining a current and future
technology management plan for Hoosier Media Inc. For example, Hoosier Media Inc. aims at
upgrading its technology since the workstations presently have desktop computers and there is
the request from the staff to be allowed to work from home and gain access to the firm’s
networks while on the road for business (Leonidou, Leonidou, Fotiadis & Zeriti, 2013). The
primary objective should be to acquire portable gadgets such as iPads and lightweight laptops to
facilitate their mobility. The strategy, in this case, should be to make sure that the employees are
satisfied with what they are doing and the equipment they are using. Also, it should enhance
flexibility to the workstation such that employees can work from their homes. The tactic is first
to communicate with the shareholders and the staff regarding the issue (Taylor, Ledford, Palmer
& Abel, 2014). The firm should give detailed information to the shareholders regarding the need
to upgrade the technology. This can be done through face-to-face annual meetings or via email
and phone calls. Once approved by the shareholders, the management should give feedback to

IMPLEMENTATION AND COMMUNICATION PLAN 4
the employees either through writing informing them of the implementation strategy and the
accomplishment timeline (Tiago & Veríssimo, 2014). This strategy aims at acquiring reliable
infrastructure and improve on software to attain long-term goals.
Conclusion
An organization should keep reviewing its strategic plan regularly due to the continuous
changes in the external and internal environment. Keeping up with the current marketing trends
and Information Technology is crucial if the firm is to gain a competitive advantage over its
rivals while at the same time maximizing its profits. As a result, Hoosier Media Inc. should aim
at implementing both the marketing and the Information Technology tactics.

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References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
Bentley, K. A., Omer, T. C., & Sharp, N. Y. (2013). Business strategy, financial reporting
irregularities, and audit effort. Contemporary Accounting Research, 30(2), 780-817.
Hoejmose, S., Brammer, S., & Millington, A. (2013). An empirical examination of the
relationship between business strategy and socially responsible supply chain
management. International Journal of Operations & Production Management, 33(5),
589-621.
Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and capabilities
as drivers of hotel environmental marketing strategy: Implications for competitive
advantage and performance. Tourism Management, 35, 94-110.
Taylor, S. P., Ledford, R., Palmer, V., & Abel, E. (2014). We need to talk: an observational
study of the impact of electronic medical record implementation on hospital
communication. BMJ Qual Saf, 23(7), 584-588.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why
bother?. Business Horizons, 57(6), 703-708.