Implementation and Communication Plan

Running head: IMPLEMENTATION AND COMMUNICATION PLAN 1
Implementation and Communication Plan
Name:
Institution

IMPLEMENTATION AND COMMUNICATION PLAN 2
Introduction
A business strategy aligns the business purpose and mission and makes use of the
strategy as a roadmap aimed at sustaining profitability, growth, as well as competitiveness.
Hoosier Media Inc. should aim at generating short-term and long-term strategies for each
department of its business operations. This plan outlines all the crucial activities that are essential
to attaining each goal. For instance, Marketing and Information Technology are the two essential
aspects of all businesses since they possess the resources to power a profitable and successful
organization. This report seeks to propose a marketing and Information Technology
implementation strategy for Hoosier Media Inc.
Marketing Strategy
Hoosier Media Inc. should improve on its marketing strategies if it is to expand its
marketing reach. The firm should consider using the social media as well as the mobile app
technology if it is to reach as many customers as possible (Ashley & Tuten, 2015). According to
the Journal of Historical Research in Marketing, all marketing strategies have a framework. For
instance, Hoosier Media Inc. may use a timeline of six months. The company should make sure
that it gets its customers engaged in their products through the social media and the internet. The
first objective is to engage customers with a focus on the social media platforms such as Twitter,
Facebook, Instagram, or LinkedIn (Bentley, Omer & Sharp, 2013). The strategy is to develop
social media platforms that create awareness regarding the company, the services and products
offered, and improve customer engagement. The tactics regarding the social media platform are
to develop pages that contain boards such as Health and Wellness, new products, Customer
Resource and Support, all products, Customer Testimonials, or even fit and Firm. Second, the