Implementation of E-commerce: Functional Requirements and Strategies

This report addresses the implementation of e-commerce for International Plastics Inc., detailing essential functional requirements such as software deployment, platform speed, responsiveness, smooth checkout, personalization, and accessibility. It explores three integration options: developing an e-commerce department, integrating social commerce, and implementing a support management strategy. The report recommends prioritizing a user-friendly website that addresses common online business oversights, ensuring trustworthy purchase processes, delivery services, and payment methods. The conclusion emphasizes the cost-effectiveness of e-commerce and its potential to enhance brand performance. The report references key publications on e-commerce and digital business management.

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Implementation of E-commerce
Name of the student:
Name of the university:
Author note:

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Table of Contents
Introduction:....................................................................................................................................2
Discussion:.......................................................................................................................................2
List of anticipated functional requirements for e-commerce:......................................................2
Three options integrating e-commerce into international Plastics’ business strategy:................3
Recommendation of the best option based on the list of anticipated functional requirements:. .5
Conclusion:......................................................................................................................................5
References:......................................................................................................................................6

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Introduction:
E-commerce is one of the most advanced technologies that are adopted by most of the
professional companies for carrying out their business purposes as it provides immense scope for
online transactions and sales related opportunities to the business platforms (Chaffey, 2015).
Similarly like any other well-known industries, the International Plastic Inc. also wants to
integrate e-commerce within their business process within their newly integrated e-commerce
department (Sridhar, 2017). The following report will focus on the different implementation
strategies that need to be taken by the company in order to perform the e-commerce operations
within their business systems.
Discussion:
List of anticipated functional requirements for e-commerce:
For implementing e-commerce within any business, it is important to have some specific
functional requirements to develop an operating e-commerce model (Laudon & Traver, 2018).
The lists of functional requirements that are necessary for e-commerce are as follows:
1. The first and the foremost functional requirement for developing any e-commerce model
within a business are to deploy a range of software that will help in all the networking functions
and to implement a standard security policy within the business.
2. Among the list of functional requirement that is needed for e-commerce platform, the most
essential functional requirement that needs to be fulfilled is that the e-commerce platform needs

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to be fast. Having a fast e-commerce platform not only enhances the user experience but is the
most important factor as ranked by Google.
3. Another important functional requirement for establishing suitable e-commerce platform in the
company of International Plastic Inc. is that the platform needs to be responsive. Building a
responsive website is one of the important factors that need to be created with different versions
of the company’s website. A responsive e-commerce platform ensures to respond to the user
behavior efficiently even if they switch from different devices.
4. Smooth checkout flow is another important functional requirement that needs to be fulfilled
while implanting e-commerce platform for the International Plastics’ Inc. This functional
requirement of the e-commerce platform matters the most as it deals with all the payment
processes that is carried out within the e-commerce platform.
5. It needs to be personalized. As most of the used e-commerce websites are dynamic in nature,
hence building a personalized e-commerce platform is one of the functional requirements that
need to be fulfilled by the company (Rahman et al., 2015). Strategic personalization is the
ultimate key for improving the quality of the relevant content that is developed by the company.
6. Another functional requirement for e-commerce business platform is that it needs to be
accessible. For e-commerce based industries this needs to be the essential functional features
that need to be fulfilled while building an e-commerce platform. An accessible e-commerce
platform is not just an essential business need but also needs to be accessed efficiently by the
digital world.

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Three options integrating e-commerce into international Plastics’ business strategy:
For developing any e-commerce based platform, the company of International Plastics’
Inc needs to implement certain business strategies within their business process which are as
follows:
1. In order to start integrating e-commerce within the business of International Plastics’ Inc, the
first and the foremost thing that needs to be done is to develop a suitable e-commerce department
that will be responsible for all the activities related to e-commerce like mapping the presence of
e-commerce, utilizing and optimizing the search engines effectively in order to proceed with the
integration process (Sharma & Lijuan, 2015).
2. Integrating social commerce strategy: Most of the e-commerce platforms have developed a
direct integration of social media platforms with their business process (Hajli et al., 2017). This
allows the company to display or sell their products directly to the consumers over these social
media networks. Integration of social media within the e-commerce platforms gives immense
opportunities to the companies to stand out with their brand name within the competitive world.
3. Another business strategy that needs to be adopted by the International Plastics’ Inc. to operate
e-commerce efficiently within their business process is to integrate their business platform with
an efficient support management strategy (Turban et al., 2018). Providing outstanding customer
services is the most essential component for any e-commerce based company. It is essential for
the company of International Plastic Inc. to create a suitable support management strategy in
order to provide its customers an accessible channel to provide support and rich customer service
experience (Hajli, 2015). The management strategy needs to be integrated with third party

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support along with a website and designing support that makes customer to access the company’s
website easily.
Recommendation of the best option based on the list of anticipated functional
requirements:
Thus from the entire above essential functional requirement some of the most essential
functional requirement that needs to be followed in the first step of implementing e-commerce
platform within the business strategy of the business are recommended as follows:
 It is recommended to make a good e-commerce website that will elevate all the general
necessities that are often ignored by online businesses.
 It is recommended to make trustworthy website so as to initiate the purchase process,
delivery services, payment methods and other warranties efficiently and reliably. Here it
is recommended that the company should monitor that their web pages are linked to
appropriate pages with their home page. This will in turn help the business to reduce the
number of help requests of the customers.
Conclusion:
E-commerce is an important profit driving initiative that is adopted by various business
organizations. Most of the features that e-commerce platform offers, are mostly automated and
are cost effective. Business organizations are gradually implementing this as a part of their
online business strategy as the cost incurred from the customer details, inventory managements,
product details and other features such as product selection and management of customer

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services are easier to maintain as they are lower in cost than any other traditional expenses
incurred from commerce. Thus implementing e-commerce as a part of the business strategy of
International Plastics’ Inc will bring benefit to the business process of the company helping to
gain exceptional brand performance.
References:
Chaffey, D. (2015). Digital business and e-commerce management. London: Pearson Education
Limited.
Hajli, N. (2015). Social commerce constructs and consumer's intention to buy. International
Journal of Information Management, 35(2), 183-191.
Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of
the role of trust in a social networking site on purchase intentions. Journal of Business
Research, 71, 133-141.
Laudon, K. C., & Traver, C. G. (2018). E-commerce 2017.
Rahman, W. N. W. A., Talha, H., Josiah, B., Adamu, L., Liming, W., & Rosli, N. S. M. (2015).
Software quality assurance–e-commerce customers satisfaction in requirements
engineering process. International Journal of Software Engineering and Its
Applications, 9(3), 57-70.
Sharma, G., & Lijuan, W. (2015). The effects of online service quality of e-commerce Websites
on user satisfaction. The Electronic Library, 33(3), 468-485.
Sridhar, S. (2017). E-commerce technology made easy. IJITR, 5(3), 6183-6198.

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Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Business-to-
Business E-Commerce. In Electronic Commerce 2018 (pp. 123-166). Springer, Cham.